At a Glance
- Tasks: Lead partnership marketing strategies to boost audience growth and brand visibility.
- Company: Join Hyve, a leader in innovative B2B events with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a global team redefining industry connections and collaboration.
- Why this job: Make an impact by connecting influential communities in the creative martech ecosystem.
- Qualifications: Experience in partnership marketing and strong stakeholder management skills required.
The predicted salary is between 40000 - 50000 £ per year.
A bit about us
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most. Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix. Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms. Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.
A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go. You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact. Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins. If that sounds like you, you’ll fit right in.
A bit about the role
As Strategic Partnerships Marketing Manager, you will lead the development and execution of partnership marketing strategies that drive audience growth, brand visibility, and commercial value for POSSIBLE Europe. Working closely with sponsors, media partners, industry associations, and internal teams, you will create impactful campaigns and activations that strengthen industry relationships and enhance the event experience. This role is ideal for a commercially minded marketer who thrives on building strategic partnerships and connecting influential communities within the creative martech ecosystem.
A bit about the division
Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision‑making and entrepreneurial energy.
As part of your job, you’ll:
- Develop and execute partnership marketing strategies that drive event registrations, audience growth, and brand awareness.
- Identify, secure, and manage strategic partnerships with media owners, industry associations, technology providers, and community organisations.
- Create and deliver joint marketing campaigns with partners across email, social media, content, and digital channels.
- Build strong relationships with sponsors and partners to maximize engagement, visibility, and commercial value before, during, and after events.
- Collaborate with event marketing, content, sales, and production teams to integrate partners into the attendee experience.
- Negotiate and fulfill partnership agreements, ensuring all deliverables are executed to a high standard and on schedule.
- Develop innovative partnership activations, networking opportunities, and content collaborations that enhance event impact.
- Monitor, analyse, and report on partnership performance, providing insights and recommendations to optimise results.
- Research industry trends, emerging technologies, and potential partners within the creative, marketing, media, and martech sectors.
- Manage partnership marketing budgets, timelines, and stakeholder communications to ensure successful campaign delivery.
Experience Required
- Proven experience developing and executing partnership or alliance marketing campaigns that drive audience growth, engagement, and commercial results.
- Exceptional stakeholder management skills with the ability to build trusted relationships with sponsors, media partners, industry associations, and senior‑level decision makers.
- Ability to identify partnership opportunities, develop long‑term growth strategies, and align partner objectives with business goals.
- Strong project management skills with experience delivering integrated, multi‑channel marketing campaigns on time and within budget.
- Understanding of sponsorship, partnerships, lead generation, and revenue drivers within B2B events, media, or marketing environments.
- Excellent written and verbal communication skills, with the ability to influence stakeholders and work effectively across marketing, sales, content, and event teams.
Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!
Marketing Manager, Strategic Partnerships - POSSIBLE Europe employer: Hyve Group
Hyve is an exceptional employer that fosters an entrepreneurial culture, empowering employees to bring big ideas to life and act swiftly in a dynamic environment. With a strong focus on collaboration and personal growth, team members are encouraged to challenge conventions and continuously learn, all while working alongside some of the most talented professionals in the B2B events industry. Located in a vibrant setting, Hyve offers unique opportunities for meaningful engagement and impactful contributions within the creative martech ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Strategic Partnerships - POSSIBLE Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hyve Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hyve Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hyve Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hyve Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Strategic Partnerships - POSSIBLE Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hyve Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hyve Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hyve Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hyve Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hyve Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hyve Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
