Account Manager, New Business Team – EdTech

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most. Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix. Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms. Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go. You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact. Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins. If that sounds like you, you’ll fit right in.

A bit about the role

This role reports to: Head of New Business. Through Bett and our wider EdTech portfolio, we play a pivotal role in improving education globally. Our events bring together educators, innovators and policymakers to share ideas, shape policy and accelerate the adoption of technology that improves learning outcomes. We are seeking an Account Manager to drive new business for Bett UK with a focus on growing market share through exhibition and sponsorship sales.

As part of your job, you will:

• Position Bett as the world's leading EdTech platform and a must-attend event for educators, innovators and policymakers.
• Represent the Bett portfolio with credibility, energy and commercial confidence.
• Apply value-based selling and challenger sales techniques to create customer value.
• Develop deep market knowledge, sharing insight internally and with customers.
• Execute targeted sales plans to win high-value customers.
• Build relationships with key stakeholders through industry engagement and networking.

Key Responsibilities

• Generate new business revenue across exhibition, sponsorship and digital products.
• Prospect, qualify and convert new opportunities through outbound activity, networking, referrals and marketing-generated leads.
• Understand customer objectives and develop commercially compelling solutions.
• Build relationships with key decision-makers to secure new business and maximise deal value.
• Upsell newly acquired customers throughout the event cycle before handing over to the retention team.
• Maintain accurate CRM records, forecasting and pipeline management.
• Meet sales targets and maintain accurate forecasting.
• Represent Bett at customer meetings and industry events.
• Travel as required to support client meetings, events and wider business needs.

Here’s what we’re looking for from you:

• Demonstrable success in a new business sales or business development role, consistently achieving or exceeding commercial targets.
• Confident and adaptable across telephone, virtual and face-to-face sales.
• Proven experience selling EdTech, events, conferences or digital solutions with a consultative or value-based sales approach.
• Proven track record of meeting and exceeding sales targets.
• Commercially and strategically minded with the ability to identify revenue opportunities and generate new ideas to deliver revenue growth.
• Strong communication, negotiation and influencing skills to support customer acquisition.
• Clear and confident written and verbal communication skills, including presenting information to a range of stakeholders.
• Highly motivated by targets, KPIs and commercial performance.
• Self-motivated, resilient and adaptable with a positive mindset.
• Collaborative team player.

You will know you are successful if you are:

• Naturally curious and commercially driven, with a passion for winning new business.
• A resilient self-starter who enjoys opening doors and creating opportunities.
• A persuasive value-based seller who builds credibility quickly.
• Comfortable challenging customer thinking and leading commercial conversations.
• Creative in your approach to prospecting and problem solving.
• Motivated by targets and hungry to exceed them.