At a Glance
- Tasks: Own and execute content strategy for B2B marketing in the fitness industry.
- Company: Join HYROX, a global leader in fitness events and innovation.
- Benefits: Enjoy healthcare, gym discounts, and growth opportunities in a thriving industry.
- Other info: Work in a dynamic environment in Hamburg or London with a focus on inclusivity.
- Why this job: Be part of a fitness movement and make an impact with your creativity.
- Qualifications: 3-5 years in B2B content marketing, ideally in SaaS; strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
As our B2B Marketing Manager HYROX365 (d/w/m), you will own the content strategy and execution that drives affiliation and Academy sales across the HYROX365 partner journey. You are both the strategist and the executor – you build the plan, own the channels, and produce the content yourself. This is an ideal role for a curious, media-savvy professional who understands the B2B SaaS landscape and is passionate about the fitness industry.
KEY RESPONSIBILITIES- Strategy & Channel Ownership: Develop and own the content strategy across LinkedIn, Instagram, and our partner newsletter, maintaining a calendar aligned with conversion goals.
- Content Production: Produce high‑quality case studies, success stories, and long‑form guides. Conduct interviews with industry figures and transform Academy content into high‑converting video snippets.
- Product Marketing: Own the content side of product marketing for the HYROX Performance Hub and Academy, translating technical updates into clear value propositions for coaches and operators.
- Sales & PR Collaboration: Work closely with the Sales team to support the pipeline and collaborate with our PR agency to align editorial output with broader communication strategies.
- Analytics & Reporting: Set up and own a performance reporting framework to track engagement and conversion contribution, making data‑informed decisions on content investment.
- Educational Content: Script and structure webinars and educational formats that help partners understand the HYROX365 model and commercial opportunities.
- Experience: 3–5 years in B2B content marketing, ideally within a SaaS or subscription‑based environment.
- Seniority: Operate at a Manager to Senior Manager level.
- Technical Skills: Proven ability to own end‑to‑end content strategies and fluency in LinkedIn/Instagram as distinct B2B channels.
- Industry Knowledge: A deep understanding of (or a strong desire to learn) the fitness industry, gym operator challenges, and how HYROX provides solutions.
- Communication: Excellent written English with a confident editorial voice (C‑Level/Fluent). German is a plus.
- Mindset: Curious, inquisitive, and up‑to‑date with industry trends. Skilled interviewer who can find the story worth telling.
- Collaboration: Comfortable working in a "hands‑on" capacity.
- Location: Based in Hamburg or London.
- Language: English (C‑Level); additional languages are a plus.
- Vitality Healthcare
- Subsidised gym membership
- Chance to grow with the biggest current fitness trend
- Discounts in all of our HYROX stores
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.
B2B Marketing Manager HYROX365 (d/w/m) in London employer: HYROX
At HYROX, we pride ourselves on being an exceptional employer that champions a vibrant work culture and prioritises employee growth. As a B2B Marketing Manager, you will thrive in an environment that encourages creativity and collaboration, while enjoying benefits such as subsidised gym memberships and opportunities to be at the forefront of the fitness movement. With our commitment to inclusivity and respect, you will find a supportive community in either Hamburg or London, where your contributions directly impact the success of our global events.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager HYROX365 (d/w/m) in London
✨Tip Number 1
Get your networking game on! Connect with people in the fitness and B2B marketing space on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead or insight into the HYROX world!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content strategies and successful campaigns. If you’ve got case studies or success stories, make them shine. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on industry trends! Follow fitness influencers, read up on B2B SaaS developments, and keep an eye on what’s happening in the HYROX community. This knowledge will help you speak confidently during interviews and show that you’re genuinely passionate about the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the HYROX team. Don’t forget to tailor your application to highlight how your experience aligns with the B2B Marketing Manager role!
We think you need these skills to ace B2B Marketing Manager HYROX365 (d/w/m) in London
Some tips for your application 🫡
Show Your Passion for Fitness:When you're writing your application, let your love for the fitness industry shine through! We want to see how your enthusiasm aligns with our mission at HYROX. Share any personal experiences or insights that connect you to the world of fitness.
Tailor Your Content Strategy:Make sure to highlight your experience in B2B content marketing and how you've successfully developed content strategies in the past. We’re looking for someone who can own the channels and produce engaging content, so give us examples of your previous work!
Be Data-Driven:Since analytics are key to our success, don’t forget to mention how you've used data to inform your content decisions. We love candidates who can demonstrate their ability to track engagement and conversion rates, so share any relevant metrics from your past roles.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take the next step in your career with us.
How to prepare for a job interview at HYROX
✨Know Your Content Strategy
Before the interview, make sure you have a solid understanding of content strategies, especially for B2B channels like LinkedIn and Instagram. Be ready to discuss how you would develop and execute a content calendar that aligns with conversion goals.
✨Showcase Your Production Skills
Prepare examples of high-quality case studies or success stories you've produced in the past. If you can, bring along samples of your work or be ready to discuss how you transformed complex information into engaging content.
✨Understand the Fitness Industry
Do your homework on the fitness industry and HYROX specifically. Familiarise yourself with gym operator challenges and how HYROX addresses them. This will show your passion and commitment to the role.
✨Be Data-Driven
Highlight your experience with analytics and reporting. Be prepared to discuss how you've used data to inform content decisions in the past, and how you would set up a performance reporting framework for HYROX365.
