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For Companies At a Glance
- Tasks: Craft compelling narratives and drive product storytelling for innovative EV charging solutions.
- Company: Join Hypervolt, a fast-growing leader in EV charging and home energy technology.
- Benefits: Enjoy competitive pay, hybrid work options, and rapid career growth.
- Why this job: Shape the future of clean energy while making a real impact on consumer experiences.
- Qualifications: 4-7 years in product marketing with a knack for storytelling and tech.
- Other info: Collaborate with a passionate team dedicated to transforming home energy tech.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Hypervolt Limited
Hypervolt is one of the UK's fastest-growing EV charging and home-energy technology companies. We design beautifully engineered chargers that combine advanced smart energy features with the premium experience expected of a modern consumer electronics brand. Our mission is simple: to make EV charging effortless, intuitive, and joyful.
We’re now seeking an exceptional Product Marketing Manager to elevate Hypervolt's external product perception, craft compelling consumer narratives, and drive product-led storytelling across all channels.
The Role
The Product Marketing Manager will own how Hypervolt's products are positioned, communicated, and understood in the market. You’ll establish Hypervolt's voice as a consumer electronics company, shape messaging across the full customer journey, and develop standout content that drives education, engagement, and conversion. You’ll work closely with Product, Brand, Performance Marketing, and E-commerce teams to launch products, craft campaigns, and champion customer insight. This role is perfect for a storyteller who understands technology and knows how to turn features into benefits, and benefits into compelling content that people want to read, watch, and share.
Key Responsibilities
- Define Product Positioning & Consumer Messaging: Own and develop the external messaging for Hypervolt's products, features, and app experience. Position Hypervolt as a premium consumer electronics brand in EV and home energy. Build narrative frameworks, value propositions, and messaging architectures that influence all touchpoints.
- Lead Go-to-Market (GTM) for New Products & Features: Drive GTM strategy and execution for product launches. Build launch briefs, align stakeholders, define target audiences, and produce messaging toolkits. Partner with marketing teams to ensure campaigns, landing pages, and creative align to product positioning.
- Build & Execute Product-Led Content Campaigns: Develop content campaigns (video, blog, social, email, long-form, guides) that highlight product benefits, new features, and lifestyle use cases. Work with Creative to produce compelling storytelling assets that showcase product design, technology, and consumer value. Collaborate with Performance Marketing to ensure content supports acquisition, education, and conversion goals. Own consumer education content such as product explainers, feature deep dives, comparison guides, buyer's guides, tech tutorials, and customer stories.
- Conduct Market, Competitor & Consumer Insight Research: Analyse competitor positioning, messaging, and marketing trends. Run customer research (interviews, surveys, behavioural data) to inform positioning and product improvements. Present insights that influence product roadmap and marketing creative.
- Collaborate Deeply with Product, Design & Engineering: Translate technical product details into clear, consumer-friendly messaging. Ensure product documentation, UX writing, and feature descriptions reflect consumer value, not technical jargon. Provide Product with market-driven recommendations to shape roadmap and prioritisation.
- Drive Perception & Brand Elevation: Ensure Hypervolt products are consistently communicated as premium, design-led, intuitive tech experiences. Audit and evolve product pages, packaging copy, ads, and onboarding experiences. Champion clarity, simplicity, and consumer-centric communication across the organisation.
About You
- 4-7 years' experience in product marketing, ideally in consumer electronics, smart home tech, IoT, EV/energy, or hardware.
- Proven experience creating content-rich go-to-market campaigns with strong storytelling.
- Exceptional writer; able to simplify complex technology into clear, emotional, benefit-led narratives.
- Comfortable running competitor analysis, insight research, and market positioning exercises.
- Strong cross-functional collaborator with experience alongside Product, Creative, and Growth teams.
- Highly organised and capable of managing multiple launches and content streams.
- Passion for clean energy, electrification, and consumer technology.
Why Join Hypervolt?
- Shape the product story and public perception of one of the UK's most loved EV charging brands.
- Lead narrative development and creative content initiatives with major consumer impact.
- Work with an innovative, mission-driven team building the future of home energy tech.
- Competitive compensation, hybrid flexibility, and rapid career growth opportunities.
Product Marketing Manager employer: Hypervolt
Contact Detail:
Hypervolt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Product Marketing Manager role.
✨Tip Number 2
Show off your storytelling skills! Create a portfolio that highlights your best work in product marketing. We want to see how you’ve turned complex tech into engaging narratives that resonate with consumers. Make sure to include examples of campaigns you've led!
✨Tip Number 3
Prepare for interviews by researching Hypervolt and its products. Understand their market positioning and be ready to discuss how you can elevate their brand. We love candidates who come in with fresh ideas and a clear vision for how to drive product-led storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who align with our mission to make EV charging effortless and joyful.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft Your Story: When applying, think of your application as a story. We want to see how your journey and experiences align with our mission at Hypervolt. Make sure to highlight your storytelling skills and how you can translate complex tech into engaging narratives.
Tailor Your Messaging: Don’t just send a generic application! We love it when candidates tailor their messaging to reflect our brand's voice. Show us how you would position Hypervolt’s products and what unique insights you bring to the table.
Showcase Your Content Skills: Since this role is all about product-led content, include examples of your previous work. Whether it's blogs, videos, or social media campaigns, we want to see how you've crafted compelling content that drives engagement and conversion.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Hypervolt
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Hypervolt's products and their unique features. Familiarise yourself with the technology behind EV charging and home energy solutions, as well as how these products fit into the consumer electronics landscape. This knowledge will help you articulate compelling narratives during your interview.
✨Craft Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've turned complex product features into engaging content in the past. Think about specific campaigns you've led and be ready to discuss how you shaped messaging to resonate with target audiences. This will showcase your ability to elevate Hypervolt's external product perception.
✨Research the Competition
Conduct a bit of competitor analysis before your interview. Understand how other brands position their products in the EV and smart home tech space. Be prepared to discuss what you think Hypervolt can do differently or better, and how your insights could influence the company's marketing strategies.
✨Show Your Passion for Clean Energy
Hypervolt is all about clean energy and electrification, so let your passion shine through. Share your thoughts on the future of EV technology and how it impacts consumers. This enthusiasm will not only demonstrate your alignment with the company's mission but also your commitment to driving product-led storytelling that resonates with customers.