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- Tasks: Lead marketing strategies for channel partners in the EV charging industry.
- Company: Hypervolt is revolutionising EV charging with innovative solutions and top-rated customer experience.
- Benefits: Enjoy a competitive salary, career growth opportunities, and a collaborative work culture.
- Why this job: Make a real impact on sustainability while shaping the future of EV adoption.
- Qualifications: 5+ years in channel or B2B marketing, ideally in EV or tech sectors.
- Other info: Join a fast-growing company recognised as a leader in the EV space.
The predicted salary is between 43200 - 72000 £ per year.
Hypervolt is at the forefront of the electric vehicle charging revolution, dedicated to providing innovative and reliable EV charging solutions. We launched in 2021 with the bold ambition to transform the EV charging space through a relentless focus on the customer experience, great software, and beautifully designed British hardware. In a short timeframe, we became Trustpilot's highest rated EV charging manufacturer in the industry. We are proud to have been named the third fastest growing company in the UK, as part of the Deloitte Fast 50, and 6th fastest growing company in EMEA, as part of the Deloitte Fast 500. Additionally, Hypervolt was voted DrivingElectric’s Home EV Charger of the Year 2023 & 2024, a testament to our focus on innovation and democratising EV ownership.
As the Channel Marketing Lead, you will develop and execute marketing strategies that enhance partner engagement, drive revenue growth, and solidify Hypervolt’s leadership in the EV charging space. You’ll collaborate with sales, product, and digital teams to create high-impact campaigns tailored to each channel's unique needs.
Key Responsibilities- Develop and implement targeted marketing strategies for wholesalers, installers, and energy & utility partners to drive demand and sales.
- Design co-marketing programs, sales enablement initiatives, and promotional campaigns that align with partner business models.
- Define and manage marketing budgets for channel initiatives, ensuring optimal ROI.
- Build and maintain strong relationships with channel partners, ensuring alignment on joint marketing initiatives.
- Develop marketing toolkits, sales collateral, and training materials to support partner success.
- Drive partner loyalty through incentives, certifications, and exclusive marketing opportunities.
- Analyze channel performance data to measure campaign effectiveness and optimize strategies.
- Work closely with sales teams to track lead generation, conversion rates, and revenue impact.
- Regularly review partner feedback to refine marketing approaches and improve engagement.
- Partner with digital marketing to align channel campaigns with online and offline strategies.
- Work with product teams to ensure partners are equipped with the latest product insights and messaging.
- Coordinate with customer success and sales to enhance partner experience and drive retention.
- 5+ years of experience in channel marketing, B2B marketing, or partner marketing, ideally within EV, energy, or a related technology sector.
- Strong understanding of wholesale, distribution, installer, and utility partner dynamics.
- Proven track record of developing and executing B2B marketing campaigns that drive revenue.
- Experience with HubSpot, CRM platforms, and data-driven marketing analytics.
- Excellent communication skills, with the ability to influence internal teams and external partners.
- A passion for EV technology, sustainability, and innovation.
- Join a fast-growing leader in the EV space, making a real impact on sustainability.
- Work with top-tier channel partners and shape the future of EV adoption.
- A collaborative and innovative culture where your ideas drive growth.
- Competitive salary, benefits, and career growth opportunities.
Channel Marketing Lead employer: Hypervolt Limited
Contact Detail:
Hypervolt Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Lead
✨Tip Number 1
Familiarise yourself with the EV charging industry and Hypervolt's unique selling points. Understanding their products and customer experience focus will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Network with professionals in the EV and channel marketing sectors. Attend industry events or webinars to connect with potential colleagues and partners, which can provide valuable insights and possibly lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B marketing campaigns you've led. Highlight your experience with channel partners and how your strategies drove revenue growth, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to optimise marketing strategies in the past. This will demonstrate your ability to measure campaign effectiveness, a key aspect of the Channel Marketing Lead role.
We think you need these skills to ace Channel Marketing Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Channel Marketing Lead position. Tailor your application to highlight relevant experience in channel marketing, particularly within the EV or technology sectors.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in channel marketing or B2B marketing. Emphasise your achievements in developing and executing successful marketing campaigns, especially those that drove revenue growth.
Write a Tailored Cover Letter: In your cover letter, express your passion for EV technology and sustainability. Discuss how your skills align with Hypervolt's mission and how you can contribute to their growth through innovative marketing strategies.
Highlight Relevant Skills: Make sure to mention your experience with CRM platforms and data-driven marketing analytics. Highlight your excellent communication skills and ability to build strong relationships with partners, as these are crucial for the role.
How to prepare for a job interview at Hypervolt Limited
✨Know Your Channels
Familiarise yourself with the different channel partners Hypervolt works with, such as wholesalers, installers, and utility companies. Understanding their dynamics will help you tailor your responses and demonstrate your expertise in channel marketing.
✨Showcase Your Campaign Successes
Prepare to discuss specific B2B marketing campaigns you've executed in the past. Highlight how these campaigns drove revenue and engaged partners, as this will showcase your ability to deliver results in a similar role.
✨Emphasise Data-Driven Decisions
Be ready to talk about how you've used data analytics to optimise marketing strategies. Discuss any tools you've used, like HubSpot or CRM platforms, to track performance and make informed decisions.
✨Demonstrate Passion for EV Technology
Express your enthusiasm for electric vehicle technology and sustainability. Share any personal experiences or insights that reflect your commitment to the industry, as this will resonate well with Hypervolt's mission.
