At a Glance
- Tasks: Lead commercial strategy and drive revenue growth in a dynamic airline group.
- Company: Join International Airlines Group, a leader in the aviation industry.
- Benefits: Enjoy work/life balance, health insurance, pension, and performance bonuses.
- Other info: Work in a multicultural setting with opportunities for career advancement.
- Why this job: Shape innovative media propositions and make a real impact in a fast-paced environment.
- Qualifications: Experience in commercialising digital platforms and proven leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
International Airlines Group (IAG) – IAG Transform, a leading airline group, is seeking a Sales & Marketing Head to lead commercial strategy and go‑to‑market execution across OpCos, driving revenue growth and maximizing brand impact.
Responsibilities
- Shape and refine the media proposition in partnership with Tech, Product, Ops and Design – not just selling an existing product.
- Lead central‑to‑OpCo commercial alignment: governance, frameworks, unified narratives, rate cards, packages, and reporting standards.
- Drive commercial performance modelling linked to P&L impact (cost offsets, revenue flows, value tracking).
- Own go‑to‑market readiness for media products ahead of full deployment.
- Build commercial capability across the project, including coaching seconded/contracted teams during the early build‑out.
- Collaborate with Finance and Engineering to ensure media monetisation is integrated into the broader Starlink / connectivity transformation.
Qualifications
- Experience commercialising connectivity‑enabled digital or media platforms.
- Experience shaping commercial propositions from inception in immature or evolving product, ops, and tech environments.
- Ability to manage ambiguity and build greenfield commercial capability.
- Proven leadership across multi‑market or matrix environments with inconsistent local maturity levels.
What we offer
- A challenging career in a fast‑moving, dynamic industry.
- Opportunity to work in a multi‑cultural environment with offices in many locations.
- Work/life balance support and benefits such as health insurance, pension and performance bonuses.
Equal Opportunity Statement
We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Sales & Marketing Head employer: IAG Transform UK
International Airlines Group (IAG) is an exceptional employer, offering a dynamic and fast-paced work environment that fosters innovation and collaboration across diverse teams. With a strong commitment to employee well-being, IAG provides comprehensive benefits including health insurance, pension plans, and performance bonuses, ensuring a supportive work/life balance. The opportunity for professional growth in a multi-cultural setting, combined with the chance to lead transformative projects in the airline industry, makes IAG a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Head
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the context of connectivity and media. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Sales & Marketing Head. Highlight your ability to drive revenue growth and commercial strategy, and don’t forget to showcase your leadership skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at IAG Transform. Let’s make it happen!
We think you need these skills to ace Sales & Marketing Head
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales & Marketing Head role. Highlight your experience in commercialising digital platforms and leading teams in diverse environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've shaped commercial propositions and driven revenue growth in the past.
Showcase Your Leadership Skills:We’re looking for someone who can lead across multi-market environments. In your application, highlight instances where you’ve successfully managed teams and navigated ambiguity. Let us know how you build capability in others!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at IAG Transform UK
✨Know Your Stuff
Before the interview, dive deep into the company’s media propositions and their current market strategies. Familiarise yourself with IAG's recent initiatives and how they align with your vision for the Sales & Marketing Head role. This will show that you’re not just interested in the position but also invested in the company's success.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams in multi-market environments. Highlight specific instances where you’ve navigated ambiguity and built commercial capabilities from scratch. This will demonstrate your ability to manage diverse teams and drive results, which is crucial for this role.
✨Collaborate and Communicate
Since the role involves working closely with various departments like Finance and Engineering, be ready to discuss how you’ve successfully collaborated across different teams in the past. Share stories that illustrate your communication skills and your ability to unify narratives and frameworks.
✨Think Commercially
Be prepared to discuss your experience with commercial performance modelling and how it links to P&L impact. Bring examples of how you’ve driven revenue growth and maximised brand impact in previous roles. This will show that you understand the financial implications of your strategies and can contribute to the bottom line.
