Sales Manager, New Business- CWIEME

Description

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

About CWIEME Berlin

CWIEME is the leading exhibition for the global electrification supply chain. We bring together the electrical engineering value chain, connecting innovators, manufacturers and industry leaders shaping the future of electrification.
Building on more than 30 years of CWIEME’s leadership, we are expanding into the a new market that provides a clear opportunity in the power and grid equipment ecosystem.

The Opportunity

This is a launch role with a strong new business focus.

We are looking for a highly driven, commercially aggressive Sales Manager to build a new sector proposition from the ground up. This is an opportunity to create a market, develop relationships with senior decision-makers, and establish a new industry project as a credible and compelling commercial platform.

This is not a standard account management role. You will be expected to hunt for new business, open new relationships, challenge prospects, and convert opportunities where the proposition is still being established.
You will play a critical role in identifying the right sectors and target accounts, shaping the commercial proposition, securing early customers and partners, and building a strong pipeline ahead of launch.

As part of your job, you’ll be:

• Drive new business revenue through proactive prospecting, strategic account targeting and consultative selling
• Identify and develop new target sectors, markets and customer segments that could benefit from the project
• Build relationships from scratch with senior stakeholders, decision-makers and commercial leaders
• Research accounts thoroughly to understand customer priorities, business challenges and buying drivers
• Represent CWIEME Berlin at relevant industry events, meetings and other market touchpoints across Europe
• Build and aggressively develop a high-quality pipeline through outbound activity, referrals, networking and market engagement
• Lead consultative, high-value sales conversations, positioning the project around customer needs and commercial outcomes rather than simply selling a product
• Secure early exhibitors, sponsors, partners and other launch customers to create momentum and market credibility
• Identify new business opportunities within adjacent industries and emerging sectors as the project evolves
• Negotiate and close commercially significant deals, balancing customer value with revenue objectives
• Work closely with Marketing and Content teams to refine messaging, proposition and go-to-market strategy
• Bring structured market intelligence back into the business, identifying objections, opportunities, competitor activity and emerging customer needs
• Challenge assumptions and continuously test new routes to market, sectors and commercial opportunities
• Manage all sales activity through CRM, maintaining accurate forecasting, disciplined pipeline management and clear next steps

Here’s what we’re looking for from you:

• Proven B2B new business sales experience, ideally 5+ years, within events, media, technical industries, engineering or other consultative sales environments
• A strong hunter mentality with a demonstrable track record of winning new logos and opening new accounts
• Experience selling sponsorship, partnerships, exhibition space or other value-based, consultative propositions
• A genuinely aggressive and ambitious commercial approach — someone who actively creates opportunities rather than waiting for them
• Confidence engaging and influencing senior stakeholders, including C-level executives and business owners
• Strong commercial instinct and a consistent track record of hitting and exceeding revenue targets
• Experience selling a new, evolving or complex proposition, where the market may not yet fully understand the opportunity
• Strong consultative selling skills, with the ability to ask insightful questions, uncover needs and build a compelling business case
• Highly detailed and organised, with strong discipline around research, account planning, follow-up and CRM
• The ability to think strategically while maintaining a relentless focus on activity, pipeline generation and conversion
• Excellent communication and relationship-building skills, with the credibility to build trust quickly with senior stakeholders
• Resilience, tenacity and adaptability in a fast-moving, build-from-zero environment
• Confidence operating with autonomy and taking ownership of a new business territory
• CRM experience essential
• Willingness to travel and meet clients across Europe

What Success Looks Like

Success in this role means creating new business where none previously existed.
You will quickly build a credible pipeline, open doors into new accounts and sectors, convert early customers and partners, and establish the project as a serious commercial proposition in its target markets.

Ultimately, you will be judged on your ability to identify opportunities, create demand, build senior-level relationships and turn a new sector project into a sustainable revenue stream.

Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!