At a Glance
- Tasks: Lead brand strategy and product vision for innovative health and wellness brands.
- Company: Join a fast-growing DTC operator in the health and wellness space.
- Benefits: Enjoy remote work, performance bonuses, wellness stipends, and professional development opportunities.
- Other info: Be part of a dynamic team with significant growth potential and direct visibility with founders.
- Why this job: Make a real impact by shaping brand identity and driving customer engagement.
- Qualifications: Proven experience in brand leadership within DTC consumer markets, especially health and wellness.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Hyprwork is a fast-growing operator that builds and scales direct-to-consumer brands in health and wellness.
Our flagship brand, Rejuvacare, proved the model, with products like Rejuva Knee that help adults reclaim mobility and live with less pain, trusted by over 400,000 customers and shipping primarily to the United States.
We have scaled 12x in a single year to nearly 150 people across more than 15 countries, and our focus now is building and scaling the next generation of brands in the portfolio.
We are remote-first, async-first, and we hold a high standard of accountability across everything we do.
The Role
This is a senior role that owns the strategic brand and product vision across our brands, with the focus now on the newer brands in the portfolio.
It reports to the CEO, and you will build the team around it.
- What You Will Own
- Brand foundation. Owning positioning, narrative, and the messaging architecture across the portfolio, with a focus on the newer brands.
- Identity and guidelines. Owning brand voice, visual identity, and tone, and the guidelines that hold them consistent as the company scales.
- Product vision.
Directional ownership of the product experience: digital product including claims and UX and UI at a surface level, physical product, and the packaging experience.
- Social and UGC. Steering social media presence and the UGC engine so the brand shows up consistently and credibly where customers actually are.
- Brand meets performance. Partnering with performance and creative so brand and direct response reinforce each other, and claims are built and tested responsibly and compliantly.
- Team and brand health. Building and leading the brand team over time, and tracking brand health so the customer's perception informs how we build.
Requirements
What We Are Looking For
- A senior brand or brand-and-product leader for DTC consumer brands, ideally health, wellness, supplements, or other claims-led categories, with the maturity to build and lead a team.
- A track record building brand and product vision from a low base: positioning, messaging, identity, and the connection into product, packaging, and social, not just maintaining an existing brand book.
- A real grasp of claims-led health and wellness: how to build belief through claim and mechanism within compliance, and why a strong fashion or product-led track record does not automatically transfer.
- Comfort operating inside a performance and direct-response environment, where brand is expected to drive conversion, not only to build awareness.
- Native or near-native English, with the editorial and aesthetic judgment to own brand voice for a US audience and to represent the brand to US media and partners.
- Nice to Have
- Experience in health and wellness, supplements, or the 55-plus demographic, a creator or influencer ecosystem background, packaging and product-marketing experience, and experience launching new brands from zero.
Benefits
What We Offer
- A fully remote leadership position with real ownership over a function you will build and lead, and direct visibility with the founders.
- A monthly performance bonus tied to your KPIs, on top of base.
- Paid time off.
- A wellness stipend.
- An uncapped budget for growth and development, including conferences and courses.
- A company-funded computer allowance after a tenure milestone.
- Company-contributed global medical insurance.
- A company-funded leadership offsite.
- An in-country meetup allowance.
- A birthday gift card.
- The mandate to build and grow your team as the function scales.
- #J-18808-Ljbffr
Head of Brand, DTC Health & Wellness employer: Hyprwork
Hyprwork is an exceptional employer that champions innovation and creativity in the health and wellness sector. With a fully remote work culture, employees enjoy flexibility and a strong emphasis on collaboration, while also benefiting from ample opportunities for professional growth and development. Joining Hyprwork means being part of a dynamic team that values your contributions and empowers you to shape the future of DTC branding and product strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand, DTC Health & Wellness
✨Get Involved with Local Health Initiatives
Join local community health events or volunteer for organisations like public health agencies. This not only builds your experience but also helps you network with industry professionals who might know of openings at places like Hyprwork.
✨Tap into Professional Associations
Check out associations like the Institute of Healthcare Management. They often have job boards, networking events, and conferences that are perfect for connecting with potential employers in health sciences administration.
✨Stay Updated with Industry Trends
Follow health policy news and trends—being knowledgeable about the current landscape will not only help you in interviews but also make you stand out as a candidate. You can discuss recent developments and their implications when chatting with folks at Hyprwork.
✨Apply Through Our Website for Better Visibility
When you find roles that excite you, especially at places like Hyprwork, don’t forget to apply through our website. This can sometimes give you an edge by showing the employer you’re savvy and committed to finding the right fit.
We think you need these skills to ace Head of Brand, DTC Health & Wellness
Some tips for your application 🫡
Highlight Your Relevant Experience:When applying for a role in health sciences administration, it's super important to spotlight any relevant experience you have in healthcare settings. Whether you've worked in a hospital, a clinic, or any related environment, make sure to detail those roles in your CV – focusing on your responsibilities and achievements that align with the job at Hyprwork.
Showcase Your Administrative Skills:Administrative skills are key in this field, so don’t hold back! Make sure your CV reflects your proficiency in things like scheduling, data management, and compliance with health regulations. Mention specific software you’ve used, such as patient management systems, as this will demonstrate your hands-on abilities and readiness for the role at Hyprwork.
Craft a Meaningful Cover Letter:Your cover letter should reflect your passion for the health sciences field and your eagerness to contribute to Hyprwork. Share a bit about why you’re drawn to this sector, any impactful situations or challenges you’ve encountered, and how they’ve shaped your desire to work in health sciences administration. This personal touch can really set you apart!
Tailor Your Documents to the Job:Don't use a one-size-fits-all approach! Make sure your CV and cover letter are specifically tailored for this role. Highlight any certifications you have relevant to health administration, and ensure you clearly connect your previous roles to the skills needed for the full-time position at Hyprwork. This way, you're showing them you’ve done your homework and are genuinely interested in being a part of their team.
How to prepare for a job interview at Hyprwork
✨Showcase Your Administrative Skills
In health sciences administration, being organised is key. Make sure you can demonstrate your skills in managing schedules, paperwork, and data accurately. Be ready to discuss specific tools you've used, like electronic health record systems or scheduling software, and how they improved efficiency in your past experiences.
✨Know Your Regulations
Familiarity with healthcare regulations and compliance is crucial. Brush up on HIPAA, GDPR, or other relevant policies before your interview. We recommend preparing examples of how you've ensured compliance or handled sensitive information in past roles—this will show you're not just knowledgeable but also responsible.
✨Prepare for Scenario Questions
Interviews for administrative roles often involve scenario-based questions to assess your problem-solving skills. Practice responses to common situations you might face, such as dealing with a challenging patient or managing a sudden schedule change. This will not only demonstrate your ability to think on your feet but also highlight your interpersonal skills.
✨Align Your Goals with the Organisation
As a full-time candidate, employers will want to know how your long-term career goals align with their mission. Take some time to research Hyprwork’s values and be ready to tie your passion for health sciences administration into their objectives. Demonstrating enthusiasm and career alignment can be a game-changer in this competitive field!
