Performance Content Executive - Gymproluxe

Performance Content Executive – Gymproluxe

Rewarding Salary + Benefits

Permanent – Full-Time

Remote (UK-based)

We’ve teamed up with Gymproluxe, an innovative fitness brand redefining the home workout experience, who are now in the market to secure a skilled Performance Content Executive to drive impactful campaigns and making a difference in the fitness world. As they continue to scale at pace, this is an excellent opportunity to join a hypergrowth team, driving growth and creativity in their social media advertising effort to help continue establishing the brand as a household name within the fitness space.

Company Overview

Born in the depths of lockdown 2020, Gymproluxe was the brainchild of Ben Gulliver, who, facing gym closures and limited space at home, knew there had to be a better way to stay fit. Determined to keep up his training without cluttering his parents\’ house with bulky equipment, he set out to invent a versatile, space-saving workout solution. After months of relentless prototyping, the Gymproluxe band and bar system was born, redefining the home fitness experience.

Fast forward, and Gymproluxe has rapidly gained traction and acclaim, recently celebrated as one of the top fitness innovations of 2023 by ITV. With a loyal user base and national recognition, Gymproluxe is on the path to becoming a household name in fitness.

Learn more about Gymproluxe products here: Gymproluxe Store

The Role

We are searching for a talented Performance Content Executive to make a significant impact across Paid Social. In this role, you\’ll lead the development and execution of innovative paid social creative, focusing on Meta, (Instagram & Facebook) & TikTok, to elevate our brand presence and drive exceptional ROI for our paid social ads. This is an exciting opportunity to join a dynamic D2C brand growing at pace. You will be creative and analytical, being able to communicate a clear message through creatives and determine the best ways to vary content for different audiences.

Key Responsibilities

• Creative Leadership: Lead and own end-to-end creative ideas for always-on paid social campaigns, ensuring fresh ideas, brand consistency, and skilful writing to drive increased sales, brand awareness, and overall brand equity.
• Campaign Development: Develop and execute social media creative strategies that align with our brand\’s business objectives. Conceptualise and pitch creative ideas for TikTok, Facebook, and Instagram ad platforms, including UGC, high-production ads, motion graphic ads, and static design ads.
• Data-Driven Insights: Utilise creative data to measure and report on campaign performance. Provide actionable insights and recommendations to optimize future campaigns and improve performance.
• Content Creation: Lead ideation, build storyboards, create visual mock-ups, and drive the content concepting process. Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads. Create intricate and in-depth briefs for UGC creators.
• Collaboration: Work closely with editors and media buyers to ensure the quality and effectiveness of creative deliverables.
• Optimisation: Understand what makes creative convert and continually optimise creative performance within ad campaigns on Meta, TikTok, Facebook, and Instagram.
• Trend Awareness: Stay updated on industry trends, market research, and consumer insights to inform our creative strategies. Establish authority on creative best practices and thought leadership within the paid social space.
• Project Management: Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of work.

Requirements

• Proven experience as a Performance Content Executive or in a similar role, preferably in a direct-to-consumer or e-commerce environment.
• Strong understanding of paid social media advertising platforms, particularly Meta (Facebook, Instagram) and TikTok.
• Strong analytical skills and experience with data analysis and reporting. Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams.
• Knowledge of current trends in videography, paid social, and digital marketing. Strong understanding of social media platforms and their respective video requirements.
• Data-driven mindset, with the ability to analyse and act on performance metrics.
• Experience collaborating with creative teams to produce high-performing ad content.
• Exceptional organisational and multitasking skills, with attention to detail.
• Excellent communication and teamwork abilities.
• Familiarity with tools for campaign tracking and performance analysis.

Preferred Experience

• Background in fitness, sporting goods, or e-commerce industries.
• Experience in a high-growth start-up environment.
• Passion for fitness and home workouts.

Benefits

• Rewarding Salary + Benefits.
• Flexible remote working — work from anywhere in the UK.
• An incredible hypergrowth environment with opportunities for career advancement.
• Generous paid holiday allowance.
• An opportunity to be part of a team revolutionising the fitness industry with innovative products.

If this sounds like you, hit apply or email Kyle at kyle@hypergrowthrec.co.uk to find out more!