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- Tasks: Lead strategic research projects and turn data into actionable insights for the digital advertising industry.
- Company: Join IAB UK, a leading trade body in digital advertising with top global members.
- Benefits: Enjoy a competitive salary, flexible working, and a comprehensive benefits package.
- Why this job: Make a real impact on the future of digital advertising while collaborating with industry leaders.
- Qualifications: Experience in media or advertising insight, strong data storytelling skills, and a passion for digital innovation.
- Other info: Hybrid work model with opportunities for professional growth and development.
The predicted salary is between 38400 - 57600 £ per year.
The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, Amazon, News UK, Spotify, Microsoft and TikTok. Our purpose is to build a better future for digital advertising, for the benefit of everyone. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self‐regulated and more.
The role sits in the Insight team, where the Insight & Planning Manager is responsible for leading and delivering IAB UK's strategic and member-facing research projects, focusing on preparing members for the long-term future and improving digital outcomes measurement. You will turn data and research into clear, practical insight that helps our members understand what is happening in digital advertising now and what it means for the future.
This is a role for four days a week, reporting to the Head of Insight and working closely with another Insight Manager and an Insight Executive. The four days can be worked across Monday to Friday by agreement.
Key responsibilities:- Lead IAB UK's externally commissioned research and insight projects, from brief through to delivery, ensuring outputs align with IAB UK's strategy.
- Translate research and data into compelling insights, implications and recommendations for agencies, advertisers and media owners.
- Present findings from insight projects to IAB UK's members, at company events, and at industry-wide level where appropriate.
- Support the Head of Insight in delivering measurement-focused projects that strengthen the industry's approach to digital outcomes measurement.
- Work with IAB UK's marketing team to turn insight into thought leadership content, presentations and member-facing resources.
- Build strong relationships with research partners and member stakeholders, representing IAB UK at relevant industry groups such as the UKOM Technical Board.
- Contribute to the annual insight plan by identifying new opportunities, projects and themes that help IAB UK achieve its strategic goals.
- Significant experience in media or advertising insight, strategy or measurement, likely gained in an agency, media owner or platform.
- Strong understanding of the digital media landscape, consumer behaviour and current approaches to measuring digital advertising effectiveness.
- Skilled in both quantitative and qualitative research methods and confident working with complex data sets.
- Excellent at data storytelling, able to turn complex findings into clear, engaging narratives for different audiences.
- Confident and compelling presenter, comfortable in front of commercial, analytical and senior strategic stakeholders.
- Curious, future-focused and motivated by improving how digital advertising works for people and businesses.
- Collaborative and organised, able to manage multiple projects and stakeholders at once.
We have a hybrid approach to work. The whole company is in our Holborn office every Wednesday plus one other day of their choice each week. We are committed to building a digital advertising industry that works for everybody. We value and respect all differences in people, seen and unseen, and we are happy to talk about flexible working, adjustments or support you might need.
This role will report into the Head of Insight. It has no line reports.
Compensation:This role offers a salary of £46,000 (for 4 days) plus a comprehensive benefits package including a discretionary bonus.
How to apply:To apply, please send your CV and a short covering email to Elizabeth Lane at elizabeth@iabuk.com by Friday 9 January 2026.
Seniority level: Mid-Senior levelEmployment type: Full-time
Job function: Management and Manufacturing
Industries: Advertising Services
Insight & Planning Manager in London employer: IAB UK
Contact Detail:
IAB UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight & Planning Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to IAB UK. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in media or advertising insight. When you get the chance to chat with someone from IAB UK, let your work do the talking.
✨Tip Number 3
Be ready for interviews! Research IAB UK’s recent projects and think about how your skills can contribute. Tailor your answers to show how you can help them achieve their strategic goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the IAB UK team.
We think you need these skills to ace Insight & Planning Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Insight & Planning Manager role. Highlight your experience in media or advertising insight, and don’t forget to showcase your data storytelling abilities!
Craft a Compelling Cover Email: Your cover email is your chance to make a great first impression. Keep it concise but engaging, and explain why you’re excited about the role and how you can contribute to IAB UK's mission.
Showcase Your Research Skills: Since this role involves leading research projects, be sure to mention any relevant experience you have with quantitative and qualitative research methods. We want to see how you turn complex data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves, so don’t hesitate to take that step!
How to prepare for a job interview at IAB UK
✨Know Your Stuff
Make sure you dive deep into the digital advertising landscape. Familiarise yourself with current trends, key players like Google and Meta, and the latest measurement techniques. This will not only help you answer questions confidently but also show your genuine interest in the industry.
✨Data Storytelling is Key
Since the role involves translating complex data into clear insights, practice how to present findings in an engaging way. Use examples from your past experiences where you've successfully communicated data-driven insights to different audiences. This will demonstrate your ability to make data relatable.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific research projects or stakeholder relationships. Think of scenarios where you've led similar projects and be ready to discuss your approach, challenges faced, and the outcomes. This will showcase your problem-solving skills and strategic thinking.
✨Show Your Collaborative Spirit
The role requires working closely with various teams and stakeholders. Be prepared to discuss how you've successfully collaborated in the past. Share examples that highlight your organisational skills and ability to manage multiple projects while maintaining strong relationships with partners.
