At a Glance
- Tasks: Own and execute content strategy for B2B marketing in the fitness SaaS space.
- Company: Join HYROX, a global leader in the fitness movement with events worldwide.
- Benefits: Enjoy healthcare, gym discounts, and growth opportunities in a thriving industry.
- Other info: Work in a dynamic environment based in Hamburg or London, embracing diversity.
- Why this job: Be at the forefront of fitness innovation and make a real impact on partner success.
- Qualifications: 3-5 years in B2B content marketing, ideally in SaaS; strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
As our B2B Marketing Manager HYROX365 (d/w/m), you will own the content strategy and execution that drives affiliation and Academy sales across the HYROX365 partner journey. You are both the strategist and the executor – you build the plan, own the channels, and produce the content yourself. This is an ideal role for a curious, media-savvy professional who understands the B2B SaaS landscape and is passionate about the fitness industry.
KEY RESPONSIBILITIES- Strategy & Channel Ownership: Develop and own the content strategy across LinkedIn, Instagram, and our partner newsletter, maintaining a calendar aligned with conversion goals.
- Content Production: Produce high‑quality case studies, success stories, and long‑form guides. Conduct interviews with industry figures and transform Academy content into high‑converting video snippets.
- Product Marketing: Own the content side of product marketing for the HYROX Performance Hub and Academy, translating technical updates into clear value propositions for coaches and operators.
- Sales & PR Collaboration: Work closely with the Sales team to support the pipeline and collaborate with our PR agency to align editorial output with broader communication strategies.
- Analytics & Reporting: Set up and own a performance reporting framework to track engagement and conversion contribution, making data‑informed decisions on content investment.
- Educational Content: Script and structure webinars and educational formats that help partners understand the HYROX365 model and commercial opportunities.
- Experience: 3–5 years in B2B content marketing, ideally within a SaaS or subscription‑based environment.
- Seniority: Operate at a Manager to Senior Manager level.
- Technical Skills: Proven ability to own end‑to‑end content strategies and fluency in LinkedIn/Instagram as distinct B2B channels.
- Industry Knowledge: A deep understanding of (or a strong desire to learn) the fitness industry, gym operator challenges, and how HYROX provides solutions.
- Communication: Excellent written English with a confident editorial voice (C‑Level/Fluent). German is a plus.
- Mindset: Curious, inquisitive, and up‑to‑date with industry trends. Skilled interviewer who can find the story worth telling.
- Collaboration: Comfortable working in a "hands‑on" capacity.
- Location: Based in Hamburg or London.
- Language: English (C‑Level); additional languages are a plus.
- Vitality Healthcare
- Subsidised gym membership
- Chance to grow with the biggest current fitness trend
- Discounts in all of our HYROX stores
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.
B2B Marketing Manager — Fitness SaaS Content Lead employer: HYROX
HYROX is an exceptional employer that champions a vibrant and inclusive work culture, offering employees the chance to thrive in the dynamic fitness industry. With opportunities for personal and professional growth, including access to subsidised gym memberships and discounts at HYROX stores, team members are encouraged to embrace their passion for fitness while contributing to a global movement. Located in the bustling cities of Hamburg or London, employees benefit from a collaborative environment that values creativity and innovation in B2B marketing.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager — Fitness SaaS Content Lead
✨Tip Number 1
Network like a pro! Reach out to people in the fitness and SaaS industries on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Include case studies, success stories, and any engaging social media posts you've crafted. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to companies like HYROX, make sure to align your messaging with their values and goals. Show them you understand their mission and how your experience in B2B marketing can help drive their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the HYROX team. Let’s get you that dream job!
We think you need these skills to ace B2B Marketing Manager — Fitness SaaS Content Lead
Some tips for your application 🫡
Show Your Passion for Fitness:When you're writing your application, let your love for the fitness industry shine through! We want to see how your enthusiasm aligns with our mission at HYROX. Share any personal experiences or insights that connect you to the fitness world.
Tailor Your Content Strategy Experience:Make sure to highlight your experience in B2B content marketing, especially within SaaS. We’re looking for someone who can own the content strategy, so give us examples of how you've successfully developed and executed similar strategies in the past.
Be Data-Driven:We love numbers! In your application, mention how you've used analytics to inform your content decisions. Show us how you've tracked engagement and conversions, and how that data has shaped your content production.
Keep It Professional Yet Personal:While we appreciate a professional tone, don’t be afraid to inject a bit of your personality into your writing. We want to get to know the real you! Make sure your application reflects your unique voice while still being clear and concise.
How to prepare for a job interview at HYROX
✨Know Your Content Inside Out
As a B2B Marketing Manager, you'll need to demonstrate your understanding of content strategy. Familiarise yourself with HYROX's existing content and think about how you can enhance it. Prepare examples of successful content strategies you've implemented in the past, especially in the fitness or SaaS sectors.
✨Showcase Your Analytical Skills
Since analytics and reporting are key responsibilities, be ready to discuss how you've used data to inform your content decisions. Bring specific examples of metrics you've tracked and how they influenced your content strategy. This will show that you're not just creative but also data-driven.
✨Be Ready to Discuss Collaboration
Collaboration with sales and PR teams is crucial for this role. Think of instances where you've worked cross-functionally to achieve a goal. Be prepared to share how you’ve aligned content with broader marketing strategies and how you’ve communicated effectively with different teams.
✨Demonstrate Your Passion for Fitness
HYROX is all about fitness, so let your enthusiasm shine through! Share your personal experiences with fitness or any relevant industry knowledge. This will help you connect with the interviewers and show that you're genuinely interested in the role and the company.
