At a Glance
- Tasks: Lead global marketing communications and shape our brand narrative across multiple channels.
- Company: Join HYROX, a fast-growing global fitness movement with events worldwide.
- Benefits: Enjoy healthcare, gym discounts, and growth opportunities in the fitness industry.
- Other info: Dynamic team culture with a focus on inclusivity and personal development.
- Why this job: Be at the forefront of a fitness revolution and make a real impact.
- Qualifications: Senior-level experience in marketing communications and strong leadership skills required.
The predicted salary is between 56700 - 69300 £ per year.
HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
As our Senior Marketing Comms & Strategy Manager, you will be the strategic lead and operational driver behind our global communication channels. You will shape our brand narrative, lead a dynamic communications team, and oversee all channel activity—from social media platforms and PR to major event communications like the World Championships. If you bring a proven track record in global communications strategy, channel governance, team leadership, and digital asset management, this is your match!
YOUR KEY RESPONSIBILITIES
- Global Strategy & Channel Ownership: Oversee cross-channel coordination, positioning, narrative, and strategy across all platforms (Instagram, TikTok, LinkedIn, YouTube, Website, Newsletters, and PR).
- Governance & Quality Control: Manage channel governance, provide creative guidance, and ensure high-quality standards for all designs, social media content, and graphics while resolving any performance gaps.
- Global Leadership & Strategy Alignment: Provide strategic leadership and guidance to global teams regarding channel strategy and resource allocation in accordance with brand objectives. Direct the communication strategy and positioning for key events, including the Age Group event at Worlds, overseeing all relevant global channel activity.
- Team Leadership & Development: Lead the communications team, manage KPIs, run weekly meetings, and foster a supportive environment for team growth and wellbeing.
- Reporting & Analytics: Develop KPI systems, conduct data analysis, and produce seasonal reports to guide decision-making and prioritize initiatives.
- Infrastructure & Event Management: Drive global communications planning, PR strategies, and manage event communications (including media days, live content capture, budgets, and media accreditation).
- Project & Asset Management: Oversee channel guidelines and essential asset tools (Bynder, Drive, Brevo, Meta).
- Resource Coordination: Coordinate seamlessly with internal teams and external freelancers, managing project approvals, invoices, and schedules.
YOUR PROFILE
- Relevant Experience: Senior-level experience in marketing communications, brand PR, or global channel management within a fast-paced sports, lifestyle, or consumer brand environment.
- Strategic & Creative Leader: Proven ability to define multi-channel brand strategies, maintain strict quality control, and direct high-impact communications for major global events.
- People Manager: Strong leadership capabilities with a track record of setting KPIs, guiding cross-functional teams, and building a collaborative, growth-oriented team culture.
- Data & Tech Savvy: Proficient in data analytics, KPI reporting, and modern asset/marketing tech stacks (Bynder, Meta, Brevo, AI workflow tools).
- Strategic Vision: Hands-on event execution and media management capabilities.
Location: Based in or relocatable to London / Hamburg.
Language: English C-Level, other languages are a +
WHAT WE OFFER
- Vitality Healthcare
- Subsidised gym membership
- Chance to grow with the biggest current fitness trend
- Discounts in all of our HYROX stores
INTERESTED? Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People). We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.
Senior Marketing Comms & Strategy Manager (m/f/d) employer: HYROX
HYROX is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from comprehensive perks such as Vitality Healthcare and subsidised gym memberships, alongside ample opportunities for professional growth within the fast-paced world of global merchandising IT systems. Join us to be part of a forward-thinking team that values your contributions and supports your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Comms & Strategy Manager (m/f/d)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HYROX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HYROX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HYROX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HYROX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Comms & Strategy Manager (m/f/d)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HYROX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HYROX:Show us that you’ve done your homework! In your application, briefly mention what you admire about HYROX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HYROX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HYROX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HYROX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
