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- Tasks: Lead the creation of engaging ad content to drive conversions and revenue growth.
- Company: Join Nutrition Geeks, a fast-growing innovator in the nutrition and supplements market.
- Benefits: Enjoy a competitive salary, uncapped bonuses, 30 days holiday, and private healthcare.
- Why this job: Be part of a dynamic team shaping the future of health and wellness marketing.
- Qualifications: 1+ years in paid social strategy; strong copywriting and analytical skills required.
- Other info: Diversity is key; we support all backgrounds in our recruitment process.
The predicted salary is between 36000 - 60000 £ per year.
Up to £45,000 + performance based bonus pool of £15,000 (uncapped) Luton – on site
Nutrition Geeks, a Luton-based innovator disrupting the nutrition space, is on the hunt for a Paid Social Creative Strategist to join our fast-scaling team!
Company Overview:
The Mission: Make high quality nutrition & supplements accessible & affordable to everyone. Founded in 2020, Nutrition Geeks is one of the fastest-growing CPG brands in the UK, on track to do nine figures revenue in 2025. Since our launch we’ve quickly gained a significant foothold in the UK supplements market, from being the top selling supplement brand on both TikTok Shop and Amazon UK, to a website that’s growing 2000% year over year and is now the largest sales channel. We’re now gearing up for our next level of growth as we build a team of A+ players to help cement Nutrition Geeks as a global leader in the health and supplement space.
About The Role:
We’re looking for a direct response-oriented Paid Social Creative Strategist to supercharge our ad creative performance. You’ll take the lead on ideating, scripting, and overseeing the creation of high-impact ad content that scales. As the first ad creative hire, this is your chance to create and shape the division for a hyper-growth DTC startup and directly influence revenue growth.
Responsibilities:
- Creative Strategy & Execution: Develop and execute 100+ engaging ad concepts monthly that resonate with our target audience and drive conversions
- Research & Analysis: Using tools like Foreplay or Atria, conduct deep customer & competitor research to identify ad concepts and angles that will resonate with customers
- AI Integration: Explore and implement AI software solutions to enhance content output and creative efficiency
- Performance Optimisation: Monitor campaign performance using tools like Atria and Motion, using data to influence iterations and new creative ideas
- Content Diversity: Lead initiatives to increase creative diversity across our ad accounts, owning the full creative lifecycle from concept to production
- Cross-Team Collaboration: Partner closely with senior team members and founders to coordinate video production teams, UGC creators, and the editing team to deliver standout paid social content
- Creative Direction: Brief and coordinate static, UGC, and video ad creative to production teams, managing the process end-to-end
- Copywriting: Create and edit direct response ad copy and scripts across various formats (UGC, design, video ads etc.)
- Trend Research: Conduct daily ad creative & social media research to stay ahead of trends and identify winning concepts
Skills You’ll Need:
- At least 1 year of experience managing paid social creative strategy in an e-commerce setting (experience in health & wellness/beauty a bonus)
- Proven direct response copywriting ability with a deep understanding of consumer psychology and market states of awareness
- Experience using Atria/Motion, Foreplay or other similar creative analytics tools
- Ability to problem-solve & pivot quickly in a fast-paced startup environment
- Ambitious, self motivated and excited to drive growth
- A data-driven mindset to refine ad concepts and boost performance
- Proactive, creative thinking with the ability to deliver high-quality content under tight deadlines
- Strong organisational skills and attention to detail to ensure seamless creative execution
- A passion for health/wellness is a plus
- DTC obsessed
Benefits:
- Competitive base salary £40-45k doe + performance-based bonus pool of £15k (uncapped)
- 30 days holiday, including Bank Holidays
- Work with a tight-knit high performing team
- Private Healthcare
- Company Pension
- Free Nutrition Geeks supplements
- Rapid career growth opportunities as we scale globally
If this sounds like you, hit apply or email Sam at sam@hypergrowthrec.co.uk to find out more! Nutrition Geeks is all about building a diverse, driven team. We welcome all backgrounds and will support you through the recruitment process – let us know if you need adjustments.
Paid Social Creative Strategist - Nutrition Geeks employer: HyperGrowth Recruitment
Contact Detail:
HyperGrowth Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Creative Strategist - Nutrition Geeks
✨Tip Number 1
Familiarise yourself with Nutrition Geeks' products and their unique selling points. Understanding what makes their supplements stand out will help you tailor your creative strategies to resonate with their target audience.
✨Tip Number 2
Stay updated on the latest trends in paid social advertising, especially within the health and wellness sector. This knowledge will enable you to propose innovative ad concepts that align with current consumer interests.
✨Tip Number 3
Network with professionals in the e-commerce and health industries. Engaging with others in these fields can provide insights into effective strategies and may even lead to valuable connections that could benefit your role.
✨Tip Number 4
Prepare to discuss how you would use data analytics tools like Atria and Motion to optimise ad performance. Demonstrating your ability to leverage data for creative decision-making will show your alignment with the company's goals.
We think you need these skills to ace Paid Social Creative Strategist - Nutrition Geeks
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Paid Social Creative Strategist position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in paid social creative strategy, particularly in e-commerce. Emphasise any direct response copywriting skills and familiarity with tools like Atria or Motion.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health and wellness, as well as your understanding of consumer psychology. Mention specific examples of how you've successfully driven ad performance in previous roles.
Showcase Your Creativity: If possible, include a portfolio or links to previous ad campaigns you've worked on. Highlight your ability to create engaging content and your experience with diverse formats such as UGC and video ads.
How to prepare for a job interview at HyperGrowth Recruitment
✨Showcase Your Creative Portfolio
Bring examples of your previous ad campaigns and creative work to the interview. Highlight how your strategies have driven engagement and conversions, especially in the e-commerce space.
✨Understand the Brand's Mission
Familiarise yourself with Nutrition Geeks' mission to make nutrition accessible and affordable. Be prepared to discuss how your creative strategies can align with and enhance this mission.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used analytics tools like Atria or Motion in past roles. Discuss specific examples where data influenced your creative decisions and improved campaign performance.
✨Stay Ahead of Trends
Research current trends in the health and wellness sector, particularly in paid social advertising. Bring insights to the interview on what’s working now and how you can apply these trends to Nutrition Geeks’ campaigns.
