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For Companies At a Glance
- Tasks: Own product positioning and create compelling content that drives engagement and conversion.
- Company: Join Hypervolt, a leading EV charging and home-energy tech company in the UK.
- Benefits: Competitive pay, hybrid work options, and fast career growth opportunities.
- Why this job: Shape the narrative of innovative products and make a real impact in clean energy.
- Qualifications: Experience in product marketing and exceptional storytelling skills required.
- Other info: Collaborate with a passionate team dedicated to transforming home energy technology.
The predicted salary is between 36000 - 60000 £ per year.
About Hypervolt Limited
Hypervolt is one of the UKs fastest-growing EV charging and home-energy technology companies. We design beautifully engineered chargers that combine advanced smart energy features with the premium experience expected of a modern consumer electronics brand. Our mission is simple: to make EV charging effortless, intuitive, and joyful.
The Product Marketing Manager will own how Hypervolts products are positioned, communicated, and understood in the market. Youll establish Hypervolts voice as a consumer electronics company, shape messaging across the full customer journey, and develop standout content that drives education, engagement, and conversion. Youll work closely with Product, Brand, Performance Marketing, and E-commerce teams to launch products, craft campaigns, and champion customer insight. This role is perfect for a storyteller who understands technology and knows how to turn features into benefits, and benefits into compelling content that people want to read, watch, and share.
Key Responsibilities
- Define Product Positioning & Consumer Messaging: Own and develop the external messaging for Hypervolts products, features, and app experience. Position Hypervolt as a premium consumer electronics brand in EV and home energy. Build narrative frameworks, value propositions, and messaging architectures that influence all touchpoints.
- Lead Go-to-Market (GTM) for New Products & Features: Drive GTM strategy and execution for product launches. Build launch briefs, align stakeholders, define target audiences, and produce messaging toolkits. Partner with marketing teams to ensure campaigns, landing pages, and creative align to product positioning.
- Build & Execute Product-Led Content Campaigns: Develop content campaigns (video, blog, social, email, long-form, guides) that highlight product benefits, new features, and lifestyle use cases. Work with Creative to produce compelling storytelling assets that showcase product design, technology, and consumer value. Collaborate with Performance Marketing to ensure content supports acquisition, education, and conversion goals. Own consumer education content such as product explainers, feature deep dives, comparison guides, buyers guides, tech tutorials, and customer stories.
- Conduct Market, Competitor & Consumer Insight Research: Analyse competitor positioning, messaging, and marketing trends. Run customer research (interviews, surveys, behavioural data) to inform positioning and product improvements. Present insights that influence product roadmap and marketing creative.
- Collaborate Deeply with Product, Design & Engineering: Translate technical product details into clear, consumer-friendly messaging. Ensure product documentation, UX writing, and feature descriptions reflect consumer value, not technical jargon. Provide Product with market-driven recommendations to shape roadmap and prioritisation.
- Drive Perception & Brand Elevation: Ensure Hypervolt products are consistently communicated as premium, design-led, intuitive tech experiences. Audit and evolve product pages, packaging copy, ads, and onboarding experiences. Champion clarity, simplicity, and consumer-centric communication across the organisation.
About You
- 4-7 years experience in product marketing, ideally in consumer electronics, smart home tech, IoT, EV/energy, or hardware.
- Proven experience creating content-rich go-to-market campaigns with strong storytelling. Exceptional writer; able to simplify complex technology into clear, emotional, benefit-led narratives.
- Comfortable running competitor analysis, insight research, and market positioning exercises.
- Strong cross-functional collaborator with experience alongside Product, Creative, and Growth teams.
- Highly organised and capable of managing multiple launches and content streams.
- Passion for clean energy, electrification, and consumer technology.
Why Join Hypervolt?
- Shape the product story and public perception of one of the UKs most loved EV charging brands.
- Lead narrative development and creative content initiatives with major consumer impact.
- Work with an innovative, mission-driven team building the future of home energy tech.
- Competitive compensation, hybrid flexibility, and rapid career growth opportunities.
Product Marketing Manager in London employer: Hypervolt
Contact Detail:
Hypervolt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure to share how you can turn complex tech into engaging narratives. We want to see how you can position products in a way that resonates with consumers.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, their market positioning, and their competitors. We love candidates who come in with insights and ideas on how to elevate our brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who align with our mission to make EV charging effortless and joyful.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Storytelling Skills: As a Product Marketing Manager, storytelling is key! Make sure your application showcases your ability to turn complex tech into engaging narratives. Use examples from your past work to illustrate how you've done this successfully.
Tailor Your Messaging: We want to see how you can position products effectively. Customise your application to reflect Hypervolt's voice and values. Highlight your experience in consumer electronics and how you’ve crafted messaging that resonates with target audiences.
Highlight Collaboration Experience: This role involves working closely with various teams. Share specific instances where you've collaborated with product, creative, or marketing teams to launch successful campaigns. We love seeing teamwork in action!
Keep It Clear and Concise: Your application should reflect the clarity we value at Hypervolt. Avoid jargon and keep your writing straightforward. Remember, we’re looking for someone who can simplify complex ideas, so let your application be a testament to that skill!
How to prepare for a job interview at Hypervolt
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Hypervolt's products and their unique features. Familiarise yourself with the technology behind EV charging and home energy solutions. This will help you articulate how you can position these products effectively in the market.
✨Craft Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've turned complex tech into engaging narratives in your previous roles. Think about how you can convey the benefits of Hypervolt's products in a way that resonates with consumers.
✨Research Competitors and Market Trends
Dive into competitor analysis and current market trends related to EV charging and consumer electronics. Be ready to discuss how Hypervolt can stand out in this competitive landscape and what insights you've gathered that could influence their marketing strategies.
✨Showcase Your Collaboration Skills
Highlight your experience working cross-functionally with teams like Product, Creative, and Growth. Prepare to discuss specific projects where collaboration led to successful product launches or campaigns, demonstrating your ability to drive results through teamwork.
