Описание:
HLTH is the leading platform bringing together the entire health ecosystem focused on health innovation and transformation. From unparalleled events with industry-leading speakers to inspirational digital content and mission-driven initiatives, HLTH creates a unique marketplace for the health community, leading the dialogue and development of a new health ecosystem. Join us in transforming the next decade of health together.
Задачи:
- Build and execute targeted and segmented marketing campaigns within HubSpot, including nurture and triggered email campaigns.
- Utilize explicit profile data and implicit behavioral data to tailor messaging and timing for optimal engagement.
- Ensure all marketing automation activities align with HLTH's overall marketing strategy and business objectives.
- Develop and activate robust segmentation strategies to enhance campaign targeting and personalization.
- Analyze campaign data to identify trends, measure performance, and optimize future campaigns.
- Demonstrate expertise in using HubSpot for email marketing tasks.
- Maintain a high level of proficiency with HubSpot, Google Sheets, Notion and Claude for data analysis and reporting.
- Stay informed about relevant regional and global data protection regulations, ensuring compliance in all marketing activities.
- Implement best practices for email marketing, lead nurturing, and marketing automation.
- Build and manage detailed reports using HubSpot, Notion and Google Sheets to track and analyze campaign performance.
- Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
- Work closely with global marketing stakeholders to support and enhance marketing initiatives.
- Communicate effectively with stakeholders at all levels, providing updates, insights, and recommendations.
Требования:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in email marketing, preferably in a fast-paced, global environment.
- Advanced expertise in HubSpot
- Strong understanding of segmentation strategies and data analysis.
- Knowledge of GDPR and other relevant data protection laws.
- Experience in building and interpreting marketing reports.
- Ability to work effectively in a fast-paced, growth-oriented environment on multiple projects concurrently.
- Detail-oriented with meticulous attention to detail, excellent organizational and project management abilities.
- Data-driven mindset with strong analytical skills.
- Proactive, with a knack for problem-solving and innovation.
- Excellent communication and interpersonal skills.
- Adaptability and openness to work in a dynamic global environment.
Условия:
- There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into.
- From gym memberships to private medical care, season ticket loans to healthy pensions, we've got you covered in all kinds of ways.
- We'll even give you an extra day off on your birthday!
Email marketing manager in healthcare employer: Hyve Group
Hyve Group is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about the EdTech sector. With a strong focus on employee growth, we offer comprehensive training and development opportunities, alongside the chance to engage with industry leaders at prestigious events. Located in a vibrant area, our team enjoys a supportive environment that encourages innovation and meaningful contributions to the education landscape.
