At a Glance
- Tasks: Manage and enhance IAG Media's advertising technology capabilities for seamless campaign execution.
- Company: Join a leading airline group known for innovation and sustainability.
- Benefits: Enjoy health insurance, pension, performance bonuses, and a supportive work/life balance.
- Other info: Opportunity for career growth in a fast-paced industry.
- Why this job: Be at the forefront of AdTech in a dynamic, multicultural environment.
- Qualifications: Strong media background with experience in Google Ad Manager and DV360.
The predicted salary is between 51750 - 63250 £ per year.
About Us
We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky. IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.
Purpose of the role
The AdTech Product & Solutions Manager is accountable for establishing, designing, building, maintaining, governing and evolving IAG Media's advertising technology capability. Sitting between Sales, Planning, Ad Operations and Technology, the role ensures that platforms, integrations and workflows enable campaigns to be planned, activated, delivered and reported reliably at scale. This is not a campaign trafficking or traditional IT support role. It owns the capability behind the platforms: how they are configured, connected, documented, supported and improved, enabling Ad Operations to manage campaigns without avoidable platform or workflow issues.
Your responsibilities
- Media technology capability
- Own the practical capability layer across Google Ad Manager, DV360, Meta and connected platforms so media teams can deliver campaigns with confidence.
- Define scalable platform configuration, taxonomy, access, governance and support standards across the AdTech ecosystem.
- Shape platform and workflow design across campaign requirements, audiences, inventory, tags, approvals, activation, measurement and reporting.
- Sales, Planning and Ad Operations enablement
- Act as the specialist support point when Sales, Planning or Ad Operations need help translating media requirements into platform-ready solutions.
- Support campaign feasibility, audience availability and inventory discussions without taking ownership of business-as-usual campaign trafficking.
- Create playbooks, standards, checklists, known-issue logs and training materials so teams understand how to use the platforms correctly.
- Issue management and continuous improvement
- Investigate platform, data or workflow problems, frame issues clearly, gather evidence and route them to the appropriate vendor, technical team or internal owner.
- Identify recurring errors, manual workarounds and unclear hand-offs, then improve the process before they become business-as-usual problems.
- Maintain clear escalation paths, service expectations and reusable guidance to reduce avoidable campaign disruption.
- Technology, governance and partner coordination
- Work with Business Architecture, Service Operations, Data, Cyber and other IAG Transform teams to keep the stack scalable, compliant and aligned with IAG ways of working.
- Coordinate with Google, Meta, Salesforce, LiveRamp, Reaktor, agencies and implementation partners to resolve issues and shape future capability.
- Connect internal and external stakeholders, translate media outcomes into clear technical requirements and keep dependencies moving.
- Support the launch of new media products with clear platform design, integration requirements, operating models, governance and support paths.
Your skills, experience and qualifications
- Essential
- Strong media background across planning, activation, Ad Operations, programmatic, publisher operations or advertising platforms.
- Practical understanding of Google Ad Manager, DV360 and Meta, including campaign setup, activation, delivery, audience and reporting issues.
- Experience owning or improving an AdTech product, platform capability or connected media workflow end to end.
- Ability to support Sales, Planning and Ad Operations while maintaining a clear boundary from business-as-usual campaign trafficking.
- Clear communication skills, with the ability to translate between media, commercial and technical stakeholders.
- Strong documentation, training, problem-solving, issue-triage and escalation skills.
- Experience working with platform vendors, agencies, internal technology teams and governance stakeholders.
- Desirable
- Working knowledge of Salesforce OMS or Media Cloud, LiveRamp, first-party audience activation, identifiers, reporting and data flows.
- Understanding of inventory and ad-serving taxonomy, DSP activation, audience matching, signal health, measurement dependencies and platform integrations.
- Experience working in a complex, regulated or multi-brand organisation and with multiple operating companies or business units.
- Experience helping to establish a new media, AdTech or data capability at scale.
What we offer
The chance to enjoy a challenging career in an exciting, fast-moving environment in a dynamic industry. The opportunity to work in a multi-cultural environment with great offices in many locations. We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a global organisation, including health insurance, pension and performance bonuses. We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
AdTech Product & Solutions Manager in London employer: IAG Transform
As a Procurement Transformation Lead at IAG Transform, you will be part of a dynamic and innovative team within one of the world's leading airline groups. We offer a vibrant work culture that values collaboration and inclusivity, alongside opportunities for professional growth in a fast-paced environment. With competitive benefits such as health insurance, pension plans, and performance bonuses, we are committed to supporting our employees' work/life balance while driving sustainable transformation across our global operations.
StudySmarter Expert Advice🤫
We think this is how you could land AdTech Product & Solutions Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IAG Transform and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IAG Transform are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IAG Transform on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IAG Transform. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AdTech Product & Solutions Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IAG Transform. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IAG Transform:Show us that you’ve done your homework! In your application, briefly mention what you admire about IAG Transform’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IAG Transform
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IAG Transform will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IAG Transform, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
