HubSpot Lead

The bit about us

We’re Hyve, a global events company that does things differently. Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential. At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business. These moments can change lives. And making those connections motivates us every single day. But creating those human connections doesn’t just happen at our events. It’s part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways. (We’ll even give you an extra day off on your birthday!)

The bit about you

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. The question isn’t where you are from – it’s where you want to go. We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren’t just words we put on the walls and forget about. They pull everyone together and help us all produce work that we’re proud to put our names to. If that resonates with you, great: we’re on the same page.

Job Purpose

We are looking for a HubSpot Lead to oversee and optimize the use of HubSpot (our core Marketing tech product) across our organization. As the HubSpot Lead, you will be responsible for driving digital marketing activities, configuring and optimizing HubSpot tools, and ensuring seamless integrations that support our business goals. This role will also involve collaborating closely with cross-functional teams to streamline processes, enhance operational efficiency, and ensure the continued success of HubSpot within the organization.

Key Responsibilities:

• HubSpot Expertise: Serve as the company’s HubSpot expert, overseeing the HubSpot roadmap and ensuring effective implementation and adoption across teams.
• Configuration & Implementation: Lead the configuration, testing, and rollout of HubSpot tools, integrations, plugins, workflows, landing pages, emails, and more. Ensure that these tools are aligned with business objectives and optimized for performance.
• Collaboration with IT and Development Teams: Ensure the smooth technical implementation and ongoing maintenance of HubSpot-Dynamics 365 integrations. This includes understanding the technical challenges and limitations of integration and proactively addressing issues as they arise.
• Data Structure Ownership: Manage and improve the data structure within HubSpot to ensure it meets the needs of business users while complementing our CRM and other technology solutions.
• Training & Support: Provide training and ongoing support for employees across departments to ensure efficient use of HubSpot and maximize its capabilities.
• Stay Current with Product Developments: Keep up to date with new HubSpot product features and developments, implementing them where appropriate to improve digital marketing processes.
• Cross-Department Collaboration: Work closely with marketing, IT, and leadership teams to gather feedback, understand pain points, and align HubSpot usage with business needs.
• Process Optimization & Best Practices: Develop processes, best practices, guidelines, and documentation to ensure HubSpot is used effectively and consistently across the organization.
• Continuous Improvement: Identify areas for process improvements within HubSpot and across all brands, driving efficiencies and automation where possible.
• Roadmap Definition & Prioritization: Define priorities and manage the roadmap for new features, enhancements, and customizations to ensure HubSpot continues to meet evolving business objectives.
• HubSpot Adoption & Rollout Plans: Create and execute plans to drive the adoption of HubSpot tools across the organization, improving digital operations and maximizing user engagement with HubSpot’s suite of tools.
• Business opportunity: Use your commercial acumen, your understanding of our company and your understanding of the Marketing discipline and function to identify opportunities for Hubspot to drive more value at Hyve.

Working across systems

• HubSpot and Dynamics 365 Integration: Oversee the integration of HubSpot with Dynamics 365 CRM, ensuring smooth data flow between the two platforms. Work with IT and other departments to define and implement integration strategies that allow for seamless synchronization of customer, lead, and sales data across both systems.
• Data Integrity & Synchronization: Ensure that data is consistent, accurate, and up-to-date across HubSpot and Dynamics 365. Monitor and troubleshoot data synchronization issues, taking necessary action to resolve discrepancies, improve data quality, and maintain alignment across both systems.
• Automate Cross-Platform Workflows: Implement and optimize workflows that bridge both HubSpot and Dynamics 365, streamlining sales and marketing processes. Identify opportunities to automate tasks, enhance lead nurturing, and improve sales and marketing alignment between the two platforms.
• Reporting & Analytics Integration: Lead efforts to develop and integrate comprehensive reporting and analytics across HubSpot and Dynamics 365, providing teams with valuable insights into customer behavior, sales pipelines, and marketing performance. Ensure that reports are synchronized and provide consistent insights across both platforms.

Required Skills and Experience:

• Proven experience with HubSpot CRM, including implementation, configuration, and optimization.
• Strong understanding of digital marketing tools.
• Strong advocate for the tool and its capabilities.
• Understanding of key aspects of integrations and data flows.
• Excellent communication skills and experience providing training and support to cross-functional teams.
• Ability to identify opportunities for process improvement and drive change across the organization.
• Experience working with marketing and IT teams to align technology solutions with business goals.
• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Up-to-date knowledge of HubSpot’s product developments and the ability to implement them in a business context.

Preferred Qualifications:

• HubSpot certifications in Marketing Software, Sales Software, or other relevant areas.
• Experience with CRM and other marketing automation tools.
• Strong analytical skills and experience working with data to optimize processes.