IB Masters is looking for someone to help us reach more students, build meaningful partnerships and identify the most effective ways to grow internationally.
About IB Masters
We're a tutoring and university admissions company founded six years ago, initially specialising in the International Baccalaureate. Today, we work with around 50 educators, have a dedicated learning platform and delivered over 2,600 hours of tutoring last year.
Most of our clients are based in Poland, alongside families across Europe and beyond. We're ready to expand our reach and are looking for someone who can help us decide where to focus—and make it happen.
The role
Your focus will be on bringing prospective students and families to IB Masters through partnerships, events and effective marketing.
You'll identify promising markets and routes to growth, test different approaches and build on what delivers results. This could mean developing relationships with international schools, organising a webinar with one of our educators, or running a targeted social media campaign.
You'll work directly with me as co-founder. I can lead consultations and conversations with prospective families; your priority will be generating relevant enquiries and creating opportunities for those conversations.
What you'll do
- Research new markets and recommend where and how we should focus our growth efforts.
- Build relationships with schools, IB coordinators, university counsellors and other potential referral partners.
- Develop partnerships that introduce our services to more students and families.
- Organise webinars and events, coordinating topics, speakers, promotional materials, registrations and follow-up communications.
- Develop engaging social media content and campaigns that promote our tutoring and university admissions services.
- Plan, run and optimise paid advertising campaigns, using budgets carefully and tracking the quality of enquiries generated.
- Create email campaigns and explore other effective ways to reach prospective students.
- Track which channels and partnerships generate enquiries and enrolments, working with me to connect marketing activity to revenue.
Who we're looking for
Someone who combines commercial thinking with practical marketing skills. You can identify an opportunity, explain why it is worth pursuing and take ownership of delivering it.
You'll bring:
- Experience in growth marketing, partnerships or business development, ideally within education or a related service business.
- Confidence building relationships with schools, organisations and potential partners.
- Experience using social media and paid advertising to attract relevant audiences and generate enquiries.
- Strong organisational skills and the ability to coordinate webinars, events and campaigns.
- Excellent written and spoken English, with an ability to create clear, engaging promotional content.
- Confidence analysing results, managing budgets and making recommendations based on evidence.
- The initiative to work independently while collaborating closely with a small team.
Familiarity with the IB, international schools or university admissions would be valuable. Polish or other European languages would also be an advantage.
What success looks like
More relevant enquiries from students and families, partnerships that consistently generate referrals, well-attended events and webinars, and a clear understanding of which marketing activities lead to enrolments at a sustainable cost.
What we offer
- Ownership of how we reach new audiences and grow internationally.
- Direct collaboration with the co-founder and room to shape our approach.
- Remote working and the opportunity to test and develop your ideas.
- An established network of educators and services to build campaigns and partnerships around.
Remuneration
We're proposing a primarily performance-based arrangement, with a substantial proportion linked to the revenue your activity helps generate. We're open to agreeing a fair structure, including how results will be attributed, that reflects your responsibilities and contribution.
