Sales Associate in London

Sales Associate in London

London Full-Time 40000 - 50000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Drive new business growth and build a strong sales pipeline in the fintech sector.
  • Company: Join IPC, a leading fintech company with a global presence and award-winning culture.
  • Benefits: Enjoy competitive salary, private medical insurance, and flexible hybrid working.
  • Other info: Experience a collaborative environment focused on inclusion and professional growth.
  • Why this job: Be part of a dynamic team that delivers innovative solutions in financial markets.
  • Qualifications: 3+ years in sales, preferably in Financial Markets or SaaS, with a proven track record.

The predicted salary is between 40000 - 50000 £ per year.

IPC is a fintech company that focuses on the human element. Having a global presence, we support local markets with cutting-edge cloud-based trading communications and managed connectivity. Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency.

IPC Systems has been recognized as Best Global Company Culture in 2021 by Comparably. Come be part of a team that delivers ground-breaking products for our clients.

Role Overview:

IPC is seeking a high-impact Sales Associate to drive new business growth across our Financial Markets SaaS portfolio. This is a hunter-first role focused on:

  • Building and converting high-quality pipeline
  • Winning new logos
  • Expanding IPC's footprint through multi-product SaaS solution selling

The successful candidate will demonstrate a proven ability to create pipeline from the ground up, operate with urgency, and consistently exceed quota in competitive enterprise environments.

How You Will Make an Impact:

  • New Business & Pipeline Ownership (Primary Focus)
    • Own end-to-end pipeline creation and conversion, with a minimum expectation of 50–70% self-generated pipeline
    • Build and maintain 3–5x pipeline coverage against quota at all times
    • Prospect into Tier 1–3 financial institutions through direct outreach, referrals, networking, and ecosystem engagement
    • Drive new logo acquisition as a core performance metric
    • Identify and penetrate new buying centres and stakeholders across client organisations
  • Multi-Product SaaS Selling
    • Position and sell IPC's full portfolio (Trading Communications, end user products, AI enabled trade workflow, Compliance, Data, Network Services)
    • Drive multi-product, platform-led deals rather than single-product sales
    • Develop and execute value-based sales strategies aligned to client business outcomes
    • Build compelling commercial and transformation cases for clients
  • Sales Execution & Deal Management
    • Own the full sales cycle from initial engagement through to close
    • Drive deal velocity through effective qualification, multi-threading and stakeholder alignment
    • Lead complex negotiations and competitive sales processes
    • Orchestrate internal resources (pre-sales, product, customer success) to win deals
  • Territory & Market Development
    • Translate market opportunity into structured territory and pipeline generation plans
    • Actively establish IPC presence in target markets through events, networking and industry engagement
    • Track competitor positioning and market dynamics to inform sales strategy
  • Sales Discipline & Forecasting
    • Maintain accurate pipeline, forecasting and activity tracking in Salesforce (SFDC)
    • Deliver consistent, high-quality sales reporting
    • Operate with disciplined forecast accuracy and pipeline hygiene – non-negotiable

Performance Expectations:

  • Pipeline coverage: 3–5x quota
  • Self-generated pipeline: ≥50%
  • Strong contribution to new logo revenue
  • Consistent quota overachievement
  • High outbound activity and opportunity creation levels
  • Accurate and disciplined forecasting and CRM management

Essential Skills and Experience to be Successful in this Role:

  • 3+ years in a sales role within Financial Markets / SaaS / Technology focused on business development
  • Proven track record of new business acquisition and quota overachievement
  • Demonstrated experience building pipeline from zero or low base
  • Experience selling complex, multi-stakeholder SaaS solutions

Core Capabilities:

  • Hunter Mentality – proactive, resilient and highly driven to win new business
  • Pipeline Builder – consistently generates and converts opportunities
  • Commercial Acumen – builds compelling, outcome-driven business cases
  • Competitive Drive – thrives in fast-paced, high-performance environments
  • Multi-Threading Expertise – engages across C-level, Trader users and Head of desk ecosystem through operational stakeholders
  • Execution Focus – disciplined in managing pipeline, deals and forecasts with diligence

Desired Skills and Experience:

  • Strong understanding of financial markets ecosystem and technology landscape
  • Ability to challenge client thinking and drive strategic conversations
  • Experience navigating long and complex enterprise sales cycles
  • Ability to sell in a multi-product environment focused on growth
  • Strong understanding of value positioning

What's in It for You?

At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees. In addition to a collaborative, high-performing team environment, we're pleased to offer benefits including:

  • Competitive Base Salaries and Performance Bonus/ Commission Plan
  • Private Medical Insurance, Dental Insurance and Optical Reimbursement
  • Salary Sacrifice Pension Scheme
  • 25 Holidays per Year Plus Public Holidays
  • Additional Time off for Charity Work and Volunteering
  • Tuition Reimbursement
  • Certification Bonus Program
  • Access to "IPC University" our Internal E-Learning Platform
  • Access to LinkedIn Learning
  • Structured Onboarding Training and Peer Mentor Support
  • Enhanced Parental Leave
  • Wellness Program
  • Fitness Membership
  • Cycle to Work Scheme
  • Season Ticket Loan
  • Employee Referral Scheme

Further information about your benefits will be provided during your onboarding process.

Additional Information:

At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs. Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC.

You can explore more about our culture, offerings and commitment on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/.

IPC's Work Culture:

The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximises potential. We are a global ecosystem, full of diverse people that together made IPC what it is today. Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness. We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.

Sales Associate in London employer: I.P.C. Systems, Inc.

IPC is an exceptional employer that prioritises innovation and inclusion, offering a dynamic work environment in London where Sales Associates can thrive. With competitive salaries, comprehensive benefits, and a strong focus on employee development through initiatives like IPC University and structured onboarding, we empower our team to excel in the fast-paced fintech landscape. Join us to be part of a collaborative culture that celebrates success and encourages personal growth while making a meaningful impact in the financial markets.

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Contact Details:

I.P.C. Systems, Inc. Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Associate in London

Tip Number 1

Network like a pro! Get out there and connect with people in the financial markets. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Sales Associate role.

Tip Number 2

Show off your skills! When you get the chance to chat with potential employers, highlight your experience in building pipelines and closing deals. Share specific examples of how you've driven new business growth in the past. This will help you stand out as a top candidate.

Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you’re interested in, like IPC, and express your enthusiasm for their work. A little initiative can go a long way in showing you're serious about joining their team.

Tip Number 4

Keep your CRM game strong! If you’ve used tools like Salesforce, make sure to mention it during interviews. Employers love candidates who can manage their pipeline effectively and maintain accurate forecasts. It shows you’re disciplined and ready to hit the ground running!

We think you need these skills to ace Sales Associate in London

New Business Acquisition
Pipeline Creation
SaaS Solution Selling
Sales Cycle Management
Stakeholder Engagement
Negotiation Skills
Market Development

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the Sales Associate role. Highlight your experience in sales, especially in Financial Markets or SaaS. We want to see how you've built pipelines and won new business!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can contribute to IPC's success. Be specific about your achievements and how they relate to the role.

Showcase Your Hunter Mentality:We love candidates who are proactive and driven! In your application, share examples of how you've successfully generated leads and closed deals. Show us that you have that hunter mentality we’re looking for!

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the info you need about our culture and values there!

How to prepare for a job interview at I.P.C. Systems, Inc.

Know Your Stuff

Before the interview, make sure you understand IPC's products and services inside out. Familiarise yourself with their SaaS portfolio and how it addresses challenges in the financial markets. This will help you speak confidently about how you can contribute to their goals.

Show Off Your Hunter Mentality

Since this role is all about driving new business growth, be ready to share specific examples of how you've successfully built a pipeline from scratch. Highlight your proactive approach and resilience in overcoming challenges to win new clients.

Engage with the Interviewers

Don’t just answer questions; engage in a conversation. Ask insightful questions about IPC’s market strategies and how they see the future of fintech. This shows your genuine interest and helps you stand out as a candidate who’s not just looking for a job, but is keen on contributing to their vision.

Demonstrate Your Competitive Edge

Be prepared to discuss how you’ve consistently exceeded quotas in previous roles. Use metrics and specific achievements to illustrate your competitive drive and execution focus. This will resonate well with IPC’s high-performance culture.