At a Glance
- Tasks: Lead global marketing strategies for exciting Edtech events and drive audience engagement.
- Company: Dynamic Edtech company focused on innovation and community growth.
- Benefits: Competitive salary, career development, and opportunities for international travel.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Shape the future of education technology while inspiring a passionate team.
- Qualifications: Proven B2B marketing experience and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Division: Edtech
Reports to: Portfolio Director, Edtech
Location: London, international travel
Job status: Full-time, permanent role
Responsibilities
- Oversee the development of global marketing and audience strategies for the Bett UK and Asia events, including brand marketing, lead generation, delegate and attendee acquisition, the growth of visitor/buyer communities and customer retention strategies, and the development and management of the Strategic Marketing Plan.
- Explore opportunities to work closely with Bett Brasil and ASU+GSV’s marketing, program and community team to enhance marketing reach across the portfolio.
- Manage, mentor and lead a growing, dynamic and fast‑paced global marketing and registration team in combination with the NNG Central Marketing Team.
- Ensure the optimal management of marketing resources and delivery of marketing KPIs across the team and the Bett UK and Bett Asia events.
- Work with the NNG Divisional Marketing Director responsible for central automation, digital experience and creative teams to ensure optimal resourcing to deliver against teams’ strategic marketing plans.
- Accountable for Bett UK and Asia marketing budget and spend, ensuring this delivers the required commercial results and ROI.
- Drive customer focus and a culture of customer centricity across the team, ensuring all plans are underpinned by an understanding of customer needs and market dynamics.
- Own the Bett UK and Asia data strategy, including the consolidation, optimisation and ongoing management of data pools across the product to drive customer growth and market coverage; develop ICPs and data builds and deploy channel strategies to ensure the best mix in our ‘gold dust’ (buyers) and Bett audience.
- Optimise the registration system(s) across the Bett events (UK and Asia primarily) to drive data quality and improve customer insight and experience, working with central tech and marketing teams.
- Champion the Hyve Marketing playbook, driving best practice, innovation and creativity across the team to improve marketing effectiveness.
- Alongside the Portfolio Head of Growth will deliver revenue and commercial performance for Bett UK and Asia, chiefly driving top‑of‑funnel MQLs and delegate registrations.
Qualifications
- B2B marketing leader with proven experience in high‑performance marketing and inspiring teams.
- A forward‑thinking individual with expertise in audience development and data management and global market experience.
- Experience working within the education or technology sectors is desirable.
- Proven track‑record of nurturing and coaching teams for results.
- Proven experience creating and delivering highly effective marketing strategies that deliver leads and revenue.
- Experience in transforming globally recognised brands.
- Experience developing customer insight and improving customer experience.
- Experience growing and nurturing communities or key audience groups and optimising the products and experiences that suit them best.
- Experience in budget management, with an analytical, data‑driven and highly structured approach to decision‑making.
- Ability to build relationships and work in a fast‑paced, changeable environment.
- Ability to work in a matrix environment and manage team workload based on the priorities of the portfolio.
- Results‑focused, able to clearly demonstrate success via proven metrics.
- Proven track record setting and hitting targets and KPIs with weekly reporting on performance updates.
- Degree in business or marketing desirable.
Personal Competencies and Qualities
- Collaborative in outlook and creative problem solver.
- Excellent management of internal relationships.
- Integrity, excellent organisational and leadership abilities, and strong interpersonal and communication skills.
- An aptitude for decision‑making and problem‑solving.
- Ability to act as an inspirational leader with charisma and energy.
- Commercially and culturally astute, focused on adding value with the ability to influence and persuade senior leaders.
- Ability to multi‑task and remain calm whilst leading and managing numerous priorities.
- Authentic and empathetic.
Head of Marketing, Edtech Portfolio in London employer: Hyve Group
Hyve Group is an exceptional employer that values innovation and collaboration, making it a fantastic place for professionals in event logistics. With a strong focus on employee growth, we offer competitive compensation packages, comprehensive benefits, and a vibrant work culture that encourages creativity and teamwork. Located in a dynamic environment, our team thrives on delivering impactful events while enjoying unique opportunities for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, Edtech Portfolio in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hyve Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hyve Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hyve Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hyve Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing, Edtech Portfolio in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hyve Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hyve Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hyve Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hyve Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hyve Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hyve Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
