At a Glance
- Tasks: Lead and elevate our brand strategy, ensuring a consistent and meaningful customer experience.
- Company: Dynamic company in Hammersmith with a focus on innovation and inclusivity.
- Benefits: 25 days holiday, private medical insurance, and global remote working opportunities.
- Other info: Join a culture that values equal opportunities and personal growth.
- Why this job: Shape a brand that resonates with diverse customers and drives loyalty.
- Qualifications: Extensive brand strategy experience and strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
The Head of Brand and Creative will be responsible for shaping and elevating our brand in the eyes of our customers, ensuring that every interaction they have with us reflects our purpose, values, and market positioning. They will lead the creation and implementation of a comprehensive Brand Strategy designed to strengthen customer perception, drive loyalty, and differentiate us in a competitive landscape.
A core responsibility of the Head of Brand and Creative is to architect and continuously refine a seamless, consistent, and meaningful customer experience across all touchpoints—digital, physical, and interpersonal. By deeply understanding customer needs, behaviours and expectations, they will translate insights into brand‑led initiatives that enhance customer satisfaction and foster long‑term engagement. This Head of Brand and Creative will champion an inclusive and accessible brand identity that resonates with diverse customer groups, ensuring that our brand promise is not only clear but felt every day, in every experience.
What will you be doing?
- Develop and own the company's Brand Strategy, ensuring it clearly articulates who we are, what we stand for, and how we differentiate.
- Build a compelling and consistent brand narrative that deeply resonates with customers and aligns with business strategy.
- Define the desired customer experience in line with the brand promise and ensure it is delivered consistently across all customer touchpoints.
- Partner with Product, Commercial, Sales, CS and Hypernet teams to translate brand strategy into tangible, customer‑facing actions and experiences.
- Define key brand health metrics (e.g., awareness, perception, NPS components, customer sentiment) and track performance regularly.
- Establish and maintain brand guidelines and governance frameworks to ensure consistency across teams, markets, and channels.
- Ensure that team members have KPIs that support the business and divisional goals and drive coaching, support and mentoring to ensure we have high performing team.
- Own and manage the brand budget, ensuring effective prioritisation and allocation of resources across brand, creative, and customer experience initiatives.
- Ensure all brand and customer communications comply with relevant legal, regulatory, and industry standards (e.g., advertising regulations, intellectual property laws, accessibility requirements).
What we are looking for?
- Extensive experience of leading full brand strategy development.
- Managing brand architecture during rebranding, mergers & acquisitions and portfolio optimisation.
- Managing multi‑country brand strategies.
- Strong experience directing TVCs / video content, integrated brand campaigns, digital‑first campaigns, product launch campaigns.
- Understanding of digital advertising, content strategy, social platforms.
- Experience partnering with Executive and Group‑level stakeholders.
- Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.
- Ability to think strategically, provide practical solutions, and make sound decisions in complex and evolving product and customer journey environments.
Some of our key Benefits
- Global remote working for up to 2 weeks per year for those able to work remotely.
- 25 days' paid holiday increasing each year, up to a maximum of 35.
- Extra days off for birthdays, moving homes, weddings/civil partnerships, and volunteering.
- Private medical insurance provided by AXA Health.
- Life assurance providing coverage of 4 times your base salary.
- Partnership with the Kings Trust.
- Our pension scheme matches your contributions up to 4%.
- Retail offers—discounts from hundreds of recognisable brands.
- Free Hyperoptic broadband if you live in a Hyperoptic area.
- Enhanced pay for new parents.
We are committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.
Head of Brand and Creative in London employer: Hyperoptic Ltd
As an employer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers creativity and innovation. Located in Hammersmith, our hybrid working model offers flexibility while providing extensive benefits such as generous holiday allowances, private medical insurance, and opportunities for personal growth through mentorship and coaching. Join us to lead impactful brand initiatives that resonate with diverse customer groups and contribute to a meaningful customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand and Creative in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for branding and creativity shine through. Be authentic and let them see the real you.
✨Tip Number 3
Do your homework! Research the company’s brand strategy and come prepared with ideas on how you can elevate their brand. This shows initiative and that you’re genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Brand and Creative in London
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for branding shine through! We want to see how you connect with our values and purpose. Share examples of how you've shaped brand strategies in the past and what excites you about elevating a brand.
Tailor Your Narrative:Make sure your application tells a compelling story that aligns with our job description. Highlight your experience in managing brand architecture and creating engaging narratives. We love seeing how candidates can weave their experiences into a cohesive brand story!
Be Data-Driven:We’re all about metrics! In your application, mention how you've defined and tracked brand health metrics in previous roles. Show us how you’ve used data to drive decisions and improve customer experiences—numbers speak volumes!
Keep It Professional Yet Personal:While we appreciate professionalism, don’t shy away from letting your personality come through. We want to know the real you! Use a friendly tone and be authentic in your writing. And remember, apply through our website to make sure your application gets to us directly!
How to prepare for a job interview at Hyperoptic Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and values. Understand how they position themselves in the market and be ready to discuss how you can elevate that brand. Show them you’re not just familiar with their work but passionate about it!
✨Craft Your Brand Narrative
Prepare a compelling narrative about your own professional journey and how it aligns with the company’s mission. Think about specific examples where you've successfully shaped brand strategies or enhanced customer experiences. This will help you connect your experience directly to what they’re looking for.
✨Engage with Stakeholders
Since this role involves partnering with various teams, think of ways to demonstrate your collaborative skills. Prepare examples of how you've effectively engaged with different stakeholders in past roles. This will show that you can navigate complex environments and drive brand initiatives across departments.
✨Metrics Matter
Be ready to discuss key brand health metrics and how you've used them to measure success in previous roles. Understanding NPS, customer sentiment, and other performance indicators will show that you can track and refine brand strategies effectively. Bring data-driven insights to the table!
