At a Glance
- Tasks: Drive marketing strategies and develop targeting models for customer engagement.
- Company: Join Barclays, a leading bank with a commitment to innovation.
- Benefits: Enjoy a competitive salary, flexible hours, and top-notch support.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer targeting and driving commercial success.
- Qualifications: Analytical skills and experience in customer segmentation and campaign management.
The predicted salary is between 55000 - 65000 € per year.
Required to be based in either London, Coventry or Glasgow. As a Barclays Commercial Targeting and Modelling Manager, you will have responsibility for a named business line, and will drive the marketing strategy for customer contacts to deliver near-perfect/relevant targeting and commercial outcomes. You will have the opportunity to develop an end to end targeting strategy, including the propensity models that drive it, for all our channels including face‑to‑face, telephony, e‑mail, on‑line, mobile banking and direct mail. You will also be responsible for analysing performance trends and behaviour to identify opportunities to drive commercial benefits.
Responsibilities
- Identification of customer needs, and development and delivery of a targeting strategy to support commercial plans.
- Working collaboratively across the team, deliver campaigns and analysis using a variety of tools and techniques including SQL, campaign delivery tools, and propensity models.
- Identification of performance trends, analysis to identify both opportunities and risks to continuously improve effectiveness.
- Building strong relationships with the Product and Channel teams to drive through plans and strategy.
- Communicating the recommendations of analysis to senior stakeholders to maximise performance.
- Statistical modelling to enhance the marketing campaign touchpoints.
Qualifications
- Analytical experience, preferably within the financial services, products or segments, digital or Telco industries.
- Excellent communication skills.
- Extensive experience of defining and delivering customer segmentation and behaviour models, and delivering customer targeting through a campaign management tool.
- Capacity to gather and analyse information, sort complex issues and seek out diverse solutions.
- Expert user of SQL and/or SAS, and working knowledge of data warehouse and MI environments and practices.
Benefits
Our customers deserve the best. The same goes for our people. That’s why at Barclays you’ll receive a range of benefits including a competitive salary, flexible hours and all the tools, technology and support to help you become the very best you can be.
Commercial Targeting and Modelling Manager (Barclays Bank) in Coventry employer: I Rep Salone
Barclays Bank is an exceptional employer that prioritises the growth and well-being of its employees. With a strong focus on collaboration and innovation, you will have access to a wealth of resources and support to develop your skills in a dynamic work environment. Located in vibrant cities like London, Coventry, or Glasgow, Barclays offers competitive salaries, flexible working hours, and a culture that values diversity and inclusion, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Targeting and Modelling Manager (Barclays Bank) in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. We all know how important it is to demonstrate your ability to drive marketing strategies and analyse performance trends.
✨Tip Number 3
Showcase your SQL and statistical modelling skills during interviews. Bring examples of how you’ve used these tools to deliver customer targeting strategies and improve campaign effectiveness.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we’re always looking for talented individuals like you to join our team.
We think you need these skills to ace Commercial Targeting and Modelling Manager (Barclays Bank) in Coventry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Targeting and Modelling Manager. Highlight your analytical experience and any relevant skills in SQL or campaign management tools. We want to see how your background aligns with the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Barclays. Mention specific experiences that demonstrate your ability to develop targeting strategies and analyse performance trends. We love a good story!
Showcase Your Analytical Skills:Since this role is all about analysis, make sure to highlight your experience with statistical modelling and customer segmentation. We want to know how you've used these skills to drive commercial outcomes in the past!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the team at Barclays!
How to prepare for a job interview at I Rep Salone
✨Know Your Numbers
As a Commercial Targeting and Modelling Manager, you'll need to be comfortable with data. Brush up on your SQL skills and be ready to discuss how you've used data analysis in past roles. Prepare specific examples of how your analytical insights have driven successful marketing strategies.
✨Understand the Business Line
Familiarise yourself with Barclays' business lines and their marketing strategies. Show that you understand their customer needs and how your targeting strategies can align with their commercial plans. This will demonstrate your commitment and readiness to contribute from day one.
✨Communicate Clearly
Excellent communication skills are key for this role. Practice explaining complex data insights in simple terms. Be prepared to discuss how you've communicated recommendations to senior stakeholders in the past, as this will highlight your ability to influence and drive decisions.
✨Collaborate and Build Relationships
This role requires working closely with various teams. Think of examples where you've successfully collaborated with others to deliver campaigns or analyses. Highlight your relationship-building skills and how they’ve helped you achieve commercial outcomes in previous positions.
