At a Glance
- Tasks: Own and execute the content strategy for B2B marketing in the fitness industry.
- Company: Join HYROX, a global leader in fitness events and innovation.
- Benefits: Enjoy healthcare, gym discounts, and growth opportunities in a thriving fitness trend.
- Other info: Work in an inclusive environment with a focus on collaboration and creativity.
- Why this job: Be part of a dynamic team shaping the future of fitness marketing.
- Qualifications: 3-5 years in B2B content marketing, ideally in SaaS; strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
As our B2B Marketing Manager HYROX365 (d/w/m), you will own the content strategy and execution that drives affiliation and Academy sales across the HYROX365 partner journey. You are both the strategist and the executor – you build the plan, own the channels, and produce the content yourself. This is an ideal role for a curious, media-savvy professional who understands the B2B SaaS landscape and is passionate about the fitness industry.
KEY RESPONSIBILITIES- Strategy & Channel Ownership: Develop and own the content strategy across LinkedIn, Instagram, and our partner newsletter, maintaining a calendar aligned with conversion goals.
- Content Production: Produce high‑quality case studies, success stories, and long‑form guides. Conduct interviews with industry figures and transform Academy content into high‑converting video snippets.
- Product Marketing: Own the content side of product marketing for the HYROX Performance Hub and Academy, translating technical updates into clear value propositions for coaches and operators.
- Sales & PR Collaboration: Work closely with the Sales team to support the pipeline and collaborate with our PR agency to align editorial output with broader communication strategies.
- Analytics & Reporting: Set up and own a performance reporting framework to track engagement and conversion contribution, making data‑informed decisions on content investment.
- Educational Content: Script and structure webinars and educational formats that help partners understand the HYROX365 model and commercial opportunities.
- Experience: 3–5 years in B2B content marketing, ideally within a SaaS or subscription‑based environment.
- Seniority: Operate at a Manager to Senior Manager level.
- Technical Skills: Proven ability to own end‑to‑end content strategies and fluency in LinkedIn/Instagram as distinct B2B channels.
- Industry Knowledge: A deep understanding of (or a strong desire to learn) the fitness industry, gym operator challenges, and how HYROX provides solutions.
- Communication: Excellent written English with a confident editorial voice (C‑Level/Fluent). German is a plus.
- Mindset: Curious, inquisitive, and up‑to‑date with industry trends. Skilled interviewer who can find the story worth telling.
- Collaboration: Comfortable working in a "hands‑on" capacity.
- Location: Based in Hamburg or London.
- Language: English (C‑Level); additional languages are a plus.
- Vitality Healthcare
- Subsidised gym membership
- Chance to grow with the biggest current fitness trend
- Discounts in all of our HYROX stores
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.
B2B Marketing Manager HYROX365 (d/w/m) employer: HYROX
HYROX is an exceptional employer that champions a vibrant and inclusive work culture, offering employees the chance to be part of a global fitness movement. With opportunities for personal and professional growth, including access to subsidised gym memberships and discounts at HYROX stores, team members are encouraged to thrive in their roles while contributing to a dynamic and innovative environment. Located in the bustling cities of Hamburg or London, employees benefit from a collaborative atmosphere that values creativity and strategic thinking in the ever-evolving B2B SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager HYROX365 (d/w/m)
✨Tip Number 1
Get your networking game on! Connect with people in the fitness and B2B marketing space on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead or insight that could help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces, like case studies or social media campaigns. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to the table. Make sure to include any successful projects related to the fitness industry!
✨Tip Number 3
Stay updated with industry trends! Follow fitness influencers, read up on the latest B2B marketing strategies, and keep an eye on competitors. This knowledge will not only help you in interviews but also show your passion for the industry. Plus, it’s great conversation fodder!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at HYROX. Tailor your application to highlight how your skills align with our needs, especially in content strategy and production. Let’s make this happen together!
We think you need these skills to ace B2B Marketing Manager HYROX365 (d/w/m)
Some tips for your application 🫡
Show Your Passion for Fitness:When you're writing your application, let your love for the fitness industry shine through! We want to see how your enthusiasm aligns with our mission at HYROX. Share any personal experiences or insights that connect you to the fitness world.
Tailor Your Content Strategy:Make sure to highlight your experience in developing content strategies, especially in B2B environments. We’re looking for someone who can own the channels and produce engaging content, so give us examples of your past successes in this area!
Be Data-Driven:We love a good story, but we also want to see how you use data to inform your decisions. In your application, mention any analytics frameworks you've set up and how they’ve helped improve engagement and conversions. Numbers matter to us!
Keep It Professional Yet Personal:While we appreciate a professional tone, don’t be afraid to inject a bit of your personality into your application. We’re looking for someone who can communicate confidently and effectively, so let your unique voice come through while keeping it relevant to the role.
How to prepare for a job interview at HYROX
✨Know Your Content Inside Out
As a B2B Marketing Manager, you'll need to demonstrate your understanding of content strategy. Familiarise yourself with HYROX's brand voice and the fitness industry trends. Prepare examples of successful content you've created in the past that align with their goals.
✨Showcase Your Analytical Skills
Be ready to discuss how you measure the success of your content. Bring examples of performance reporting frameworks you've set up before. Highlight how data has informed your content decisions and led to increased engagement or conversions.
✨Demonstrate Collaboration Experience
HYROX values teamwork, so be prepared to share experiences where you've worked closely with sales or PR teams. Discuss how you’ve aligned content strategies with broader communication goals and how this collaboration has driven results.
✨Prepare Engaging Questions
Interviews are a two-way street! Prepare thoughtful questions about HYROX's current marketing strategies and future goals. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
