At a Glance
- Tasks: Lead digital marketing strategies, focusing on SEO and Google Ads for diverse clients.
- Company: Creative agency with a dynamic and collaborative environment.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting projects, AI tools integration, and a chance to work with various industries.
- Why this job: Join a creative team and make a real impact through innovative digital campaigns.
- Qualifications: 3+ years in digital marketing, strong SEO and Google Ads skills required.
The predicted salary is between 36000 - 44000 £ per year.
WE Talent is recruiting for a creative agency that is looking for a hands-on Digital Marketing Manager to join its team. Working across a varied portfolio of clients and sectors, you'll take ownership of SEO and Google Ads, developing and delivering strategies that improve search visibility, drive website traffic and generate measurable results.
You'll work alongside specialists across digital, creative, branding, social media and web, combining analytical skills with creative thinking to deliver effective digital campaigns for clients.
The role
You'll be responsible for developing and implementing digital marketing strategies, with a particular focus on organic and paid search performance. This will include developing SEO strategies covering technical SEO, on-page optimisation and content, as well as creating, managing and optimising Google Ads campaigns. You'll conduct keyword research and competitor analysis, identify opportunities to improve search performance, and plan, write and optimise blogs, website content and landing pages. You'll also manage client websites through WordPress and use Google Analytics 4 (GA4), Google Search Console and Google Tag Manager to monitor performance and identify opportunities for improvement. You'll track leads, conversions, acquisition costs and return on marketing spend, translating client objectives into practical strategies and campaign plans. You'll prepare performance reports, communicate recommendations clearly to clients and collaborate with colleagues across social media, creative, brand and web to deliver joined-up campaigns. Using AI tools effectively for research, analysis, content creation and everyday digital marketing tasks will also be an important part of the role.
About you
We're looking for an experienced digital marketing professional with at least three years' experience, ideally within an agency or a similarly varied environment. You'll have strong, demonstrable experience in SEO and Google Ads, alongside practical WordPress experience and the ability to write and optimise website content and blogs. You'll have a good working knowledge of GA4, Google Search Console and Google Tag Manager, together with strong analytical skills and the ability to turn data into practical insights and recommendations. You'll understand lead generation, conversions, cost per acquisition (CPA) and return on advertising spend (ROAS/ROMS), and be confident managing multiple client accounts and priorities. You'll also be comfortable working directly with clients, explaining your recommendations and demonstrating the results of campaigns you've personally delivered. Experience using AI tools within digital marketing workflows is essential.
Additional experience
Experience with Meta Ads, other paid social platforms, organic social media, email marketing, CRM and marketing automation would be beneficial. Knowledge of AI and generative search, LinkedIn advertising, lead generation and conversion rate optimisation would also be useful.
Digital Marketing Manager employer: Hyra
Hyra is an excellent employer that values innovation and teamwork, providing a dynamic work environment for Automation Engineers. With a strong focus on employee growth, you will have access to continuous training and development opportunities while working alongside skilled professionals in a collaborative culture. Located in a region known for its technological advancements, Hyra offers unique advantages such as exposure to cutting-edge automated systems and the chance to make a significant impact on logistics operations.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hyra and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hyra are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hyra on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hyra. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hyra. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hyra:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hyra’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hyra
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hyra will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hyra, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
