At a Glance
- Tasks: Lead strategic research projects and turn data into actionable insights for digital advertising.
- Company: Join IAB UK, a leading trade body in the digital advertising industry.
- Benefits: Enjoy a competitive salary, flexible working, and a comprehensive benefits package.
- Other info: Hybrid work model with opportunities for professional growth and a commitment to diversity.
- Why this job: Make a real impact on the future of digital advertising while collaborating with top industry players.
- Qualifications: Experience in media or advertising insight, strong data storytelling skills, and a passion for digital innovation.
The predicted salary is between 58500 - 71500 £ per year.
The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, Amazon, News UK, Spotify, Microsoft and TikTok. Our purpose is to build a better future for digital advertising, for the benefit of everyone. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self‑regulated and more.
The role involves leading and delivering IAB UK’s strategic and member-facing research projects, focusing on preparing members for the long-term future and improving digital outcomes measurement. You will turn data and research into clear, practical insight that helps our members understand what is happening in digital advertising now and what it means for the future. This is a role for four days a week, reporting to the Head of Insight and working closely with another Insight Manager and an Insight Executive.
Key responsibilities:
- Lead IAB UK’s externally commissioned research and insight projects, from brief through to delivery, ensuring outputs align with IAB UK’s strategy.
- Translate research and data into compelling insights, implications and recommendations for agencies, advertisers and media owners.
- Present findings from insight projects to IAB UK’s members, at company events, and at industry-wide level where appropriate.
- Support the Head of Insight in delivering measurement-focused projects that strengthen the industry’s approach to digital outcomes measurement.
- Work with IAB UK’s marketing team to turn insight into thought leadership content, presentations and member-facing resources.
- Build strong relationships with research partners and member stakeholders, representing IAB UK at relevant industry groups such as the UKOM Technical Board.
- Contribute to the annual insight plan by identifying new opportunities, projects and themes that help IAB UK achieve its strategic goals.
About you:
- Significant experience in media or advertising insight, strategy or measurement, likely gained in an agency, media owner or platform.
- Strong understanding of the digital media landscape, consumer behaviour and current approaches to measuring digital advertising effectiveness.
- Skilled in both quantitative and qualitative research methods and confident working with complex data sets.
- Excellent at data storytelling, able to turn complex findings into clear, engaging narratives for different audiences.
- Confident and compelling presenter, comfortable in front of commercial, analytical and senior strategic stakeholders.
- Curious, future-focused and motivated by improving how digital advertising works for people and businesses.
- Collaborative and organised, able to manage multiple projects and stakeholders at once.
Working at IAB UK:
We have a hybrid approach to work. The whole company is in our Holborn office every Wednesday plus one other day of their choice each week. We are committed to building a digital advertising industry that works for everybody. We value and respect all differences in people, seen and unseen, and we are happy to talk about flexible working, adjustments or support you might need.
Compensation:
This role offers a salary of £46,000 (for 4 days) plus a comprehensive benefits package including a discretionary bonus.
How to apply:
To apply, please send your CV and a short covering email to Elizabeth Lane at elizabeth@iabuk.com by Friday 9 January 2026.
Insight & Planning Manager employer: IAB UK
As a leading advertising trade body in Greater London, we pride ourselves on fostering a dynamic and inclusive work culture that values creativity and collaboration. Our commitment to employee growth is evident through ongoing training opportunities and the chance to lead impactful projects that shape the industry. With a competitive salary for a 4-day work week and a hybrid working model, we offer a unique balance of professional fulfilment and personal well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Insight & Planning Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IAB UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IAB UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IAB UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IAB UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insight & Planning Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IAB UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IAB UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about IAB UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IAB UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IAB UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IAB UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
