At a Glance
- Tasks: Lead marketing strategies for new build segments and drive subscriber growth.
- Company: Hyperoptic, a top-rated broadband provider with a focus on customer satisfaction.
- Benefits: Remote work options, generous holiday, private medical insurance, and discounts from major brands.
- Other info: Award-winning workplace with a culture of inclusivity and continuous improvement.
- Why this job: Join a dynamic team and make a real impact in the fast-paced broadband industry.
- Qualifications: Experience in customer acquisition and successful marketing campaigns is essential.
The predicted salary is between 50000 - 65000 £ per year.
Office location with Hybrid working: Hammersmith, London
About The Role And The Team
The Senior Segment Marketing Manager (New Build) leads the marketing strategy for one of Hyperoptic's most successful and strategically important growth segments. You'll be responsible for developing insight-led marketing strategies that drive subscriber growth, maximise penetration and bring to life one of Hyperoptic's most compelling propositions – fibre broadband ready from day one, with a pre-installed router enabling customers to get online as soon as they move into their new home.
Working across Brand, CRM, Digital, Sales, Property and Commercial teams, you'll create compelling customer experiences throughout the home-buying journey, whilst collaborating with property developers to identify new growth opportunities and maximise Hyperoptic's presence within sales and marketing suites.
As the marketing lead for the New Build segment, you'll champion the voice of the customer across the business, ensuring customer insight and marketing priorities are represented in cross-functional discussions and senior forums. You'll build strong relationships across teams, influence decision-making and help shape initiatives that deliver exceptional customer experiences and commercial growth.
This is a varied role for a marketer who loves combining creativity with commercial thinking. We're looking for someone who enjoys getting stuck in, thrives in a fast-paced environment and is equally comfortable developing strategy, writing campaign briefs and rolling up their sleeves to deliver outstanding marketing.
What will you be doing?
- Become the marketing expert for the New Build customer, understanding their needs and the home-buying journey.
- Develop insight-led go-to-market strategies and campaigns that bring Hyperoptic's unique Day One Connectivity proposition to life.
- Create compelling customer experiences across every touchpoint, from sales and marketing suites through to move-in communications.
- Build strong relationships with property developers and internal stakeholders to identify new marketing and growth opportunities.
- Inspire and lead cross-functional teams to deliver integrated marketing campaigns that drive subscriber growth.
- Own the end-to-end planning, execution, and optimisation of cross-channel marketing campaigns.
- Develop and deliver quarterly marketing plans with a strong focus on high-impact offline and integrated campaigns.
- Forecast acquisition, renewals, churn, and subscriber performance to support commercial decision-making.
- Define the most effective go-to-market strategies to maximise customer acquisition, penetration, and lifetime value.
- Partner with cross-functional teams to ensure campaigns are delivered seamlessly and achieve maximum ROI.
- Lead virtual teams, providing clear direction and influencing stakeholders to deliver against shared objectives.
- Champion a culture of testing, experimentation, and continuous optimisation, using data and performance insights to improve campaign effectiveness.
What we are looking for?
- Significant experience in a customer acquisition role within a subscription-based business.
- A proven track record of delivering successful marketing campaigns.
- Strong experience developing customer segmentation strategies and executing targeted marketing initiatives.
- Excellent analytical skills with the ability to translate complex data into clear insights and actionable recommendations.
- Outstanding stakeholder management and influencing skills, with experience leading cross-functional or virtual teams.
- The ability to balance strategic thinking with hands‑on delivery in a fast-paced, high-growth environment.
- Exceptional organisational skills, managing multiple priorities while maintaining attention to detail.
- A resilient, results‑oriented mindset with a passion for continuous improvement and commercial success.
- A degree in Marketing, Business, or a related discipline is desirable.
Why work for us?
We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done! Awarded Broadband Provider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We're also very proud to have been awarded Great Place to Work Certification (2022‑23) and UK's Best Workplaces for Wellbeing (2022).
Some of our key Benefits
- Global Remote working for up to 2 weeks per year for those who are able to work remotely
- 25 days' paid holiday increasing each year, to a max of 35
- Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
- Private medical Insurance provided by AXA health
- Life assurance giving you cover of 4 times your base salary
- Partnership with the Kings Trust
- Our pension scheme matches your contributions up to 4%
- Retail offers — discounts from hundreds of recognisable brands
- Free Hyperoptic broadband if you live in a Hyperoptic area
- Enhanced pay for new parents
We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.
What happens next?
- You apply
- We carefully review your application
- We'll get back to you — even if it's a no (for now)
For more information on the Hiring Manager or team for this role, please reach out to Emma Mantle who can support with additional questions.
Senior Segment Marketing Manager (4252) in London employer: Hyperoptic
Hyperoptic is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary and a generous benefits package including 25 days of paid holiday, private medical insurance, and enhanced parental pay. Our hybrid working model in Hammersmith fosters a collaborative and inclusive work culture, where you will have the opportunity to lead critical commercial strategies and make a significant impact on our ambitious growth plans while enjoying the flexibility of global remote working for up to two weeks a year.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Segment Marketing Manager (4252) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hyperoptic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hyperoptic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hyperoptic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hyperoptic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Segment Marketing Manager (4252) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hyperoptic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hyperoptic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hyperoptic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hyperoptic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hyperoptic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hyperoptic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
