Brand Manager - Abbott Lyon Man in Manchester

Hybrid - 3 days per week in the Manchester Hub. Full Time.

We’ve teamed up with one of the fastest-growing jewellery brands in the UK, Abbott Lyon, who are now launching an exciting new sub-brand: Abbott Lyon Man.

Company Overview:

Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.

With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.

Overview:

The Brand Manager will lead the day-to-day brand building and execution for Abbott Lyon Man, working closely with the Brand Director and wider marketing team. This role sits within a structured, high-performing Brand function, with support across content, influencer, social, performance marketing, and eCommerce - but the Brand Manager will be the clear owner and driving force behind the men’s proposition.

You’ll be responsible for ensuring Abbott Lyon Man launches with a clear identity, a strong aesthetic, and a compelling social-first marketing strategy that resonates with the target customer. This is a build role — with huge ownership, and the opportunity to grow a team as the brand scales.

Key Responsibilities:

• Brand strategy & execution
• Act as the Brand Guardian for Abbott Lyon Man - protecting and shaping the brand identity, tone, and customer positioning
• Support the Brand Director in translating overarching Abbott Lyon strategy into a clear and compelling men’s brand proposition
• Own the men’s brand roadmap: launches, content pillars, key moments, seasonal planning
• Ensure all outputs align with brand guidelines and performance objectives
• Influencer & partnerships
• Develop and execute influencer strategies to support awareness and commercial growth
• Identify and build relationships with male creators, tastemakers, and brand partners
• Own gifting, seeding, and creator collaborations - ensuring content feels authentic and premium
• Work closely with the wider team to ensure influencer output aligns with brand tone and product priorities
• Own Abbott Lyon Man’s social media presence - ensuring consistent content output and a strong community voice
• Drive engaging, culturally relevant content that resonates with a male audience
• Work with internal creatives to shape styling, shoots, and product storytelling
• Track and report on channel performance and engagement trends
• Cross-functional collaboration
• Partner with performance marketing to ensure paid social creative and messaging remains aligned with the men’s brand identity
• Work with eCommerce and product teams to ensure launches land strongly and product storytelling is clear
• Collaborate with the wider Abbott Lyon marketing team to ensure brand cohesion across channels

What you’ll bring:

• Proven experience in brand marketing, content, social, or influencer-led brand building
• Strong taste level - understands what “premium but accessible” looks like in the men’s lifestyle space
• Highly organised and comfortable managing multiple projects at pace
• Confident communicator who can work cross-functionally and drive momentum
• Ambitious, self-motivated, and excited by building something from scratch

Rewarding salary package. 25 days holiday +