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For Companies At a Glance
- Tasks: Lead customer communications via Email, SMS, and WhatsApp to boost retention and engagement.
- Company: Join Hairburst, a fast-growing hair care brand dedicated to healthy hair for everyone.
- Benefits: Enjoy hybrid work, company trips, monthly socials, and 40% off for friends and family.
- Why this job: Be part of a thriving e-commerce environment with opportunities for growth and creativity.
- Qualifications: 3+ years in CRM, preferably in beauty or wellness, with strong data-driven skills.
- Other info: Diversity and inclusion are key values; all backgrounds are encouraged to apply.
The predicted salary is between 28800 - 42000 £ per year.
Senior CRM Executive – Hairburst
Rewarding Salary + Benefits
Hybrid – 2 days in Manchester per week
We\’ve teamed up with the fast growing hair care brand, Hairburst, who are now in the market to secure a Senior CRM Executive to join the team.
Company Overview
At Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest, longest hair possible, with our specially formulated hair care vitamins and cosmetics.
Each Hairburst product is uniquely formulated using safe, natural and proven ingredients for healthy hair maintenance, and benefits can be seen in as little as 90 days.
We are now an established 10 year old brand selling both on our Shopify store and in 30,000 retailers globally. We are going through rapid growth and taking things to the next level on an international basis!
Check out what they are doing here: https://www.hairburst.com/
Role Overview
As the Senior CRM Executive, you will play a pivotal role in leading customer communications across Email, SMS, and WhatsApp, working closely with the CRM Manager to drive customer retention, loyalty, and engagement. You will be responsible for creating targeted, relevant, and innovative communications that support business growth and customer satisfaction. This is an exciting opportunity to develop within a fast-paced e-commerce environment and a thriving industry.
Key Responsibilities
- Plan, create, and execute targeted, personalized, and data-driven communications via Email, SMS, and WhatsApp.
- Collaborate with the CRM Manager to maintain and optimize a global CRM calendar.
- Own and lead the execution of customer lifecycle campaigns, including onboarding, retention, and win-back strategies.
- Develop compelling, brand-aligned content and copy for CRM campaigns, working closely with the brand team to ensure all campaigns meet design and branding standards.
- Build and maintain CRM automation workflows using triggers, dynamic segmentation, and complex templates.
- Continuously optimize campaign performance through testing
- Analyse campaign performance and customer data to identify trends and actionable insights, presenting these findings and recommendations to the CRM team and wider stakeholders.
- Monitor and enhance key CRM metrics such as deliverability, engagement, and conversion.
- Contribute to strategy discussions by providing insights and recommendations for growth opportunities.
Ideal Candidate Profile
- Minimum of 3 years of CRM experience, preferably in e-commerce within the beauty, health, or wellness industry.
- Proven ability to create effective customer communications across multiple channels (Email, SMS, WhatsApp), ideally with experience in international markets.
- Proficiency in data-driven CRM platforms (e.g., Iterable, Klaviyo, or similar) and familiarity with automation workflows and segmentation strategies. Ideally with knowledge of templating languages such as Handlebars or Liquid.
- Strong understanding of email design principles and ability to write engaging, brand-consistent copy.
- Data-driven mindset with strong analytical skills to interpret campaign results and improve strategies.
- Experience working with subscriptions-based businesses is desirable.
Benefits
- Rewarding salary
- Hybrid working, with 2 days per week in our Manchester office
- Company trips abroad
- Monthly socials
- Monthly staff order allowance
- 40% off for friends and family
- Access to co-working locations worldwide
- An opportunity to grow with one of the most exciting brands in the UK!
If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more!
At Hairburst, diversity and inclusion are at the core of our values. We encourage candidates from all backgrounds to apply and are committed to creating an inclusive workplace where everyone can thrive.
Senior CRM Executive - Hairburst employer: HyperGrowth Recruitment
Contact Detail:
HyperGrowth Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - Hairburst
✨Tip Number 1
Familiarize yourself with Hairburst's brand and products. Understanding their unique selling points and customer base will help you tailor your approach during the interview, showcasing how your experience aligns with their mission.
✨Tip Number 2
Highlight your experience with CRM platforms, especially if you've worked with tools like Iterable or Klaviyo. Be ready to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on expertise.
✨Tip Number 3
Prepare examples of how you've used data to drive decisions in your previous roles. Being able to present insights from past campaigns will show that you have a data-driven mindset, which is crucial for the Senior CRM Executive position.
✨Tip Number 4
Since the role involves collaboration with various teams, think of instances where you've successfully worked cross-functionally. Sharing these experiences will highlight your teamwork skills and ability to contribute to strategy discussions.
We think you need these skills to ace Senior CRM Executive - Hairburst
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior CRM Executive position at Hairburst. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasize your CRM experience, particularly in e-commerce and the beauty or wellness industry. Provide specific examples of successful campaigns you've managed and the impact they had on customer engagement.
Showcase Your Skills: Make sure to mention your proficiency with data-driven CRM platforms and any experience with automation workflows. If you have knowledge of templating languages like Handlebars or Liquid, highlight that as well.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for the brand and the role. Discuss how your values align with Hairburst's commitment to diversity and inclusion, and express your enthusiasm for contributing to their growth.
How to prepare for a job interview at HyperGrowth Recruitment
✨Know Your CRM Tools
Make sure to familiarize yourself with the CRM platforms mentioned in the job description, like Iterable or Klaviyo. Be ready to discuss your experience with these tools and how you've used them to drive customer engagement.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've analyzed campaign performance in the past. Highlight specific metrics you monitored and how you used data insights to optimize campaigns for better results.
✨Demonstrate Your Copywriting Skills
Since you'll be creating content for various channels, bring samples of your previous work or be prepared to discuss your approach to writing engaging, brand-aligned copy that resonates with customers.
✨Understand the Brand and Its Values
Research Hairburst and its products thoroughly. Understand their mission and values, and be ready to explain how your skills and experiences align with their goals, especially in promoting healthy hair care.
