At a Glance
- Tasks: Shape and deliver innovative marketing strategies for Financial Institutions and D&O practices.
- Company: Join Howden, a global insurance group with a unique employee-owned culture.
- Benefits: Enjoy work-life balance, career progression, and regular team socials.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a supportive, energetic marketing team.
- Qualifications: Proven marketing experience, strong communication skills, and team leadership abilities.
The predicted salary is between 59400 - 72600 £ per year.
Who are we?
Howden is a global insurance group with employee ownership at its heart.
Together, we have pushed the boundaries of insurance.
We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries.
People join Howden for many different reasons, but they stay for the same one: our culture.
It's what sets us apart, and the reason our employees have been turning down headhunters for years.
Whatever your priorities - work / life balance, career progression, sustainability, volunteering - you'll find like-minded people driving change at Howden.
The Role
We're looking for an experienced , creative and commercially minded Senior Marketing Manager to help drive the continued growth of two of Howden's most established and exciting practices : Financial Institutions and Directors & Officers (D&O) .
D&O has a special place in Howden's story too - the very first insurance policy bound by our founder , David Howden , was a D &O policy.
This is a brilliant opportunity to work at the heart of two complementary specialty businesses , shaping strategic marketing and communications programmes that elevate market profile, deepen client relationships and help unlock growth.
You'll be a trusted partner to senior stakeholders - getting under the skin of their prio rities , spotting opportunities and turning business ambition into creative, e ffective marketing and communications activity.
You'll also lead and develop a team of two marketing professionals, giving them the guidance, energy and support they need to do great work and keep growing.
You'll join a marketing team where culture really matters.
We'd describe ourselves as friendly, supportive and energetic - a team with a strong work ethic, plenty of personality and a genuine focus on balance, wellbeing and enjoying what we do.
We take development seriously, with regular training, coaching and 1-1s to help people build confidence and progress.
We also make time to connect as a team , with socials throughout the year - from our annual sports day to monthly book club.
We're predominantly office-based ( at least three days a week ) to support collaboration , connection and momentum - balanced with regular flexibility to work from home.
- What you'll be doing
- Shape and deliver the marketing strategy for the Financial Institutions and D&O practices in close partnership with business leadership.
- Partner with senior stakeholders as a strategic marketing adviser, translating commercial priorities into high-impact activity.
- Create compelling value propositions, thought leadership and market-facing communications that bring the practices' expertise to life.
- Lead integrated, multi-channel campaigns across digital, social media, email, events, PR and content marketing.
- Craft engaging communications for internal and external audiences, with clear, consistent messaging and a strong brand voice.
- Work with subject matter experts to turn insight and expertise into content that strengthens market positioning and client engagement.
- Lead, coach and develop a team of two, creating the clarity, confidence and momentum they need to perform at their best.
- Build strong connections across the wider Specialty marketing team and international marketing network to spark ideas, share best practice and create opportunities for collaboration.
- Keep activity moving at pace by managing budgets, project plans and timelines efficiently and to a high standard.
- Use performance insight to understand what's working, spot opportunities and keep improving marketing effectiveness.
- Who we're looking for
- A confident communicator with strong writing, presentation and relationship-building skills.
- Highly organised, with sharp project management skills and excellent attention to detail.
- Experienced in managing senior stakeholders, building credibility and influencing with confidence.
- A proactive, solutions-focused approach and the ability to manage multiple priorities in a fast-paced environment.
- Experience leading and developing team members.
- Collaborative, adaptable and commercially minded.
- Confident operating across a broad marketing mix, including content, digital, events, social media and PR.
- Significant marketing experience in a similar B2B professional services, financial services or insurance environment.
- Experience working within, or marketing to, financial institutions would be highly advantageous.
Including any of the following: Asset Management, Private Equity, Banks & Wealth, Financial Advisory, Insurance Companies, Fintech and Digital Assets.
- Experience delivering global or international campaigns is desirable.
What do we offer in return?
A career that you define.
At Howden, we value diversity - there is no one Howden type.
Instead, we're looking for individuals who share the same values as us: Our successes have all come from someone br
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Senior Marketing Manager employer: hyperiongrp
Howden is an exceptional employer that prioritises employee ownership and a vibrant work culture, making it a unique place to thrive professionally. With a strong focus on work/life balance, career progression, and a collaborative environment, employees are empowered to make meaningful contributions while enjoying opportunities for personal development and community engagement. Joining Howden means being part of a passionate team dedicated to driving change and supporting one another in a fast-paced, inclusive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for hyperiongrp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like hyperiongrp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with hyperiongrp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at hyperiongrp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit hyperiongrp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of hyperiongrp:Show us that you’ve done your homework! In your application, briefly mention what you admire about hyperiongrp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at hyperiongrp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at hyperiongrp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At hyperiongrp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
