At a Glance
- Tasks: Shape and grow three unique fashion brands through creative marketing strategies.
- Company: Exciting fashion and lifestyle start-up with a dynamic brand incubator team.
- Benefits: Competitive salary, bonus, hybrid work model, and opportunities for creativity.
- Other info: Diversity and inclusion are valued; all backgrounds encouraged to apply.
- Why this job: Join a fast-paced environment and make a real impact on emerging brands.
- Qualifications: Experience in start-ups, strong creative instincts, and social media savvy.
The predicted salary is between 50000 - 50000 € per year.
£50,000 bonus London / Hybrid
Are you a hands-on, highly creative marketer with the energy of a start-up founder and the instincts of a brand builder? This is an incredible opportunity to shape, grow, and accelerate three emerging fashion and lifestyle brands, each with its own personality, audience, and identity. This is working within a brand incubator team of an existing and established business who have already scaled high-performing brands, so you’re getting the best of both worlds – the start-up excitement and agility with the finance and stability behind you.
As Marketing Manager, you’ll work across the multi-brand portfolio, leading creative direction, social strategy, content development, and brand identity. Working closely with a Marketing Executive, you’ll bring clarity, vision, and momentum, crafting standout content, driving community growth, and ensuring every brand shows up consistently and impactfully across all digital touchpoints. One brand has already launched and is showing hugely promising signs – this is such a great time to join this established business in their newly created role. If you’re resourceful, entrepreneurial, visually led, and thrive in lean, fast-moving environments, you will absolutely love this role.
Key Responsibilities- Define and develop the brand identity, tone of voice and positioning for three distinct lifestyle brands
- Ensure consistency across all touchpoints, from social content to campaign visuals and ecommerce assets
- Lead creative direction across ecommerce shoots, campaign shoots and social-first content
- Manage shoot planning including mood boards, styling, photographer selection, and on-set guidance
- Identify cost-effective and creative ways to produce high-impact content
- Build and execute a test-and-learn social strategy tailored to each brand
- Oversee day-to-day social activity, ensuring regular posting, engagement and community growth
- Develop engaging social campaigns that build brand awareness and drive audience interaction
- Work closely with Marketplace, DTC and Wholesale teams to optimise imagery, PDPs and brand storytelling
- Ensure all marketing activity aligns with trading priorities and seasonal launches
- Mentor and guide a Marketing Executive, overseeing shoot logistics and content delivery
- Bring an entrepreneurial, resourceful mindset – comfortable being both strategic and hands-on
- Experience working in a start-up or lean, fast-paced fashion, lifestyle or consumer brand
- Strong creative instinct with the ability to build and shape brand identities from scratch
- Hands-on experience with shoot production, organisation, and visual direction
- Strong understanding of social media platforms, trends and digital-first content
- Proven ability to grow and engage social communities
- Confident managing content calendars and ensuring consistent brand output
- Excellent communication and collaboration skills
- Highly organised with the ability to juggle multiple brands and priorities simultaneously
- Comfortable working autonomously, taking ownership and moving quickly
Diversity & Inclusion: ILMJ values diversity, equality and inclusion and encourages applicants from all backgrounds and identities.
Marketing Manager, fashion + lifestyle start-up in London employer: I Love My Job Ltd.
Join a dynamic fashion and lifestyle start-up that offers the perfect blend of entrepreneurial spirit and established business stability. As a Marketing Manager, you'll thrive in a creative and collaborative environment, where your innovative ideas will directly impact the growth of three unique brands. With opportunities for mentorship, professional development, and a commitment to diversity and inclusion, this role is ideal for those looking to make a meaningful mark in the industry while enjoying the perks of a hybrid work model in vibrant London.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, fashion + lifestyle start-up in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and lifestyle industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with a portfolio showcasing your best work. Include examples of brand identities you've developed or social campaigns you've led. This is your chance to shine and demonstrate how you can bring value to their brands.
✨Tip Number 3
Be ready to chat about trends! Stay updated on the latest fashion and lifestyle trends, especially those relevant to the brands you're applying for. During interviews, share your insights and ideas on how you could leverage these trends to boost their brand presence.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you're genuinely interested in joining our team. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace Marketing Manager, fashion + lifestyle start-up in London
Some tips for your application 🫡
Show Your Creative Side:As a Marketing Manager, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and showcase any relevant projects or campaigns you've worked on that highlight your creative instincts.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to the specific role and brands you'll be working with. Mention how your experience aligns with the responsibilities listed in the job description, especially around brand identity and social strategy.
Highlight Your Hands-On Experience:We love candidates who are resourceful and hands-on! Be sure to include examples of your past work where you’ve taken initiative, managed shoots, or developed content strategies. This will show us you’re ready to dive into the fast-paced environment we thrive in.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at I Love My Job Ltd.
✨Know Your Brands Inside Out
Before the interview, dive deep into the three lifestyle brands you'll be working with. Understand their unique identities, target audiences, and current market positioning. This will not only show your enthusiasm but also help you discuss how you can enhance their brand presence.
✨Showcase Your Creative Process
Prepare to discuss your creative direction and content development strategies. Bring examples of past campaigns or projects that highlight your ability to craft standout content and engage communities. Be ready to explain your thought process behind each project.
✨Demonstrate Your Social Media Savvy
Since social strategy is key for this role, come equipped with insights on current trends and successful campaigns you've executed. Discuss how you would tailor a test-and-learn approach for each brand's social media presence, showcasing your understanding of digital-first content.
✨Emphasise Your Hands-On Experience
This role requires a blend of strategic thinking and hands-on execution. Share specific examples of your experience in shoot production and visual direction. Highlight how you've managed logistics and collaborated with teams to ensure consistent brand output across all touchpoints.
