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- Tasks: Lead PR strategies to elevate Shoptalk's brand across global media channels.
- Company: Join a dynamic events company shaping innovation and connections.
- Benefits: Competitive salary, Apple laptop, paid time off, and holiday schedule.
- Why this job: Make an impact by amplifying a leading brand's voice in the industry.
- Qualifications: 10+ years in PR with strong media relationships and communication skills.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 43200 - 72000 £ per year.
Hyve Group connects global industry communities through unmissable events, online platforms, and hyper-productive meeting programmes. With a portfolio that includes Shoptalk, Groceryshop, Manifest, POSSIBLE, Fintech Meetup, and Bett, we shape innovation across sectors and foster human connections.
As Head of Public Relations for Shoptalk, you will shape and amplify the brand's voice across global media channels, building visibility, credibility, and thought leadership for the Shoptalk and Groceryshop event portfolio. Collaborating closely with internal marketing, content, and leadership teams, and with PR agency partners, you will drive awareness and engagement across media, influencers, and strategic partners.
Responsibilities- Public Relations Strategy and Delivery
- Develop and implement comprehensive PR strategies to elevate Shoptalk's profile across leading business, retail, and technology media in the UK, Europe, and the US.
- Manage relationships with PR agency partners, ensuring alignment on goals, messaging, and media outreach.
- Position Shoptalk's leadership as industry thought leaders through earned media, interviews, and authored content.
- Oversee PR planning and media engagement for portfolio events (excluding Shoptalk Spring), including press conferences, media briefings, and executive roundtables.
- Monitor and report on media coverage, sentiment, and performance metrics, providing insights and recommendations for improvement.
- Media Partnerships and Influencer Engagement
- Lead all media and influencer partnership programmes, collaborating with key industry publishers and content creators.
- Build mutually beneficial partnerships with media platforms (e.g., Industry Dive, Emarketer) and influencers for event promotion and editorial coverage.
- Ensure consistent messaging and brand alignment across all media and influencer activity.
- Cross-Functional Collaboration
- Collaborate with Shoptalk marketing and content teams to integrate PR initiatives within broader brand and campaign strategies.
- Coordinate with event operations and sponsorship teams to manage media logistics onsite.
- Work closely with Hyve Group's Communications Director to align messaging and maximize positive PR that elevates the corporate profile.
- Budget Management and Measurement
- Manage the PR and media partnership budget effectively, ensuring maximum ROI and value creation.
- Set and track KPIs across earned and partner media to measure performance and inform strategy.
- 10+ years of experience in public relations, communications, or media strategy, ideally in the events, retail, or technology sectors.
- Proven success managing PR agencies and delivering high-impact media campaigns.
- Established relationships with journalists, editors, and influencers within business, retail, and innovation media.
- Strong understanding of integrated marketing and the role of PR in driving event attendance and brand growth.
- Track record structuring and delivering media partnerships that yield measurable results.
- Excellent written and verbal communication skills, capable of crafting compelling narratives.
- Experience managing budgets and reporting against performance metrics.
- A strategic communicator balancing brand reputation, storytelling, and measurable outcomes.
- A collaborative leader thriving in a fast‐paced, cross‐functional environment.
- A relationship builder with outstanding interpersonal and negotiation skills.
- Commercially astute, understanding how PR supports brand value and growth.
- Proactive, creative, and adaptable in a dynamic, global setting.
- Authentic and empathetic, embodying Hyve's values of fresh thinking, rich connections, and collective buzz.
- Competitive compensation and benefits package.
- Apple laptop provided to all employees.
- Paid time off and holiday schedule.
Location: London, England, United Kingdom
To apply, please visit our careers page or submit your application directly.
Head of Public Relations in London employer: Hyve Group
Contact Detail:
Hyve Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Public Relations in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, online forums, or even on LinkedIn. The more people you know, the better your chances of landing that Head of Public Relations role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in public relations and the events sector. Whether it's a blog post or a video, let your voice be heard and attract attention from potential employers.
✨Tip Number 3
Don’t just apply – engage! When you find a job that excites you, reach out to current employees or even the hiring manager. A friendly message can set you apart and show your genuine interest in the company.
✨Tip Number 4
Keep your portfolio updated! Make sure you have a collection of your best PR campaigns and media coverage ready to share. This will help you demonstrate your impact and success in previous roles when you land that interview.
We think you need these skills to ace Head of Public Relations in London
Some tips for your application 🫡
Show Your Passion for PR: When writing your application, let your enthusiasm for public relations shine through! We want to see how much you love shaping brand narratives and building relationships. Share specific examples of your past successes in PR that align with our mission.
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Public Relations role. Highlight your experience in events, retail, or technology sectors, and demonstrate how your skills can elevate Shoptalk's profile. We appreciate a personal touch!
Be Clear and Concise: Keep your application straightforward and to the point. We’re looking for excellent written communication skills, so make sure your narrative is compelling yet easy to read. Avoid jargon and focus on clarity to make a strong impression.
Apply Through Our Website: Don’t forget to submit your application through our careers page! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Hyve Group
✨Know Your PR Strategies
Before the interview, brush up on your knowledge of public relations strategies, especially those relevant to events and technology. Be ready to discuss how you would elevate Shoptalk's profile and what innovative approaches you might take.
✨Showcase Your Relationships
Highlight your established connections with journalists, editors, and influencers. Prepare examples of how these relationships have led to successful media campaigns in the past, as this will demonstrate your ability to drive awareness and engagement.
✨Prepare for Collaboration Questions
Since the role involves cross-functional collaboration, think of specific instances where you've successfully worked with marketing, content, or event teams. Be ready to share how you navigated challenges and achieved common goals.
✨Metrics Matter
Be prepared to discuss how you measure the success of PR campaigns. Bring examples of KPIs you've set in previous roles and how you've used data to inform strategy and improve performance. This shows you're results-driven and commercially astute.
