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- Tasks: Lead brand building for Abbott Lyon Man and create a compelling marketing strategy.
- Company: Join one of the UK's fastest-growing jewellery brands, Abbott Lyon.
- Benefits: Enjoy a rewarding salary, hybrid work, 25 days holiday, and discounts.
- Why this job: Be a key player in launching a new men's brand with huge growth potential.
- Qualifications: Experience in brand marketing and a passion for building something from scratch.
- Other info: Join a diverse team and enjoy regular socials and career development opportunities.
The predicted salary is between 35000 - 45000 £ per year.
We’ve teamed up with one of the fastest‑growing jewellery brands in the UK, Abbott Lyon, who are now launching an exciting new sub‑brand: Abbott Lyon Man.
Company Overview
Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest‑growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high‑quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter. With a laser‑sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well‑established competitors. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.
Role Overview
The Brand Manager will lead the day‑to‑day brand building and execution for Abbott Lyon Man, working closely with the Brand Director and wider marketing team. This role sits within a structured, high‑performing Brand function, with support across content, influencer, social, performance marketing, and eCommerce – but the Brand Manager will be the clear owner and driving force behind the men’s proposition. You’ll be responsible for ensuring Abbott Lyon Man launches with a clear identity, a strong aesthetic, and a compelling social‑first marketing strategy that resonates with the target customer. This is a build role – with huge ownership, and the opportunity to grow a team as the brand scales.
Key Responsibilities
- Act as the Brand Guardian for Abbott Lyon Man—protecting and shaping the brand identity, tone, and customer positioning.
- Support the Brand Director in translating overarching Abbott Lyon strategy into a clear and compelling men’s brand proposition.
- Own the men’s brand roadmap: launches, content pillars, key moments, seasonal planning.
- Ensure all outputs align with brand guidelines and performance objectives.
Influencer & partnerships
- Develop and execute influencer strategies to support awareness and commercial growth.
- Identify and build relationships with male creators, tastemakers, and brand partners.
- Own gifting, seeding, and creator collaborations—ensuring content feels authentic and premium.
- Work closely with the wider team to ensure influencer output aligns with brand tone and product priorities.
Social‑first content & channel ownership
- Own Abbott Lyon Man’s social media presence—ensuring consistent content output and a strong community voice.
- Drive engaging, culturally relevant content that resonates with a male audience.
- Work with internal creatives to shape styling, shoots, and product storytelling.
- Track and report on channel performance and engagement trends.
Cross‑functional collaboration
- Partner with performance marketing to ensure paid social creative and messaging remains aligned with the men’s brand identity.
- Work with eCommerce and product teams to ensure launches land strongly and product storytelling is clear.
- Collaborate with the wider Abbott Lyon marketing team to ensure brand cohesion across channels.
What you’ll bring
- Proven experience in brand marketing, content, social, or influencer‑led brand building.
- Strong taste level—understands what ‘premium but accessible’ looks like in the men’s lifestyle space.
- Highly organised and comfortable managing multiple projects at pace.
- Confident communicator who can work cross‑functionally and drive momentum.
- Ambitious, self‑motivated, and excited by building something from scratch.
Benefits
- Rewarding salary package.
- Hybrid working model.
- 25 days holiday + bank holidays + your birthday off.
- Free products + discounts for family and friends.
- Enhanced pension scheme.
- Career development and training opportunities.
- Summer hours with early Friday finishes in June, July, and August.
- Wellbeing and Employee Assistance via Health Assured.
- Regular socials and team events.
- Be part of the UK’s fastest‑growing jewellery brand.
If you’re looking to join an innovative, fast‑growing brand, apply now or email Sam at sam.mendes@abbottlyon.com to learn more! Abbott Lyon is committed to building and supporting a brilliant, diverse, and inclusive team as an equal opportunities employer. We encourage applicants from all backgrounds to apply. If you require any adjustments during the recruitment process, please let us know how we can support you.
Brand Manager in Manchester employer: HyperGrowth Recruitment
Contact Detail:
HyperGrowth Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail your interview prep! Research Abbott Lyon and their new sub-brand, Abbott Lyon Man, inside out. Be ready to discuss how your experience aligns with their vision and how you can contribute to their ambitious growth plans.
✨Tip Number 3
Show off your creativity! When you get the chance, share ideas on how you would approach brand building for Abbott Lyon Man. This will demonstrate your passion and understanding of the brand's identity and target audience.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Brand Manager in Manchester
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Abbott Lyon and the new sub-brand shine through. We want to see how much you love what we do and how you can contribute to our exciting journey!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in brand marketing and social media. We’re looking for someone who understands the men’s lifestyle space, so show us how your background aligns with our needs.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on brand building and how you would approach launching Abbott Lyon Man. We want to know the real you!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this fantastic opportunity!
How to prepare for a job interview at HyperGrowth Recruitment
✨Know the Brand Inside Out
Before your interview, dive deep into Abbott Lyon's brand identity and values. Understand their target audience, especially for the new Abbott Lyon Man sub-brand. This knowledge will help you articulate how your experience aligns with their vision and how you can contribute to building a strong brand presence.
✨Showcase Your Creative Strategies
Be prepared to discuss specific examples of successful brand marketing strategies you've implemented in the past. Highlight your experience with influencer partnerships and social media campaigns, as these are crucial for the role. Think about how you can bring fresh ideas to the table that resonate with a male audience.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to share instances where you've successfully collaborated across departments. Emphasise your communication skills and how you've driven projects forward by aligning different functions towards a common goal.
✨Ask Insightful Questions
Prepare thoughtful questions that show your genuine interest in the role and the company. Inquire about their vision for Abbott Lyon Man, the challenges they foresee, and how they measure success. This not only demonstrates your enthusiasm but also helps you gauge if the company culture aligns with your values.