Job Title: Performance Marketing Specialist
Location: Brighton, UK (Full-time, office-based)
Reporting to: Head of Digital Marketing
About The Role: Are you a hands-on PPC specialist looking to deepen your expertise and see the direct impact of your work?
We\'re looking for a Performance Marketing Specialist to join our fast-paced, collaborative team in central Brighton. This isn\'t a typical specialist role. You will be responsible for the day-to-day management and execution of our paid search campaigns, working directly alongside our Head of Digital, who has a deep background in PPC.
This is a unique opportunity for someone with 1-2 years of experience to master the operational side of performance marketing, learn advanced strategy from a seasoned expert, and grow into a more senior role within a supportive in-house environment.
What You\'ll Do:
Core Responsibilities (Paid Search Operations):
- Day-to-Day Campaign Management: Manage the daily execution of our PPC campaigns across Google Ads and Bing Ads. This includes building new campaigns, structuring ad groups, conducting keyword research, and writing compelling ad copy.
- Performance Monitoring & Optimisation: Monitor daily performance, budget pacing, and core KPIs. You will be responsible for proactively making tactical adjustments to bidding strategies, targeting, and ad creative to meet our targets.
- Testing & Experimentation: Implement and analyse A/B tests on ads and landing pages to drive incremental performance gains and campaign efficiencies.
- Reporting & Analysis: Analyse campaign data and contribute key findings and insights for weekly and monthly performance reports, helping the team understand what\'s working and why.
Cross-Channel Collaboration & Growth:
- Work with Data: Collaborate with our Data Analyst to ensure campaign tracking is accurate and to help connect paid media data with wider business analytics.
- Support SEO Strategy: Use your paid search insights to contribute ideas for keyword targeting and content opportunities to support the wider SEO strategy.
What We\'re Looking For:
- Proven PPC Experience: 1+ years of hands-on experience managing Google Ads campaigns as a primary responsibility (agency experience is a strong plus).
- Data-Driven & Analytical: You have strong analytical skills with the ability to interpret campaign data and identify performance trends.
- Proactive & Detail-Oriented: You have a meticulous eye for detail and take initiative in managing the day-to-day operations of complex accounts.
- A Natural Collaborator: You have excellent communication skills and thrive in a supportive, office-based team environment where you can share knowledge and learn from others.
- Eager to Learn & Grow: You are motivated to develop your skills and grow from a tactical expert into a strategic marketer.
- Desirable: Experience with Paid Social campaigns (e.g., Meta, LinkedIn Ads); a degree in a relevant field.
