At a Glance
- Tasks: Lead menswear product development from concept to production, creating hero products that resonate with customers.
- Company: Join Legend London, a fast-growing menswear brand focused on modern essentials.
- Benefits: Competitive salary, bonus, and the chance to shape a global brand's future.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic environment while driving growth and innovation.
- Qualifications: Experience in menswear product development and a strong commercial mindset required.
The predicted salary is between 60000 - 80000 £ per year.
We’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Head of Menswear Product to support the next phase of growth. We’re looking for a highly commercial, product-led operator who understands how to build menswear products that genuinely scale within modern DTC.
Legend are looking for someone who understands:
- Product-market fit
- Customer psychology
- Fit and fabric
- Hero product development
- How product directly impacts growth, retention and brand positioning
If you’ve operated inside a scaling fashion or DTC apparel brand and enjoy building commercially successful products within fast-moving founder-led environments - this could be the role for you.
About Legend London: Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles. The brand has scaled rapidly through a combination of:
- Strong product
- eCommerce
- Performance marketing
- Highly effective social-first creative
With a growing global customer base and ambitious expansion plans, Legend are now entering the next stage of scale - focused on building category-defining menswear products that can continue driving growth internationally. Product sits at the centre of that strategy.
Role Overview: As Head of Menswear Product, you will lead the product direction across the brand — owning development from concept through to production. This is a highly commercial role focused on:
- Building hero products
- Improving fit and product quality
- Identifying scalable product opportunities
- Creating ranges that customers genuinely want to buy repeatedly
You’ll work closely with leadership, creative and growth teams, helping shape the future direction of the brand through product. The role requires someone who combines:
- Strong product instinct
- Commercial awareness
- Deep understanding of menswear construction
- Holding the ability to execute quickly inside a scaling DTC environment
Main Responsibilities:
- Design & Product Creation: Bring creative input into the menswear range, supporting product ideas from concept through to launch. Work closely with the Founders and Product team to shape design direction across core and seasonal collections. Support product concepting, bringing newness, taste level and a clear menswear point of view into the range. Input into fabric, fit, colour, detail, silhouette, trims and finish. Identify gaps in the current product range and opportunities for improvement or category expansion. Translate customer insight, product performance and market trends into future product decisions. Help build collections that balance creativity, commerciality and scalability for the Legend customer.
- Product Development & Direction: Lead the development of commercially scalable menswear products. Drive product direction across key categories. Identify opportunities for new hero products and category expansion. Continuously improve and evolve existing bestsellers. Ensure all products align with the Legend customer and wider brand positioning.
- Fit, Fabric & Product Quality: Own fit development and product consistency across the range. Lead fittings, product reviews and wear testing. Select fabrics balancing quality, comfort, durability and commerciality. Drive improvements across construction, finish and overall product experience. Maintain high standards across all stages of development and production.
- Commercial Product Strategy: Analyse product performance and customer behaviour. Understand what drives conversion, retention and repeat purchase. Work closely with Growth and Ecommerce teams to align product with customer demand. Support margin optimisation without compromising product quality or brand perception. Help shape product decisions using both customer insight and commercial performance.
- Supplier & Production Management: Manage relationships with suppliers and factories. Oversee sampling, revisions and approvals. Support sourcing and production decisions. Ensure timelines, quality and commercial objectives are delivered effectively. Work closely with production partners to improve consistency and scalability.
- Cross-Functional Collaboration: Work closely with Creative, Growth and Ecommerce teams. Ensure product works effectively across ecommerce and paid media environments. Support campaign launches and key trading periods. Bring product insight into wider commercial and brand discussions.
Expectations:
- Highly commercial mindset
- Strong menswear product instinct
- Comfortable operating inside founder-led environments
- Able to balance creativity with scalability
- Strong attention to detail across fit, construction and finish
- High bias for action and execution
- Comfortable moving quickly and making decisions
Required Skills & Experience:
- Strong menswear product development experience
- Experience within fashion, apparel or DTC consumer brands
- Deep understanding of:
- Fit
- Fabrics
- Garment construction
- Sourcing
- Production
- Strong commercial awareness
- Experience managing suppliers and development processes
- Comfortable operating cross-functionally within scaling businesses
Bonus If You Have:
- Experience within fast-scaling DTC brands
- Exposure to performance-led ecommerce businesses
- Experience building globally scalable hero products
- Strong understanding of customer psychology within menswear
Salary & Benefits: Competitive base salary + bonus. London based. High-growth environment with genuine ownership. Opportunity to shape the future product direction of a scaling global brand.
If this sounds like you then hit apply or email Sam to find out more! Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.
Head of Menswear Design / Product – Legend London in Slough employer: HyperGrowth Recruitment
Legend London is an exceptional employer, offering a dynamic and fast-paced work environment that fosters creativity and innovation in menswear design. With a strong focus on employee growth and development, team members are empowered to take ownership of their projects while collaborating closely with leadership and cross-functional teams. Located in London, the company provides competitive salaries, bonuses, and the unique opportunity to shape the future of a rapidly expanding global brand, all within a culture that values diversity and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Menswear Design / Product – Legend London in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who have worked with DTC brands. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your passion for menswear! When you get the chance to meet potential employers, share your insights on current trends and what makes a great product. This will show them you're not just another candidate, but someone who truly gets the market.
✨Tip Number 3
Prepare for interviews by diving deep into Legend London's products. Know their bestsellers and think about how you could improve or expand their range. This will demonstrate your commitment and understanding of their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Legend London.
We think you need these skills to ace Head of Menswear Design / Product – Legend London in Slough
Some tips for your application 🫡
Show Your Passion for Menswear:When writing your application, let your love for menswear shine through! Share specific examples of your experience in product development and how you've contributed to successful collections. We want to see your enthusiasm for the industry!
Tailor Your Application:Just like you would tailor a suit, make sure your application is customised for this role. Highlight your relevant skills and experiences that align with the job description. This will show us that you understand what we're looking for at Legend London.
Be Commercially Savvy:We’re after someone who gets the business side of things too! In your application, mention how your product decisions have positively impacted growth or customer retention in previous roles. Show us you can balance creativity with commerciality!
Keep It Clear and Concise:While we love a good story, keep your application straightforward and to the point. Use clear language and structure your thoughts well. This will help us quickly see why you're the perfect fit for the Head of Menswear Product role!
How to prepare for a job interview at HyperGrowth Recruitment
✨Know Your Product Inside Out
Before the interview, dive deep into Legend London's menswear products. Understand their fit, fabric choices, and what makes their hero products stand out. This knowledge will help you demonstrate your strong product instinct and commercial awareness during the discussion.
✨Showcase Your Commercial Mindset
Prepare to discuss how you've previously driven product development that aligns with customer demand and business growth. Bring examples of how your decisions have positively impacted conversion rates and retention in past roles, especially in DTC environments.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with creative, growth, and ecommerce teams. Be ready to share specific instances where your collaboration led to successful product launches or improvements, showcasing your ability to operate effectively in a scaling business.
✨Be Ready for Quick Decision-Making
Since the role requires a high bias for action, prepare to discuss situations where you had to make quick decisions under pressure. Illustrate how you balanced creativity with scalability while ensuring product quality and brand perception were maintained.
