At a Glance
- Tasks: Drive marketing excellence for the Surgery portfolio across diverse markets and audiences.
- Company: Join GE HealthCare, a leader in innovative healthcare solutions.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Embrace a culture of inclusion and diversity at GE HealthCare.
- Why this job: Make a real impact in healthcare marketing while collaborating with industry leaders.
- Qualifications: Experience in healthcare marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
As Sr. Marketing Manager – Surgery (Aquila Region) at GE HealthCare, you will play a pivotal and strategic role in driving regional marketing excellence for the Surgery (OEC) portfolio across both direct and indirect markets. This role requires the ability to flex seamlessly across B2B and B2C dynamics, tailoring marketing approaches for clinicians, hospital executives, procurement groups, and channel partners. You will serve as the marketing right hand to the three regional cluster leaders—supporting them with business analytics, monthly operating reviews, annual marketing planning, and disciplined follow‑through on commercial programs. You will lead digital marketing, product lifecycle activities, market intelligence, commercial enablement, congresses, and customer programs across the Aquila region.
Responsibilities
- Strategic Partner to Cluster Leaders: Act as the primary marketing partner for all three cluster leaders, contributing to monthly operating reviews with insights, progress updates, performance metrics, and proactive recommendations. Develop and align annual marketing plans with cluster strategies, ensuring execution discipline with continuous follow‑up. Provide real‑time visibility on trends, risks, and opportunities to inform leadership decisions.
- Business Analytics & Performance Tracking: Conduct analysis of SFDC funnel trends (stage movement, win/loss, cycle time) to identify obstacles and propose corrective actions. Track and communicate key marketing metrics for direct and indirect markets, enabling data‑driven commercial prioritization. Support tender positioning with competitive intelligence, value messages, and proof points.
- Product Lifecycle Management: Lead Aquila’s marketing workstreams for New Product Introductions including launch plans, messaging, digital activation, and field readiness. Support structured phase‑out activities ensuring customers, distributors, and Sales have clear transition guidance.
- Digital Marketing, B2B & B2C Campaigns: Design and execute integrated digital campaigns to expand reach and strengthen visibility. Adapt marketing approaches to both B2B and B2C audiences across direct teams and channel partners. Introduce innovative marketing formats that win hearts and minds across internal and external stakeholders. Measure and optimize campaign impact and ROI.
- Go‑To‑Market Planning & Enablement: Build strategic and operational marketing plans for direct and indirect markets. Develop localized commercial tools—value stories, competitive briefs, messaging decks, tender packages. Support distributor marketing capabilities to ensure alignment and execution consistency.
- Market, Clinical, and Competitive Insights (VOC): Maintain strong awareness of clinical trends, competitive actions, and market dynamics. Synthesize insights for cluster leaders, Sales, and global teams to shape commercial and product strategies.
- Reference Sites & KOL Engagement: Identify and support reference sites to drive adoption and clinically advocacy. Develop trusted relationships with KOLs and early adopters.
- Congress, Events & Field Training: Lead planning and execution of regional congresses including booth strategy, product showcases, and digital amplification. Support product and competitive training for direct sales teams and channel partners.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare, or related field.
- Significant marketing experience in healthcare, medical devices, life sciences, or other regulated industries.
- Proven success in both B2B and B2C marketing across direct and indirect markets.
- Strong capability in digital marketing, multi‑channel campaign development, analytics, and optimization.
- Experience leading New Product Introductions (NPIs), including launch planning and field enablement.
- Strong analytical skills with the ability to interpret funnel metrics, identify trends, and translate insights.
- Experience acting as a strategic business partner to commercial leaders.
- Strong project management skills and execution discipline.
- Excellent communication and presentation skills, with ability to influence across levels.
- Ability and willingness to travel approximately 30–40% across the Aquila region.
Desired Skills
- MBA or Master’s in Marketing, Business, or Healthcare.
- Experience in Surgery, Imaging, or MedTech industries.
- Experience engaging KOLs, clinical stakeholders, and reference sites.
- Familiarity with tender processes and competitive positioning in public procurement.
- Experience in multi‑country European marketing roles.
- Knowledge of marketing automation tools, CRM platforms (e.g., Salesforce), and CMS tools.
- Experience coordinating major congresses and customer events.
- Comfort working in a fast‑paced, matrixed, multinational environment.
Core Competencies
- Strategic Thinking – ability to convert insights into marketing and commercial strategies.
- Customer & Market Insight – strong curiosity about trends, competitors, and unmet needs.
- Innovation & Creativity – ability to bring novel campaign ideas and fresh storytelling.
- Collaboration – strong cross‑functional partnership and communication.
- Influencing Without Authority – ability to guide stakeholders through insight and persuasion.
- Execution Excellence – disciplined follow‑up, structured communication, and ownership mindset.
- Adaptability – effective working across diverse markets and navigating ambiguity.
- Inclusion and Diversity – embrace inclusive practices across teams.
EEO Statement
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Senior Marketing Manager Surgery employer: I00655 GE Medical Systems Limited
At GE HealthCare, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Marketing Manager in the Aquila region, you will benefit from extensive professional growth opportunities, competitive compensation, and a commitment to diversity and inclusion. Our focus on employee development, coupled with the chance to make a meaningful impact in the healthcare sector, makes GE HealthCare a truly rewarding place to advance your career.
Contact Details:
I00655 GE Medical Systems Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager Surgery
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in marketing strategies for both B2B and B2C.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in the past. Companies love candidates who can back up their strategies with solid metrics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar names when we’re reviewing candidates!
We think you need these skills to ace Senior Marketing Manager Surgery
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in both B2B and B2C marketing, especially in healthcare. We want to see how your skills align with the specific needs of the Senior Marketing Manager role.
Showcase Your Analytical Skills:Since this role involves a lot of business analytics, don’t forget to include examples of how you've used data to drive marketing decisions. We love seeing candidates who can turn numbers into actionable insights!
Highlight Your Project Management Experience:This position requires strong project management skills, so be sure to mention any relevant experiences where you successfully led marketing campaigns or product launches. We appreciate candidates who can keep things organised and on track.
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at I00655 GE Medical Systems Limited
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to the healthcare industry. Be prepared to discuss how you’ve used data analytics to drive decisions in past roles, especially in B2B and B2C contexts. This will show your analytical skills and ability to translate insights into actionable strategies.
✨Tailor Your Approach
Since this role requires flexibility across different market dynamics, think about how you can adapt your marketing strategies for both clinicians and hospital executives. Prepare examples of campaigns you've executed that catered to diverse audiences, highlighting your innovative approaches and results.
✨Showcase Your Project Management Skills
Be ready to discuss specific projects where you led New Product Introductions or managed complex marketing campaigns. Highlight your project management techniques and how you ensured execution discipline. This will demonstrate your ability to handle multiple tasks and maintain focus on strategic goals.
✨Engage with Industry Trends
Familiarise yourself with current trends in the surgery and medical device sectors. During the interview, share your insights on how these trends could impact marketing strategies. This shows your proactive approach and genuine interest in the field, making you a more compelling candidate.
