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- Tasks: Lead exciting marketing campaigns that drive growth and engage audiences.
- Company: Join Hyve Group, a leader in connecting global industry communities through innovative events.
- Benefits: Enjoy a hybrid work model, social events, and professional development opportunities.
- Why this job: Make an impact in the education sector while collaborating with creative minds.
- Qualifications: Experience in B2B marketing, lead generation, and a passion for data-driven decisions.
- Other info: Be part of a diverse team that values creativity and fresh thinking.
The predicted salary is between 28800 - 42000 £ per year.
About Hyve
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.
#LI-DNI
Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.
Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Bett, Mining Indaba, and Retail Meetup.
#LifeAtHyve
At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.
We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.
Our hybrid working model ensures we respect our peoples’ work/life balance.
Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.
At Bett, we bring together a global community of educators, innovators, and changemakers, and we need a marketing superstar to help us make an impact. We’re looking for a commercially minded, audience-first marketer to drive growth, lead generation, and delegate revenue. You’ll have the freedom to experiment, the support to grow, executing high-impact campaigns that deliver measurable results. As Marketing Manager, you’ll be a key member of the team, with key responsibilities to:
Key Responsibilities
• Own and execute full-funnel marketing campaigns that exceed business objectives, driving qualified leads and accelerating pipeline growth.
• Develop and deliver multi-channel strategies across digital, content, and CRM to maximise reach, engagement, and conversion.
• Drive delegate acquisition and revenue, working in partnership with sales and content teams to ensure targeted, insight-led messaging and offers.
• Optimise brand visibility and performance, managing advertising, paid media, and sponsorship campaigns that deliver awareness and ROI.
• To have excellent audience understanding, conducting market research and analysing campaign performance to unlock new segmentation, personalisation, and conversion opportunities.
• Create compelling content that speaks to our audience, from powerful sales enablement tools to engaging brochures, whitepapers, and beyond.
• Maximise the impact of partner marketing, ensuring alignment on messaging and performance metrics to deliver standout campaigns.
• Extend thought leadership efforts through content marketing campaigns, including blogs, case studies, and whitepapers that establish Bett as an industry authority.
• Supercharge email marketing in collaboration with the Campaign Manager to nurture leads and boost conversions.
• Collaborate with the Campaigns team, optimising lead nurture programmes with digital marketing, automation, and powerful content.
• Leverage analytics like a pro, tracking performance and making data-backed decisions that enhance marketing impact.
• Collaborate across teams, working with central marketing, sales, and content teams to ensure a seamless, data-driven approach.
• Bring creative campaigns to life, collaborating with the Creative team to produce high-impact visuals and marketing assets.
• Optimise digital experiences, working alongside the Digital Experience team to enhance paid media strategies and ensure our website is a conversion machine.
• Drive top-tier strategic marketing partnerships, identifying and activating high-value collaborations in close partnership with the Client Engagement team to maximise brand exposure and shared success.
Skills Required
- Experience in B2B lead generation, content marketing, and campaign execution, with a focus on driving measurable engagement and commercial results
- Proven ability to work closely with commercial and client-facing teams to deliver high-impact collaborations.
- An innovator who thrives on pushing boundaries, testing new ideas, and driving impactful change in marketing.
- A data-obsessed decision-maker, able to translate analytics into insights.
- A creative thinker who sees opportunities in every challenge and has a can-do attitude.
- Strong project management skills and ability to work in a fast-paced environment.
- Excellent stakeholder management and collaboration skills.
- Someone who can craft compelling narratives that captivate and convert.
- Audience-centric and curious approach, able to demonstrate a community first and global mindset.
- Strong written, verbal and interpersonal communication skills
- Experience in using a CRM, marketing automation tools e.g. HubSpot, or Canva would be a plus.
- Experience in the education, B2B events, or media sectors is highly desirable.
Marketing Manager employer: Hyve Group
Contact Detail:
Hyve Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Hyve's brands and their target audiences. Understanding the specific needs and preferences of the communities they serve will help you tailor your approach and demonstrate your audience-first mindset during interviews.
✨Tip Number 2
Showcase your experience in B2B lead generation and content marketing by preparing examples of successful campaigns you've executed. Be ready to discuss how these experiences can translate into driving growth for Hyve's events.
✨Tip Number 3
Highlight your data-driven decision-making skills by discussing specific instances where you've used analytics to optimise marketing strategies. This will resonate well with Hyve's focus on measurable results and performance.
✨Tip Number 4
Prepare to discuss your collaborative experiences with sales and content teams. Emphasising your ability to work cross-functionally will align with Hyve's values of collective buzz and teamwork, making you a more attractive candidate.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B lead generation, content marketing, and campaign execution. Use keywords from the job description to demonstrate that you meet the specific requirements for the Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the audience-first approach. Mention specific campaigns you've executed that align with the responsibilities outlined in the job description.
Showcase Your Creativity: Include examples of creative campaigns you've worked on, especially those that drove measurable results. Highlight your ability to think outside the box and how you've pushed boundaries in previous roles.
Highlight Collaboration Skills: Emphasise your experience working with cross-functional teams, particularly in sales and content. Provide examples of successful collaborations that led to high-impact marketing outcomes, as this is crucial for the role at Hyve.
How to prepare for a job interview at Hyve Group
✨Know Your Audience
As a Marketing Manager, understanding the audience is crucial. Research Hyve's target demographics and tailor your responses to show how you can engage and connect with them effectively.
✨Showcase Your Campaign Success
Prepare to discuss specific marketing campaigns you've executed in the past. Highlight measurable results and how your strategies drove lead generation and revenue growth, aligning with the role's key responsibilities.
✨Demonstrate Collaboration Skills
Hyve values teamwork, so be ready to share examples of how you've successfully collaborated with sales, content, and creative teams. Emphasise your ability to work cross-functionally to achieve common goals.
✨Be Data-Driven
Since the role requires a data-obsessed decision-maker, come prepared with examples of how you've used analytics to inform your marketing strategies. Discuss how you've translated data into actionable insights for campaign optimisation.
