At a Glance
- Tasks: Lead global email marketing campaigns and optimise engagement using HubSpot.
- Company: Join Hyve, a global events company transforming industries through impactful connections.
- Benefits: Enjoy gym memberships, private medical care, and an extra day off on your birthday!
- Other info: Be part of a positive culture that values fresh thinking and rich connections.
- Why this job: Make a real difference in health innovation while developing your marketing skills.
- Qualifications: 4+ years in email marketing with expertise in HubSpot and data analysis.
The predicted salary is between 9.9 - 12.1 £ per hour.
We’re Hyve, a global events company that does things differently. Our events deliver game-changing impact for people, businesses and beyond. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential. At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.
First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz.
About HLTH: HLTH is the leading platform bringing together the entire health ecosystem focused on health innovation and transformation. From unparalleled events with industry-leading speakers to inspirational digital content and mission-driven initiatives, HLTH creates a unique marketplace for the health community, leading the dialogue and development of a new health ecosystem.
Role Overview: As the Email Marketing Manager (Maternity Cover) at HLTH, you will be the central subject matter expert in executing and optimizing our global email marketing initiatives. Your role involves developing and implementing targeted, segmented, and triggered nurture campaigns, leveraging explicit and implicit data to maximize impact and engagement. You must have in-depth knowledge of and experience with HubSpot and be able to demonstrate meticulous attention to detail at all times.
Primary Responsibilities:
- Build and execute targeted and segmented marketing campaigns within HubSpot, including nurture and triggered email campaigns.
- Utilize explicit profile data and implicit behavioral data to tailor messaging and timing for optimal engagement.
- Ensure all marketing automation activities align with HLTH’s overall marketing strategy and business objectives.
- Develop and activate robust segmentation strategies to enhance campaign targeting and personalization.
- Analyze campaign data to identify trends, measure performance, and optimize future campaigns.
- Demonstrate expertise in using HubSpot for email marketing tasks.
- Maintain a high level of proficiency with HubSpot, Google Sheets, Notion and Claude for data analysis and reporting.
- Stay informed about relevant regional and global data protection regulations, ensuring compliance in all marketing activities.
- Implement best practices for email marketing, lead nurturing, and marketing automation.
- Build and manage detailed reports using HubSpot, Notion and Google Sheets to track and analyze campaign performance.
- Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
- Work closely with global marketing stakeholders to support and enhance marketing initiatives.
- Communicate effectively with stakeholders at all levels, providing updates, insights, and recommendations.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in email marketing, preferably in a fast-paced, global environment.
- Advanced expertise in HubSpot.
- Strong understanding of segmentation strategies and data analysis.
- Knowledge of GDPR and other relevant data protection laws.
- Experience in building and interpreting marketing reports.
- Ability to work effectively in a fast-paced, growth-oriented environment on multiple projects concurrently.
Personal Attributes:
- Detail-oriented with meticulous attention to detail, excellent organizational and project management abilities.
- Data-driven mindset with strong analytical skills.
- Proactive, with a knack for problem-solving and innovation.
- Excellent communication and interpersonal skills.
- Adaptability and openness to work in a dynamic global environment.
HLTH Technology Stack:
- Workspace: Google Workspace (Gmail, Docs, Sheets, Slides)
- Marketing: Hubspot, Salesforce, Google Analytics, Wordpress, SendGrid
- Internal Comms/Project Management: Asana, Slack, Notion, Google Meet, Microsoft Teams, Claude
Email Marketing Manager (Maternity Cover)- HLTH in London employer: Hyve Group
Hyve Group is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about the EdTech sector. With a strong focus on employee growth, we offer comprehensive training and development opportunities, alongside the chance to engage with industry leaders at prestigious events. Located in a vibrant area, our team enjoys a supportive environment that encourages innovation and meaningful contributions to the education landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager (Maternity Cover)- HLTH in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hyve Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hyve Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hyve Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hyve Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Manager (Maternity Cover)- HLTH in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hyve Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hyve Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hyve Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hyve Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hyve Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hyve Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
