Senior Marketing Executive- 12 months Maternity Cover

Job specification

Key Responsibilities

• Lead the Marketing Department on a day-to-day basis.
• Provide clear direction, priorities and deadlines to members of the marketing team.
• Delegate effectively while maintaining accountability for delivery.
• Support, coach and develop existing members of the marketing team.
• Oversee performance, workload and priorities across the department.
• Identify skills gaps and development opportunities.
• Ensure the department operates proactively rather than reactively.
• Maintain continuity of marketing activity throughout the maternity cover period.
• Work confidently with Directors, senior management and departmental/divisional managers to collaborate and challenge where appropriate.
• Translate business objectives into clear and achievable marketing activity.
• Communicate marketing plans, progress, challenges and results to senior management.
• Build strong relationships across sales, manufacturing, production, product development and other departments.
• Ensure the marketing team understands wider business priorities and commercial objectives.

You will be required to oversee and assist with the following marketing functions:

Digital Marketing

• Website content management and optimisation.
• SEO and keyword-focused content.
• Social media planning, creation and publishing.
• Email marketing and campaigns.
• Digital advertising and paid social where required.
• Content creation, including written, photographic and video content.
• Google Analytics and digital performance reporting.
• Monitor and analyse digital performance.
• Identify trends, opportunities and areas for improvement.
• Support the team with technical or strategic digital marketing challenges.
• Step into delivery of digital activity when required to maintain deadlines and standards.

Content & Campaign Management

• Develop and manage integrated marketing campaigns across IAE’s divisions and markets.
• Maintain a rolling marketing and content calendar.
• Ensure campaigns are delivered on time, within budget and to the required standard.
• Encourage creative and innovative approaches to content and campaigns.
• Identify content opportunities from IAE’s people, products, manufacturing facilities, customers and industry activity.
• Support development of high-quality video and visual content.
• Ensure IAE’s marketing activity remains current, relevant and competitive.

Brand & Communications

• Maintain and strengthen the IAE brand across all marketing channels.
• Ensure consistency of brand identity, tone of voice and messaging.
• Oversee marketing materials, literature, advertising and promotional activity.
• Support internal communications where required.
• Ensure marketing communications accurately reflect IAE’s products, capabilities and market positioning.

Events & Exhibitions

• Plan and coordinate exhibitions, trade shows and relevant events.
• Manage exhibition requirements, promotional materials and supporting marketing activity.
• Work with internal teams to ensure events are effectively promoted before, during and after attendance.
• Identify opportunities to maximise content and commercial value from exhibitions and events.

Essential Experience & Skills

• Proven experience leading and developing a marketing team.
• Experience across all marketing functions.
• Strong written and verbal communication skills.
• Experience developing and delivering marketing campaigns.
• Ability to manage multiple projects and competing priorities.
• Strong organisational and project management skills.
• Commercial awareness and understanding of how marketing supports business growth.
• Confidence working with senior stakeholders and departmental teams.
• Ability to provide constructive challenge and influence decision-making.
• Proactive, positive and solutions-focused approach.
• Strong attention to detail.
• Ability to work independently and take ownership of projects.
• Experience within a manufacturing, engineering, agriculture, construction, industrial or equestrian sectors.
• Experience working across multiple brands, divisions or product categories.
• Experience with photography, video production and editing.
• Experience managing exhibitions and trade shows.
• Experience with CRM and marketing automation platforms.
• Experience using Google Analytics, Search Console and other digital reporting tools.
• Experience with Adobe Creative Cloud or similar design software.
• Experience using AI tools to improve marketing productivity and content creation.
• Experience with AI optimisation.

Personal Attributes

• A confident and enthusiastic leader who can provide direction and make decisions.
• Hands-on and willing to get involved in the detail when required.
• Proactive, identifying opportunities rather than waiting for requests.
• Creative, with the ability to challenge conventional marketing approaches.
• Commercially minded, understanding that marketing activity must support the business.
• Organised, able to manage multiple priorities and deadlines.
• Approachable, creating a positive and supportive environment for the existing team.
• Resilient, able to work effectively in a busy manufacturing environment.
• Strong communicator, comfortable speaking to everyone from shop-floor employees to senior management.
• A problem solver who brings solutions.

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