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- Tasks: Lead innovative marketing campaigns and connect with target customers.
- Company: Award-winning broadband provider with a focus on customer satisfaction.
- Benefits: Competitive salary, remote work options, generous holiday, and private medical insurance.
- Why this job: Shape the future of marketing in a dynamic, high-growth environment.
- Qualifications: Experience in customer subscription marketing and strong stakeholder management skills.
- Other info: Join a certified Great Place to Work with a culture of excellence.
The predicted salary is between 28800 - 48000 £ per year.
Office location with Hybrid working: Hammersmith 3 days per week
About the role and the Team:
We are seeking a strategic and results-driven Senior Segment Marketing Manager to lead campaign execution and go-to-market initiatives for one of our key consumer segments. You will be responsible for creating multi-channel campaigns and overseeing the end-to-end delivery of them.
In this role, you will have the opportunity to shape how we connect with our target customers by designing and delivering targeted, data-informed marketing campaigns that drive growth. You will collaborate with cross-functional teams including Channel Marketing, Digital, Commercial, Sales, and Brand to create and execute on compelling marketing strategies that deliver on our customer acquisition targets. You will be responsible for campaign ideation and audience segmentation, managing the marketing plan for your segment and tracking its performance.
Segment managers are the go-to point of contact across the business, working cross-functionally and being able to influence others is a must. You must be able to thrive in a high growth, high pressure environment, and be able to balance speed of execution with impact.
What will you be doing?
- Be the subject matter expert for their marketing segment and the customers within it
- Be able to forecast acquisition, renewal and churn trends
- Create and deliver on a quarterly cross-channel marketing plan, with a key focus in offline marketing
- Know which go-to-market strategies and tactics are most likely to drive volume, value and penetration
- Brief virtual teams on the activities required to maximise Hyperoptic's conversion and ROI
- Be accountable for achieving subscriber penetration and value targets
- Execute within a performance culture of rapid experimentation and forensic analysis of KPI drivers
What we are looking for:
- An ambitious marketing expert, who has a desire to own end to end performance
- Very strong experience of working in a customer subscription based environment
- Track record of delivery working in a matrix environment
- Bachelor's degree in Marketing, Business, or related field desirable
- Customer Acquisition in a Commercial organisation
- Proven ability to juggle multiple priorities across different customer groups and projects
- Exceptional stakeholder management with high level of comfort leading virtual teams
- Detail driven and able to articulate simple stories from complex data trends
- Strategic thinker able to see the bigger picture and create visions for the future
- Strong drive to succeed and highly resilient to overcoming problems
Why work for us?
We are in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done! Awarded Broadband Provider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We are also very proud to have been awarded Great Place to Work Certification (2022-23) and UK's Best Workplaces for Wellbeing (2022).
Going beyond the expected:
Whatever we are doing – whether we are liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles:
- We work smarter, together
- We stay focused
- We strive for excellence
Some of our key Benefits:
- Competitive salary
- Global Remote working for up to 2 weeks per year for those who are able to work remotely
- 25 days' paid holiday increasing each year, to a max of 35
- Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
- Private medical Insurance provided by AXA health
- Life assurance giving you cover of 4 times your base salary
- Partnership with the Kings Trust
- Our pension scheme matches your contributions up to 4%
- Retail offers — discounts from hundreds of recognisable brands
- Free Hyperoptic broadband if you live in a Hyperoptic area
- Enhanced pay for new parents
We are committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.
What happens next?
- You apply
- We carefully review your application
- We will get back to you — even if it's a no (for now)
For more information on the Hiring Manager or team for this role, please reach out to Emma Mantle who can support with additional questions.
Senior Segment Marketing Manager in London employer: Hyperoptic
Contact Detail:
Hyperoptic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Segment Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show us you’re not just interested in the role, but also in how you can contribute to our mission of being the UK’s most loved broadband provider.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Segment Marketing Manager. We want to hear how you can drive growth and connect with our customers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Segment Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Segment Marketing Manager. Highlight your experience in customer subscription environments and any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your strategic thinking aligns with our goals. Don’t forget to mention your ability to juggle multiple priorities and work collaboratively.
Showcase Your Data Skills: Since this role involves data-informed marketing campaigns, be sure to include examples of how you've used data to drive decisions in past roles. We love candidates who can turn complex data into simple, actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at Hyperoptic
✨Know Your Segment Inside Out
As a Senior Segment Marketing Manager, you need to be the expert on your target customers. Research their behaviours, preferences, and pain points. This will not only help you answer questions confidently but also demonstrate your commitment to understanding the market.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel campaigns you've led in the past. Be ready to discuss the strategies you used, the results achieved, and how you measured success. This will highlight your ability to drive growth and manage performance effectively.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with various teams, be prepared to discuss your experience in collaborating across departments. Share examples of how you've influenced others and driven projects forward in a matrix environment, showcasing your stakeholder management skills.
✨Demonstrate Your Strategic Thinking
Think about the bigger picture and how your role fits into the company's goals. Be ready to articulate your vision for future marketing strategies and how you would approach customer acquisition and retention. This will show that you're not just focused on execution but also on long-term success.
