At a Glance
- Tasks: Lead Meta advertising to drive profitable growth for a fast-scaling menswear brand.
- Company: Join Legend London, one of the UK's fastest-growing menswear brands.
- Benefits: Enjoy a rewarding salary, remote work, and genuine ownership in a high-growth environment.
- Other info: Opportunity to work closely with founders and influence product direction.
- Why this job: Shape the future of a global brand while utilising cutting-edge marketing strategies.
- Qualifications: Experience managing substantial Meta budgets and a strong creative strategy background.
The predicted salary is between 45000 - 55000 £ per year.
Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles. The brand has scaled rapidly through a combination of strong product, eCommerce, and performance marketing.
We’ve partnered with fast-scaling menswear brand Legend London to appoint a Performance Growth Lead who will take ownership of Meta advertising and help scale the business profitably across the UK, US and Europe. This is not a standard media-buyer role. We’re looking for an exceptional operator who combines elite Meta buying expertise with sharp commercial judgement, genuine creative-strategy ability and an advanced approach to using AI across marketing.
Working closely with the founders, you’ll own decisions across media buying, budget allocation, performance analysis, creative direction, offers and landing pages. Your goal will be to maximise profitable new-customer growth and total contribution profit, not simply platform ROAS.
What You’ll Own
- Meta, growth and commercial performance: Manage and scale substantial Meta budgets across multiple countries and product categories. Allocate spend using contribution profit, demand, stock availability, margin and growth potential. Forecast performance at different spend levels and protect the business from inefficient scaling or misleading attribution. Analyse product, market, customer and offer performance, turning complex data into clear commercial action. Identify the true causes of performance changes, from creative fatigue and product-market fit to stock, pricing, returns, website conversion and budget allocation.
- Creative strategy: Build weekly and monthly creative strategies informed by performance data, customer psychology and market insight. Identify winning hooks, concepts, angles, formats and messages, then translate them into clear creative briefs. Develop a balanced pipeline across UGC, founder-led content, product demonstrations, testimonials, statics and brand-led creative. Review scripts, storyboards and edits, understanding why creative works and turning successful ideas into scalable territories.
- AI, offers and conversion: Use AI to analyse advertising, product and customer data; identify patterns and growth opportunities; and automate recurring reporting. Apply AI to creative concepts, customer research, briefs, landing-page structures, forecasting and internal workflows, while maintaining strong human judgement and quality control. Develop commercially viable offers, bundles and promotions, modelling the impact on AOV, margin, conversion and contribution profit. Create landing-page concepts and testing plans that improve continuity between the ad, proposition, offer and customer journey.
What Success Looks Like
- Total contribution profit and profitable new-customer revenue
- New-customer acquisition cost, blended MER and product/market profitability
- Creative winner rate and profitable spend capacity
- Landing-page conversion improvements and forecast accuracy
- Speed and quality of performance diagnosis and budget decisions
- Increased marketing productivity through AI
What We’re Looking For
- Strong hands-on experience managing and scaling Meta advertising for an e-commerce brand.
- Experience personally managing at least £300,000 per month, ideally £500,000+.
- A proven track record of scaling revenue while maintaining profitability.
- Advanced Excel or Google Sheets skills and a strong understanding of contribution profit and e-commerce unit economics.
- Experience analysing performance across products, markets and customer segments.
- Strong creative-strategy and creative-briefing experience, with the ability to connect customer insight to winning advertising concepts.
- Experience developing offers, landing pages or conversion strategies.
- Practical experience using AI to improve marketing output, workflows and decision-making.
- Experience with Shopify and attribution or analytics platforms.
- Fashion, apparel or footwear experience is strongly preferred. Experience within a fast-scaling, international DTC brand would also be highly valuable.
The Person
You’ll be highly analytical and naturally creative, commercially minded and focused on profit over vanity metrics. You’ll be proactive, decisive and detail-oriented, able to move quickly without losing accuracy. You’ll also be curious about new tools and ways of working, comfortable challenging assumptions with evidence, and low ego enough to learn closely from the founders while building stronger systems and processes.
Salary & Benefits
- Rewarding base salary
- Remote first - future London office
- High-growth environment with genuine ownership
- Opportunity to shape the future product direction of a scaling global brand
How to Apply
Please apply with your CV and, where possible, include the largest monthly Meta budget you have personally managed, the e-commerce brands or categories you have worked with, and a brief example of profitable growth or a winning creative strategy you have delivered. If this sounds like you then hit apply or email Leah on leah@hypergrowthrec.co.uk to find out more!
Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and can provide adjustments throughout the recruitment process.
Performance Growth Lead in London employer: HyperGrowth Recruitment
Dylan Oaks is an exceptional employer for those seeking a dynamic and impactful role in the DTC jewellery sector. With a strong focus on performance marketing, employees enjoy a fast-paced work culture that encourages ownership and innovation, alongside competitive salaries and significant growth opportunities as the company scales. The remote nature of the position allows for flexibility while working closely with decision-makers, fostering a collaborative environment where your contributions directly influence success.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Growth Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HyperGrowth Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HyperGrowth Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HyperGrowth Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HyperGrowth Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Growth Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HyperGrowth Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HyperGrowth Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about HyperGrowth Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HyperGrowth Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HyperGrowth Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HyperGrowth Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
