Commerce Media is one of the fastest-growing areas of digital advertising and a strategic priority for IAB UK. Retailers, marketplaces, financial services, travel businesses and other organisations increasingly monetise their first-party data, audiences and digital properties, Commerce Media is changing how advertising is planned, bought and measured.
That growth brings new challenges around measurement, standards, transparency and value that no single organisation can solve alone.
The IAB exists to bring the industry together to solve shared challenges and shape its future.
The Commerce Media Lead will drive IAB UK's work on Commerce Media, bringing members together to agree priorities, share best practice and make progress on the issues that matter most.
This is a senior individual contributor role that requires good judgement, strong relationships and the ability to help members agree priorities and deliver against them.
Reporting to: Chief Strategy Officer
Direct reports: None
The Role
Lead the industry
Position IAB UK as the UK's leading independent voice on Commerce Media
Develop clear positions on the issues shaping the future of Commerce Media
Represent IAB UK at conferences, media interviews, industry events and senior stakeholder forums
Build relationships with IAB Europe, IAB US, other national IABs, trade bodies, analysts and industry commentators to bring international thinking into the UK market
Develop research, guidance, standards, events and thought leadership that strengthen IAB UK's position on Commerce Media
Set the agenda
Develop and deliver IAB UK's Commerce Media strategy
Lead and grow the IAB’s Commerce Media Community group
Turn the Community's priorities into an annual roadmap with clear objectives, milestones and measures of success
Prioritise depth over breadth, focusing the Community on the issues that matter most
Turn priorities into action
Turn the annual roadmap into clear workstreams with agreed outputs, owners and deadlines.
Produce practical resources that help members solve real business problems.
Build strong relationships with existing and prospective members, demonstrating the value of IAB UK and supporting the growth of our Commerce Media Community.
Bring together expertise from Insight, Policy, Marketing, Events and Member Services to maximise the impact of IAB UK's Commerce Media activity.
Embed Commerce Media across IAB UK's wider work rather than treating it as a standalone initiative.
Skills, knowledge and characteristics
The successful candidate will demonstrate:
Strong understanding of Commerce Media and the wider digital advertising industry
Excellent judgement and strategic thinking
Outstanding relationship-building skills with senior stakeholders
Experience leading complex projects involving multiple organisations
Excellent facilitation skills and the confidence to bring people together around shared goals
Confidence in speaking publicly, moderating panels and representing IAB UK externally
The ability to explain complex issues in a simple, practical way
Strong commercial awareness and an understanding of member priorities
A collaborative approach, bringing together expertise from across an organisation rather than working independently
Salary is competitive.
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StudySmarter Expert Advice🤫
We think this is how you could land Commerce Media Lead
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like IAB UK are looking for when hiring for a Commerce Media Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to IAB UK for the Commerce Media Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at IAB UK as a Commerce Media Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out IAB UK’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Commerce Media Lead.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at IAB UK, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with IAB UK's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at IAB UK. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at IAB UK
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that IAB UK uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at IAB UK. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
