At a Glance
- Tasks: Own and execute content strategy for B2B marketing in the fitness industry.
- Company: Join HYROX, a global leader in fitness events and innovation.
- Benefits: Enjoy a fun team environment, subsidised gym membership, and healthcare perks.
- Other info: Work in vibrant Hamburg or London with opportunities for growth.
- Why this job: Be part of the biggest fitness trend and make a real impact.
- Qualifications: 3-5 years in B2B content marketing, ideally in SaaS or subscription models.
The predicted salary is between 45000 - 55000 € per year.
HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
As our B2B Marketing Manager HYROX365 (d/w/m), you will own the content strategy and execution that drives affiliation and Academy sales across the HYROX365 partner journey. You are both the strategist and the executor – you build the plan, own the channels, and produce the content yourself. This is an ideal role for a curious, media-savvy professional who understands the B2B SaaS landscape and is passionate about the fitness industry.
KEY RESPONSIBILITIES- Strategy & Channel Ownership: Develop and own the content strategy across LinkedIn, Instagram, and our partner newsletter, maintaining a calendar aligned with conversion goals.
- Content Production: Produce high-quality case studies, success stories, and long-form guides. Conduct interviews with industry figures and transform Academy content into high-converting video snippets.
- Product Marketing: Own the content side of product marketing for the HYROX Performance Hub and Academy, translating technical updates into clear value propositions for coaches and operators.
- Sales & PR Collaboration: Work closely with the Sales team to support the pipeline and collaborate with our PR agency to align editorial output with broader communication strategies.
- Analytics & Reporting: Set up and own a performance reporting framework to track engagement and conversion contribution, making data-informed decisions on content investment.
- Educational Content: Script and structure webinars and educational formats that help partners understand the HYROX365 model and commercial opportunities.
- Experience: 3–5 years in B2B content marketing, ideally within a SaaS or subscription-based environment.
- Seniority: Operate at a Manager to Senior Manager level.
- Technical Skills: Proven ability to own end-to-end content strategies and fluency in LinkedIn/Instagram as distinct B2B channels.
- Industry Knowledge: A deep understanding of (or a strong desire to learn) the fitness industry, gym operator challenges, and how HYROX provides solutions.
- Communication: Excellent written English with a confident editorial voice (C-Level/Fluent). German is a plus.
- Mindset: Curious, inquisitive, and up-to-date with industry trends. A skilled interviewer who can find the story worth telling.
- Collaboration: Comfortable working in a "hands-on" capacity.
- Location: Based in Hamburg or London.
- Language: English (C-Level); additional languages are a plus.
- 5% matched pension
- Vitality Healthcare
- Subsidised gym membership
- Fun team environment
- Chance to grow with the biggest current fitness trend
- Discounts in all of our HYROX stores
INTERESTED? Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.
B2B Marketing Manager HYROX365 (d/w/m) in London employer: HYROX World
HYROX is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a B2B Marketing Manager, you will enjoy unique benefits such as a subsidised gym membership, a matched pension scheme, and the opportunity to grow within the dynamic fitness industry. With a focus on personal development and a fun team environment, HYROX offers a rewarding career path for those passionate about fitness and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager HYROX365 (d/w/m) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness and B2B marketing scene. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content strategies and successful campaigns. Use case studies and success stories to demonstrate how you’ve driven results in previous roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like HYROX, and express your interest in working with them. A well-crafted email can go a long way in getting your foot in the door.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in B2B marketing and the fitness industry. Join webinars, read articles, and engage with thought leaders. This not only boosts your knowledge but also gives you great talking points during interviews.
We think you need these skills to ace B2B Marketing Manager HYROX365 (d/w/m) in London
Some tips for your application 🫡
Show Your Passion for Fitness:When you're writing your application, let your love for the fitness industry shine through! We want to see how your enthusiasm aligns with our mission at HYROX. Share any personal experiences or insights that connect you to the fitness world.
Tailor Your Content Strategy:Make sure to highlight your experience in B2B content marketing and how you've successfully developed content strategies before. We’re looking for someone who can own the channels and produce engaging content, so give us examples of your past work that demonstrate this!
Be Data-Driven:Since analytics are key in this role, don’t forget to mention how you've used data to inform your content decisions in the past. We love seeing candidates who can back up their strategies with solid metrics, so share any relevant results you've achieved!
Keep It Professional Yet Personal:While we appreciate a professional tone, don’t be afraid to inject a bit of your personality into your application. We’re a fun team at HYROX, and we want to get to know the real you! Just remember to keep it relevant to the role.
How to prepare for a job interview at HYROX World
✨Know Your Content Strategy
Before the interview, dive deep into HYROX's content strategy and think about how you can contribute. Be ready to discuss your ideas on how to enhance their presence on LinkedIn and Instagram, and bring examples of successful campaigns you've executed in the past.
✨Showcase Your Industry Knowledge
Brush up on the latest trends in the fitness industry and understand the challenges gym operators face. This will not only show your passion but also demonstrate that you're already thinking about how HYROX can provide solutions.
✨Prepare Engaging Questions
Interviews are a two-way street! Prepare insightful questions about the role, team dynamics, and future projects. This shows your curiosity and helps you gauge if the company culture aligns with your values.
✨Demonstrate Your Communication Skills
Since excellent written English is crucial for this role, be prepared to showcase your editorial voice. You might even want to bring a portfolio of your best work, like case studies or guides, to highlight your ability to produce high-quality content.
