At a Glance
- Tasks: Drive marketing strategies and develop targeting models for customer engagement.
- Company: Join Barclays, a leading bank with a commitment to innovation.
- Benefits: Enjoy a competitive salary, flexible hours, and top-notch support.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer targeting and driving commercial success.
- Qualifications: Analytical skills and experience in customer segmentation and campaign management.
The predicted salary is between 55000 - 65000 € per year.
Required to be based in either London, Coventry or Glasgow. As a Barclays Commercial Targeting and Modelling Manager, you will have responsibility for a named business line, and will drive the marketing strategy for customer contacts to deliver near-perfect/relevant targeting and commercial outcomes. You will have the opportunity to develop an end to end targeting strategy, including the propensity models that drive it, for all our channels including face‑to‑face, telephony, e‑mail, on‑line, mobile banking and direct mail. You will also be responsible for analysing performance trends and behaviour to identify opportunities to drive commercial benefits.
Responsibilities
- Identification of customer needs, and development and delivery of a targeting strategy to support commercial plans.
- Working collaboratively across the team, deliver campaigns and analysis using a variety of tools and techniques including SQL, campaign delivery tools, and propensity models.
- Identification of performance trends, analysis to identify both opportunities and risks to continuously improve effectiveness.
- Building strong relationships with the Product and Channel teams to drive through plans and strategy.
- Communicating the recommendations of analysis to senior stakeholders to maximise performance.
- Statistical modelling to enhance the marketing campaign touchpoints.
Qualifications
- Analytical experience, preferably within the financial services, products or segments, digital or Telco industries.
- Excellent communication skills.
- Extensive experience of defining and delivering customer segmentation and behaviour models, and delivering customer targeting through a campaign management tool.
- Capacity to gather and analyse information, sort complex issues and seek out diverse solutions.
- Expert user of SQL and/or SAS, and working knowledge of data warehouse and MI environments and practices.
Benefits
Our customers deserve the best. The same goes for our people. That’s why at Barclays you’ll receive a range of benefits including a competitive salary, flexible hours and all the tools, technology and support to help you become the very best you can be.
Commercial Targeting and Modelling Manager (Barclays Bank) employer: I Rep Salone
Barclays Bank is an exceptional employer that prioritises the growth and well-being of its employees. With a strong focus on collaboration and innovation, you will have access to a wealth of resources and support to develop your skills in a dynamic work environment. Located in vibrant cities like London, Coventry, or Glasgow, Barclays offers competitive salaries, flexible working hours, and a culture that values diversity and inclusion, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Targeting and Modelling Manager (Barclays Bank)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to commercial targeting and modelling. We recommend role-playing with a friend to boost your confidence!
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used SQL or statistical modelling in past roles. This will help you stand out as a candidate who can deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Commercial Targeting and Modelling Manager (Barclays Bank)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Targeting and Modelling Manager. Highlight your analytical experience and any relevant tools you've used, like SQL or campaign management tools. We want to see how your skills align with the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Barclays. Mention specific experiences that relate to customer targeting and performance analysis. Let us know how you can drive commercial outcomes!
Showcase Your Analytical Skills:Since this role is all about data and analysis, make sure to include examples of how you've identified trends and opportunities in past roles. We love seeing how you've used statistical modelling to enhance marketing strategies!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Barclays!
How to prepare for a job interview at I Rep Salone
✨Know Your Numbers
As a Commercial Targeting and Modelling Manager, you'll need to showcase your analytical skills. Brush up on your SQL and statistical modelling knowledge before the interview. Be ready to discuss specific examples where you've used data to drive marketing strategies or improve performance.
✨Understand the Business Line
Familiarise yourself with Barclays' business lines and their marketing strategies. Research recent campaigns and be prepared to discuss how you would enhance targeting and customer engagement. This shows that you're not just interested in the role but also invested in the company's success.
✨Communicate Clearly
Excellent communication skills are key for this role. Practice explaining complex data insights in simple terms. Think about how you would present your findings to senior stakeholders and prepare a few examples of how you've successfully communicated recommendations in the past.
✨Collaborate and Build Relationships
This position requires working closely with various teams. Prepare to discuss your experience in cross-functional collaboration. Think of examples where you've built strong relationships to drive projects forward, as this will demonstrate your ability to work effectively within a team.
