Head of Marketing, Edtech Portfolio

Division: Edtech

Reports to: Portfolio Director, Edtech

Location: London, international travel

Job status: Full-time, permanent role

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most. Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix. Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms. Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go. You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact. Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins. If that sounds like you, you’ll fit right in.

The bit about the Portfolio

Through our market leading events, the Edtech portfolio is playing a pivotal role in improving education globally. The Bett and ASU+GSV edtech portfolio of events is helping technology vendors connect to more leaders and buyers from across the education and workforce learning landscape. The opportunities to advance education and personalized learning through use of edtech and innovation in AI are huge. Working with our communities from around the world we create and facilitate business which inspires governments and schools to improve education and the lives of learners all over the world.

As part of your job, you’ll be:

• Oversee the development of global marketing and audience strategies for the Bett UK and Asia events, including brand marketing, lead generation, delegate and attendee acquisition, including the growing of visitor/buyer communities and customer retention strategies and the development and management of Strategic Marketing Plan.
• Explore opportunities to work closely with Bett Brasil and ASU+GSV’s marketing, program and community team to enhance marketing reach across the portfolio.
• Leadership, team management and cross-functional collaboration:
• Manage, mentor and lead a growing, dynamic and fast-paced global marketing and registration team in combination with the NNG Central Marketing Team.
• Ensure the optimal management of marketing resources and the delivery of marketing KPIs across the team and the Bett UK and Bett Asia events.
• Work with the NNG Divisional Marketing Director responsible for central automation, digital experience and creative teams to ensure optimal resourcing to deliver against teams’ strategic marketing plans.
• Budget, financial, business growth and reporting responsibility:
• Accountable for Bett UK and Asia marketing budget and spend, ensuring this delivers the required commercial results and ROI.
• Drive customer focus and a culture of customer centricity across the team, ensuring all plans are underpinned by an understanding of customer needs, and market dynamics.
• Develop growth marketing strategies and drive new customers to the edtech portfolio’s suite of products.
• Data strategy:
• Own the Bett UK and Asia data strategy, including the consolidation, optimisation and ongoing management of data pools across the product to drive customer growth and market coverage. Develop the ICPs and data builds and deploy channel strategies to ensure the best mix in our ‘gold dust’ (buyers) and Bett audience.
• Registration:
• Optimise the registration system(s) across the Bett events (UK and Asia primarily) to drive data quality and improve customer insight and experience, working with central tech and marketing teams.
• Champion the Hyve Marketing playbook, driving best practice, innovation and creativity across the team to improve marketing effectiveness.

Alongside the Portfolio Head of Growth will deliver revenue and commercial performance for Bett UK and Asia, chiefly driving top of funnel MQLs and delegate registrations.

Here’s what we’re looking for from you:

• B2B marketing leader with proven experience in high-performance marketing and inspiring teams.
• A forward-thinking individual with an expertise in audience development and data management and global market experience.
• Experience of working within the education or technology sectors is desirable.
• Proven track-record of nurturing and coaching teams for results.
• Proven experience of creating and delivering highly effective marketing strategies that deliver leads and revenue.
• Experience in transforming globally recognised brands.
• Experience of developing customer insight and improving customer experience.
• Experience growing and nurturing communities or key audience groups and optimising the products and experiences that suit them best.
• Experience in budget management, with an analytical, data-driven, and highly structured approach to decision-making.
• Ability to build relationships and work in a fast paced, changeable environment.
• Ability to work in a matrix environment and manage team workload based on the priorities of the portfolio.
• Results-focused, able to clearly demonstrate success via proven metrics.
• Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates.
• Degree in business or marketing desirable.

Personal Competencies and Qualities

• Collaborative in outlook and creative problem solver.
• Excellent management of internal relationships.
• Integrity, excellent organisational and leadership abilities, and strong interpersonal and communication skills.
• An aptitude for decision-making and problem-solving.
• Ability to act as an inspirational leader with charisma and energy.
• Commercially and culturally astute, focused on adding value with the ability to influence and persuade senior leaders.
• Ability to multi-task and remain calm whilst leading and managing numerous priorities.
• Authentic and empathetic.

Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!