UK Sales / Commercial Director

The Company

Our client is a rapidly scaling business at the forefront of delivering construction and infrastructure solutions, primarily serving the public and private commercial sectors. It is an entrepreneurial, fast-moving environment where people are encouraged to innovate, collaborate, and drive growth. With a strong close-knit culture, they are looking for a Sales Director who is not just a leader but a hands-on coach who can elevate their existing sales and marketing function while navigating the challenges of a high-growth organisation.

The Role

We are looking for a highly experienced, hands-on Sales Director who can lead a growing sales team, oversee marketing and business development, and drive strategic customer engagement. The ideal candidate will be a dynamic leader with experience in construction-type projects, comfortable with ambiguity, and adept at operating at both tactical and strategic levels. You will have full responsibility for sales performance, helping our team become more strategic with customers while also bridging internal gaps to ensure seamless delivery in collaboration with operations. Given our fast growth, you will play a key role in shaping our sales processes, account management strategies, and market positioning. This role requires a leader who is not afraid to get their hands dirty—someone who will work directly with the sales team, engage at a C-level with customers, and bring structure to our evolving sales function.

Key Responsibilities

• Sales & Business Development

• Lead, mentor, and upskill a team of 11 sales professionals, driving a more strategic approach to customer engagement.
• Own the end-to-end sales cycle, from new business acquisition to account growth and retention.
• Develop and refine the sales strategy to drive sustainable revenue growth.
• Work closely with business development (qualifying leads) and marketing (a team of one) to ensure a coordinated and data-driven approach to market penetration.
• Drive sales effectiveness by introducing best practices, refining sales processes, and enhancing CRM use.
• Identify and capitalise on public and private sector (commercial & industrial) opportunities ensuring the company remains a trusted partner for government and infrastructure projects.

• Leadership & Collaboration

• Serve as the bridge between sales and operations, ensuring a smooth customer onboarding process while resolving any internal friction.
• Work closely with Operations, Finance, and Senior Leadership to align revenue goals with delivery capabilities.
• Represent the company at C-level meetings with customers, fostering long-term relationships and ensuring the company delivers maximum value.

• Marketing & Positioning

• Oversee the marketing function, ensuring our messaging aligns with market needs and drives high-quality leads.
• Work with the marketing lead to enhance brand positioning, digital presence, and thought leadership.

Key Challenges & Opportunities

• Scaling with Structure – As we grow rapidly, we need a leader who can bring process and clarity without stifling agility.
• Sales & Operations Alignment – Work to streamline collaboration between sales and operations to ensure seamless customer onboarding.
• Public Sector Focus – With most business coming from government, education, and infrastructure projects, an understanding of public procurement and frameworks is essential.
• Building a High-Performing Team – Elevate the strategic capabilities of our sales team, ensuring they operate at the highest level with customers.

What We’re Looking For

• Experience & Expertise:

• Proven track record in leading and growing sales teams within a scaling business.
• Experience in construction, infrastructure, or large-scale projects is highly desirable.
• Public sector sales experience – understanding of procurement processes and frameworks is a big plus.
• Comfortable in an ambiguous, fast-paced environment, with the ability to implement structure as needed.
• Strong business acumen, able to engage at a C-level and lead high-value negotiations.
• Experience managing or working closely with marketing and business development teams.

• Leadership & Culture Fit:

• Hands-on leader – willing to roll up your sleeves and work directly with the team.
• Excellent relationship builder – can collaborate across functions and resolve internal tensions.
• A coach and mentor – passionate about developing people and fostering a high-performance culture.
• Fun, energetic, and aligned with the company’s family-oriented, fast-moving culture.

What’s in It for You?

• Competitive base salary + performance-based commission.
• The opportunity to shape a high-growth business and play a pivotal role in its success.
• A leadership position in a supportive, team-driven, entrepreneurial culture.
• The chance to build a best-in-class sales and marketing function.

If you are a hands-on, strategic sales leader looking to make an impact in a fast-growing business, we’d love to hear from you!