At a Glance
- Tasks: Drive PR for Genesis Motor UK, enhancing brand visibility and managing media relations.
- Company: Join a forward-thinking automotive brand focused on design-driven performance.
- Benefits: Competitive salary, private medical insurance, flexible working, and generous holiday allowance.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Be part of an exciting brand journey and make a real impact in the automotive industry.
- Qualifications: Around 3 years of PR experience and strong communication skills required.
The predicted salary is between 51750 - 63250 £ per year.
Based in Leatherhead, please check commute before applying
Role Summary
To drive forward the delivery of public relations for Genesis Motor UK – to include the continued development and enhancement of the Company’s brand and product visibility across the media landscape and the development of its Corporate Reputation strategy.
As the brand shifts towards being recognised as a ‘Design driven performance brand’, GMUK needs a PR Officer to play a key role as the brand enters its second decade and 5th year within the UK.
Set against a complex and competitive landscape, Genesis needs a creative PR Officer to support in driving our brand presence further and faster.
We want you to
- Brand and Product PR
- Act as the primary point of contact for all media-related enquiries and communications, providing guidance and support to internal teams, partners, and external stakeholders
- Build a portfolio of new media outlets aligned to target audiences to ensure Genesis presence with media our target demographic consume
- Responsible for managing all media relations, media events and media activity for Genesis UK aligned to the strategic direction of Head of Section, including briefing and working with agencies, managing consumer and media focused activations in alignment with business objectives.
- Drafting media materials, such as press releases, Q&As, statements and commentary for media and customer facing consumption
- Support Head of Section with defined message house per model to ensure stakeholders and spokespersons are briefed ahead of key engagements or crisis comms.
- Managing media lists, ensuring accurate and relevant media contact details in accordance to GDPR.
- Work with Head of Section to develop Genesis retail PR proposition and templates to support retail partners.
- Planning and execution of specialist events in partnership with Head of Section to support the PR function, including coordinating car launches, product reveals, and media engagement opportunities, working closely with other teams to align event activities with brand messaging and objectives
- Drive post-activity evaluation and analysis to assess the success, gather media feedback, and capture relevant data and insights to inform future strategies and enhancements
- Manage the logistics and support the execution of major sponsorships, including overseeing the brand's presence with media at events such as the Genesis Scottish Open and Goodwood Festival of Speed, securing alignment with brand positioning and maximizing brand exposure and engagement opportunities
- Manage budgets, including tracking and reconciliation of expenses, ensuring that resources are allocated effectively to achieve desired outcomes and maximize return on investment
- Agency and Industry interactions
- To represent the brand with key stakeholders, internally and externally, to build awareness, desire, credibility of Genesis in the UK across industry bodies and regional Motoring Writer groups.
- Management of the press fleet of circa 17 cars along with the delivery partner to ensure best-in‑class media interactions and experience, resolving crisis where needed.
- Manage a roster of PR and event agencies to support in the conceptualization and implementation of PR campaigns, product launches and PR campaigns within the UK
- Support the Head of Section in briefing suppliers and manage pitch processes to secure most impactful response to brief.
- Work closely with European agencies to secure top tier media at global events.
- Remain abreast of industry trends such as AI use in PR, best practices, and innovations in event management and experiential marketing, leveraging insights to continuously elevate the brand's event offerings and experiences.
- Represent the brand at SMMT engagements and foster strong relations with regional motoring writer groups.
About you
- Circa 3 years PR experience either in house or at agency level managing a PR function or account
- Experience of managing multiple agencies ideal
- Ability to communicate clearly and conciselyacross in person and digital platforms
- Creative thinker and solution provider that seeks effective resolution
- Good team player that can convey clear messages and direction for maximum PR impact
- Flexible approach to working hours – with weekend working expected for activity delivery
What we offer
- Competitive Salary & Benefits Package
- Private Medical Insurance
- Pension 6% Matched
- 25 Days Holidays plus Bank holidays with option to buy/sell
- Group Income Protection & Life Assurance
- Flexible Benefits & Retail Discount
- Flexible Working
- Access to Hyundai & Genesis Sponsored events
- Access to Employee Car Scheme (once passed probation)
- Office Lunch Allowance
- #J-18808-Ljbffr
Genesis PR Officer in Leatherhead employer: Hyundai Motor Company
Hyundai is an exceptional employer located in Leatherhead, offering a dynamic work environment that prioritises employee well-being and professional growth. With a competitive salary and comprehensive benefits package, including private medical insurance and flexible working options, employees are supported in achieving a healthy work-life balance. The company fosters a culture of teamwork and integrity, ensuring that every team member feels valued and empowered to contribute meaningfully to the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Genesis PR Officer in Leatherhead
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Hyundai Motor Company. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Hyundai Motor Company, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Hyundai Motor Company inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Genesis PR Officer in Leatherhead
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Hyundai Motor Company. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Hyundai Motor Company.
How to prepare for a job interview at Hyundai Motor Company
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
