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For Companies At a Glance
- Tasks: Lead PPC strategy for B2B tech, driving high-value leads and optimising campaigns.
- Company: Dynamic tech company in Brighton focused on innovative digital marketing.
- Benefits: Competitive salary, mentorship opportunities, and a chance to shape marketing strategies.
- Why this job: Make a real impact in a competitive space and grow your career in digital marketing.
- Qualifications: 5+ years in Paid Search with a focus on B2B lead generation.
- Other info: Collaborative environment with opportunities for professional development.
The predicted salary is between 48000 - 72000 £ per year.
Reporting to: Head of Digital Marketing
Location: Brighton
Role Overview
We are looking for a strategic and highly analytical Paid Search Lead to take ownership of our PPC function. Currently managed by our Head of Digital and a Digital Marketing Executive, our paid media activity has reached a point of complexity where we need a dedicated expert to lead the charge. Managed Hosting is an incredibly competitive space with high-intent audiences and high-value contracts. We need an expert who moves beyond "clicks and conversions" to focus on Pipeline Impact.
Reporting to the Head of Digital Marketing and supported by a Digital Marketing Executive, you will be responsible for managing substantial budgets to capture high-value B2B leads. Your success won't be measured by ROAS, but by your ability to drive Marketing Qualified Leads (MQLs) and Sales Qualified Opportunities that convert into long-term revenue.
Key Responsibilities
- B2B Strategy & Execution: Lead the end-to-end strategy for Google Ads and Microsoft Advertising, specifically targeting high-value enterprise and mid-market decision-makers.
- Lead Quality Optimization: Work closely with the Sales/SDR team to create a feedback loop. Use offline conversion tracking to optimize campaigns toward "Closed-Won" revenue rather than just form fills.
- High-Intent Targeting: Navigate the high-CPC landscape of Managed Hosting by identifying niche, high-intent keywords and implementing sophisticated negative keyword strategies to minimize waste.
- Full-Funnel Integration: Collaborate with the Head of Digital to align PPC with ABM (Account-Based Marketing) efforts and LinkedIn targeting.
- Landing Page Strategy: Partner with our internal team to build and test high-converting, technical landing pages that speak to CTOs, IT Managers, and Infrastructure Leads.
- CRM & Tracking: Ensure seamless tracking from ad click to CRM. Own the data integrity of our lead-gen attribution.
- Mentorship: Act as the technical lead for our Digital Marketing Executive, providing guidance on campaign builds and best practices.
Requirements
- Experience: 5+ years in Paid Search, with a heavy focus on B2B Lead Generation. Proven track record of managing high-spend accounts (£50k+ monthly minimum). Experience in high-value tech, SaaS, or infrastructure is a significant advantage.
- B2B Technical Skills: Deep knowledge of Google Ads, Microsoft Ads, and LinkedIn Campaign Manager. Proficiency in GTM (Google Tag Manager) for complex lead-form tracking.
- Pipeline Focus: Proven ability to manage accounts based on CPL (Cost-per-Lead) and Lead-to-Opportunity conversion rates.
- Analytical Mindset: Expert-level ability to analyze CRM data to see which keywords/campaigns are driving actual revenue, not just "junk" leads.
- Technical Literacy: Ability to understand and communicate the value of managed hosting, cloud infrastructure, and complex IT solutions within ad copy.
Key Performance Indicators (KPIs)
- Volume of MQLs: Driving a consistent flow of high-intent leads.
- CPL & Cost-per-Opportunity: Maintaining efficiency in a high-CPC environment.
- Lead-to-Sales Conversion Rate: Improving the "quality" of traffic so that Sales can close more deals.
- Search Lost IS (Budget/Rank): Ensuring we are dominant on the most valuable technical keywords.
What Success Looks Like in the First 90 Days
- Month 1: Complete a full audit of current accounts and identify "quick wins" for immediate optimization.
- Month 2: Establish a structured testing framework and take over primary management from the Head of Digital.
- Month 3: Present a 6-month scaling strategy and begin upskilling the Digital Marketing Executive on advanced PPC tactics.
Paid Search Lead in Brighton employer: Hyve Managed Hosting
Contact Detail:
Hyve Managed Hosting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Lead in Brighton
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC successes. We want to see how you’ve driven MQLs and improved conversion rates. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current PPC strategies. We love candidates who come in with insights and suggestions. It shows you’re genuinely interested and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate candidates who are eager to make an impact.
We think you need these skills to ace Paid Search Lead in Brighton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Search Lead. Highlight your experience in B2B lead generation and managing high-spend accounts, as this is what we’re really looking for!
Showcase Your Analytical Skills: We want to see how you’ve used data to drive results in your previous roles. Include specific examples of how you've optimised campaigns based on CRM data and improved lead quality.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about paid search and how your skills align with our needs. Don’t forget to mention your experience with Google Ads and Microsoft Advertising.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Hyve Managed Hosting
✨Know Your Numbers
Before the interview, brush up on your metrics and KPIs related to paid search. Be ready to discuss your experience managing high-spend accounts and how you've driven MQLs and conversion rates in previous roles. This shows you understand the importance of data in B2B lead generation.
✨Understand the Landscape
Familiarise yourself with the competitive landscape of managed hosting and B2B technology. Research key players and trends in the industry so you can speak intelligently about how to navigate high-CPC environments and target high-intent audiences effectively.
✨Showcase Your Analytical Skills
Prepare examples of how you've used analytics to optimise campaigns beyond just clicks and conversions. Discuss specific instances where you've implemented offline conversion tracking or adjusted strategies based on CRM data to drive revenue, demonstrating your analytical mindset.
✨Collaborative Mindset
Highlight your experience working cross-functionally, especially with sales teams. Be ready to discuss how you've created feedback loops for campaign optimisation and how you plan to integrate PPC with ABM efforts. This will show that you're not just a PPC expert but also a team player.
