At a Glance
- Tasks: Drive performance marketing strategies and optimise campaigns for maximum impact.
- Company: Join Hyve, a leader in innovative B2B events and tech solutions.
- Benefits: Competitive salary, dynamic work culture, and opportunities for growth.
- Other info: Embrace an entrepreneurial culture that values curiosity and innovation.
- Why this job: Be part of a fast-growing team redefining industry connections and collaboration.
- Qualifications: Experience in digital media, analytics, and strategic leadership required.
The predicted salary is between 45000 - 55000 £ per year.
A bit about us
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most. Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix. Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms. Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.
A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go. You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact. Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins. If that sounds like you, you’ll fit right in.
As part of your job, you’ll be:
- Campaign Performance & Optimization: Deliver regular performance reports for paid media campaigns to senior stakeholders, providing insights and actionable recommendations to meet and exceed KPIs. Analyze campaign effectiveness, implementing data-driven optimizations to maximize ROI.
- Customer Acquisition Strategy: Enhance the end-to-end acquisition journey by collaborating with internal teams, including Brand Marketing Managers, digital engagement, content, social, and HubSpot Campaign teams to ensure a seamless customer experience. Shape and lead the company’s strategy for Performance and Growth Marketing, identifying opportunities to innovate and improve.
- Media Performance Analysis: Regularly evaluate media performance and adapt campaigns in response to changing commercial needs and market dynamics. Develop and execute testing strategies to explore new opportunities, refine campaigns, and drive continuous improvement.
- Cross-Channel Collaboration: Work closely with the digital team to align PPC efforts with organic ranking and SEO outreach activities. Collaborate with the content team to create a dynamic content calendar tailored to the needs of different audiences and channels.
- Cross-Functional Initiatives: Implement growth and product marketing fundamentals, including persona definition, message testing, tracking, and reporting. Partner with stakeholders across teams to ensure alignment with broader marketing goals and business objectives.
Here’s what we’re looking for from you:
- Expertise in Digital Media: Advanced knowledge of PPC and paid social platforms (e.g., Google Ads, Meta Ads, LinkedIn, Twitter, TikTok) and how to leverage them for both B2B and B2C audiences. Experience in managing and optimizing campaigns across display, paid social, paid search, programmatic, SEO, and email channels.
- Analytical and Data-Driven: Proficient in digital analytics and skilled at using data to make strategic decisions. Experience with campaign tracking, ROI analysis, and developing data-led stories to influence stakeholders.
- Strategic Leadership: Ability to identify growth opportunities and adapt strategies to meet evolving market challenges. Proven success in developing and implementing paid media strategies that drive measurable results.
- Project Management & Communication: Strong organizational skills with the ability to manage multiple priorities, anticipate challenges, and ensure deliverables remain on track. Excellent communication skills, capable of presenting complex data and strategies to diverse audiences, including senior stakeholders.
- Innovative and Results-Driven: Entrepreneurial mindset with a passion for testing new ideas, taking ownership, and delivering impactful results. Proven ability to conduct financial analysis of marketing initiatives to optimize performance and achieve revenue goals.
Ready to make some great experiences? Your Hyve adventure begins with one click - Apply now!
Performance and Growth Marketing Manager employer: Hyve Group Ltd
At Hyve, we pride ourselves on being an exceptional employer that fosters a culture of belonging and innovation. Our entrepreneurial environment encourages collaboration and empowers employees to take ownership of their work, while our commitment to professional growth ensures that every team member has the opportunity to thrive. With a focus on meaningful connections and cutting-edge technology, working at our vibrant location means being part of a global team that is redefining the future of B2B events.
StudySmarter Expert Advice🤫
We think this is how you could land Performance and Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hyve Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hyve Group Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hyve Group Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hyve Group Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance and Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hyve Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hyve Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hyve Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hyve Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hyve Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hyve Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
