At a Glance
- Tasks: Lead and optimise PPC campaigns for B2B and B2C clients using industry-leading tools.
- Company: Employee-owned digital agency with a strong focus on innovation and collaboration.
- Benefits: Flexible working hours, profit-driven bonuses, and career progression opportunities.
- Other info: Join a supportive environment with a focus on teamwork and creativity.
- Why this job: Make a real impact in a growing team while developing your digital marketing skills.
- Qualifications: Experience in PPC, Google Ads certifications, and strong analytical skills required.
The predicted salary is between 34650 - 42350 £ per year.
We are looking for a PPC / Paid Search Manager to support and grow our lead generation client base as part of the Paid Media team, as we enter an exciting new phase of growth.
This is an opportunity for a talented and driven PPC specialist to make a real impact across B2B and B2C campaigns, working with industry-leading tools and platform partners.
About You
As an employee-owned business, we are looking for a PPC / Paid Search Manager to support and grow our lead generation client base as part of the Paid Media team, as we enter an exciting new phase of growth.
This is an opportunity for a talented and driven PPC specialist to make a real impact across B2B and B2C campaigns, working with industry-leading tools and platform partners.
- Experience in a paid focused role (agency or in-house), with a strong focus on lead generation on Google Ads. Must have up-to-date Google certifications.
- A data-led thinker with proven success in delivering high-quality leads and measurable ROI
- A strong communicator - with team members and clients.
- Experience with GA4 and GTM is essential.
- Experience with CRO tools and tests as well as landing page optimisation.
- Meta and Linkedin paid experience is highly desirable.
Key Responsibilities
About the role
- Work with the Client Services Manager as Lead on all Paid search activity - setting strategy, managing delivery and communicating changes and success.
Always with a growth mindset.
- Confidently analyse campaign performance using GA4, platform analytics, and CRM data to identify trends, opportunities, and create forecast guidelines.
- Run highly effective campaigns, with ongoing optimisations that constantly aim to improve performance and ensure a strong ROI.
- Ensure that deliverables such as reports, competitor analysis are on time and with meaningful insight.
Working closely with the wider teams at I-COM to ensure the client's KPIs are being met.
- Understand and keep a high level of knowledge and proficiency of working with existing platforms and an inquisitive and proactive approach to new platforms and features.
Take responsibility for educating colleagues and clients on industry changes.
- Embrace AI and how it can improve all aspects of planning and delivery - working closely with I-COM’s AI team and initiatives.
- Contribute to agency thought leadership and proposition; panels, webinars, case studies, blogs and social media.
- Ensure relevant accreditations are up to date.
- Ensure JIRA tasks are planned and kept up to date, with accurate information for each client.
- Profit-driven bonus*
- Flexible working hours (3 days per week in the office, 2 working from home)
- Career progression and training opportunities
- 20 days annual holiday (excluding bank holidays)
- Christmas to New Year shutdown
- One extra day’s holiday for every year you work at I-COM (up to 5 years)
- Quarterly company social events
- Cycle to work scheme
- Mental health assistance
- Referral programme
- Modern office work environment in a central Manchester location
- Fresh fruit and refreshments
- Access to Bruntwood Gym
- About I-COM
An established digital agency founded in 2004 with a reputation for delivering innovative, flexible, and creative responses to our clients’ needs in marketing, we are proud to boast high employee retention levels, with a good number of our team being with us for over a decade.
In 2019, I-COM became an employee-owned business.
Our employees collectively own the majority of the company, having a say in the running and direction of the business, as well as generous shares in the profits of the business.
Here, you will be in a great professional environment, working in cross-disciplinary teams to grow your clients’ revenues, as well as your skillset and understanding of digital marketing.
For a flavour of the great results we achieve, take a look at some of our work here.
Employee ownership puts our people at the heart of everything we do. Our strong, unifying brand values make us who we are.
I-COM Values - TIPCAR
- Teamwork - Together we thrive.
- Improvement - Mastering the unknown
- Passion - Beyond what’s expected
- Creativity - Innovate, create & elevate
- Accountability - Setting the standard
- Results - Raising the bar
- #J-18808-Ljbffr
Paid Search Manager in Manchester employer: I-COM International Ltd
I-COM is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to take ownership of their projects. With a focus on professional growth, team members have access to industry-leading tools and resources, ensuring they can deliver impactful results for clients. The hybrid working model allows for flexibility, making it an ideal environment for those seeking a balance between personal and professional life in the vibrant city of Manchester.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for I-COM International Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like I-COM International Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with I-COM International Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at I-COM International Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit I-COM International Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of I-COM International Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about I-COM International Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at I-COM International Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at I-COM International Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At I-COM International Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
