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- Tasks: Lead strategic research projects and turn data into actionable insights for digital advertising.
- Company: Join IAB UK, a leading trade body in the digital advertising industry.
- Benefits: Enjoy a competitive salary, flexible working, and a comprehensive benefits package.
- Why this job: Make a real impact on the future of digital advertising while collaborating with top industry players.
- Qualifications: Experience in media or advertising insight, strong data storytelling skills, and a passion for digital innovation.
- Other info: Hybrid work model with opportunities for professional growth and development.
The predicted salary is between 46000 - 64000 £ per year.
The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, Amazon, News UK, Spotify, Microsoft and TikTok. Our purpose is to build a better future for digital advertising, for the benefit of everyone. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self‑regulated and more.
The role sits in the Insight team, where the Insight & Planning Manager is responsible for leading and delivering IAB UK’s strategic and member-facing research projects, focusing on preparing members for the long-term future and improving digital outcomes measurement. You will turn data and research into clear, practical insight that helps our members understand what is happening in digital advertising now and what it means for the future. This is a role for four days a week, reporting to the Head of Insight and working closely with another Insight Manager and an Insight Executive. The four days can be worked across Monday to Friday by agreement.
Key responsibilities:- Lead IAB UK’s externally commissioned research and insight projects, from brief through to delivery, ensuring outputs align with IAB UK’s strategy.
- Translate research and data into compelling insights, implications and recommendations for agencies, advertisers and media owners.
- Present findings from insight projects to IAB UK’s members, at company events, and at industry-wide level where appropriate.
- Support the Head of Insight in delivering measurement-focused projects that strengthen the industry’s approach to digital outcomes measurement.
- Work with IAB UK’s marketing team to turn insight into thought leadership content, presentations and member-facing resources.
- Build strong relationships with research partners and member stakeholders, representing IAB UK at relevant industry groups such as the UKOM Technical Board.
- Contribute to the annual insight plan by identifying new opportunities, projects and themes that help IAB UK achieve its strategic goals.
- Significant experience in media or advertising insight, strategy or measurement, likely gained in an agency, media owner or platform.
- Strong understanding of the digital media landscape, consumer behaviour and current approaches to measuring digital advertising effectiveness.
- Skilled in both quantitative and qualitative research methods and confident working with complex data sets.
- Excellent at data storytelling, able to turn complex findings into clear, engaging narratives for different audiences.
- Confident and compelling presenter, comfortable in front of commercial, analytical and senior strategic stakeholders.
- Curious, future-focused and motivated by improving how digital advertising works for people and businesses.
- Collaborative and organised, able to manage multiple projects and stakeholders at once.
We have a hybrid approach to work. The whole company is in our Holborn office every Wednesday plus one other day of their choice each week. We are committed to building a digital advertising industry that works for everybody. We value and respect all differences in people, seen and unseen, and we are happy to talk about flexible working, adjustments or support you might need.
This role offers a salary of £46,000 (for 4 days) plus a comprehensive benefits package including a discretionary bonus.
To apply, please send your CV and a short covering email to Elizabeth Lane at elizabeth@iabuk.com by Friday 9 January 2026.
Insight & Planning Manager employer: IAB UK
Contact Detail:
IAB UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight & Planning Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to IAB UK. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into IAB UK's recent projects and initiatives. Show us you’re not just another candidate; demonstrate your passion for digital advertising and how you can contribute to our mission.
✨Tip Number 3
Practice your data storytelling skills! We want to see how you can turn complex findings into engaging narratives. Use examples from your past work to showcase this ability during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining our team at IAB UK.
We think you need these skills to ace Insight & Planning Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Insight & Planning Manager role. Highlight your experience in media or advertising insight, and don’t forget to showcase your skills in data storytelling and research methods. We want to see how you can bring value to our team!
Craft a Compelling Cover Email: Your cover email is your chance to make a great first impression! Keep it concise but engaging, and explain why you're excited about the role and how your background aligns with our mission at IAB UK. Let your personality shine through!
Showcase Your Data Skills: Since this role involves working with complex data sets, be sure to highlight any relevant projects where you've turned data into actionable insights. We love seeing examples of how you've made an impact in previous roles, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates. Plus, it’s a great way to learn more about our culture and values before you join us!
How to prepare for a job interview at IAB UK
✨Know Your Data
As an Insight & Planning Manager, you'll be dealing with complex data sets. Make sure you brush up on your quantitative and qualitative research methods. Be prepared to discuss how you've turned data into actionable insights in your previous roles.
✨Master the Art of Storytelling
Data storytelling is key in this role. Think about how you can present findings in a compelling way. Practice explaining complex concepts in simple terms, as you'll need to engage various stakeholders, from analysts to senior executives.
✨Show Your Collaborative Spirit
This position requires working closely with different teams and stakeholders. Be ready to share examples of how you've successfully collaborated on projects in the past. Highlight your organisational skills and ability to manage multiple priorities.
✨Understand the Industry Landscape
Familiarise yourself with the current trends in digital advertising and consumer behaviour. Research IAB UK's initiatives and think about how you can contribute to their strategic goals. Showing that you're future-focused will impress your interviewers.
